The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement
Agency: BBDO Portugal / Lisbon
Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut
Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg
Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy
Agency: Ogilvy & Mather Advertising / Singapore
Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo
Agency: Ogilvy Soith Africa / Johannesburg
Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss'
Agency: Ogilvy South Africa / Johannesburg
Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey
Agency: Quadrant / Mumbai
Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband
Agency: Sawyer Riley Compton / Atlanta
Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Soccer, Birthday, Jeans
Agency: DDB Canada (Vancouver) / Vancouver
Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Agency: Pirate Radio & Television / Toronto
Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
El centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom-
Agency: Freelancer / TOKYO
Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey
Agency: Grey Wba HK Limited / Hong Kong
Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
ADULTS
Agency: Ogilvy & Mather Budapest / Budapest
Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
Ring, Witch, Escape
Agency: Abbott Mead Vickers BBDO / London
Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic
Agency: Colenso BBDO / Auckland
Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
archfund.org
Agency: Arnold Worldwide / St. Louis
Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site
Agency: BVK / Milwaukee
Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site
Agency: BVK / Milwaukee
Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Hat
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04111A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04112A
Award:
2004 Advertising Merit Award
Agency:
BBDO Portugal / Lisbon
Client:
P?blico/e-V
Title:
Movement
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04113A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04115A
Award:
2004 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill, Johannesburg
Client:
Levi's SA
Title:
Boot Cut
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04116A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Classifieds
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04117A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
Singapore Press Holdings
Title:
Long Copy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04118A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Soith Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04119A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Natbrands
Title:
Dirol 'Floss'
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04120A
Award:
2004 Advertising Merit Award
Agency:
Quadrant / Mumbai
Client:
TVS Srichakra Tyres
Title:
Journey
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04121A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Maasai
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04122A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Ice Cream
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04123A
Award:
2004 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Fragile
Title:
Choose A Husband
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04124A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Lefthander.com - Website
Title:
Smudged Writing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04125A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04144A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04363A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
Richmond Centre
Title:
Soccer, Birthday, Jeans
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04426A
Award:
2004 Advertising Merit Award
Agency:
Pirate Radio & Television / Toronto
Client:
Screamin' Mimi's
Title:
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04428A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04429A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel Iron On
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04168A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04169A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04170A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Mavericks Insert
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04172A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Can Opener
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04230A
Award:
2004 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Nike Retail Resources
Title:
Deep
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04231A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
There's always space
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04232A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Consumer Testing
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04233A
Award:
2004 Design Merit Award
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El centro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04096D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04097D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04098D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04099D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04100D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04101D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04102D
Award:
2004 Design Merit Award
Agency:
Freelancer / TOKYO
Client:
SAKAI SAKE BREWING CO,.Ltd
Title:
Japanese sake Gokyo-Cherry blossom-
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04103D
Award:
2004 Design Merit Award
Agency:
Grey Wba HK Limited / Hong Kong
Client:
Grey Wba HK Limited
Title:
Poster for the Year of Monkey
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04104D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Dot Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04105D
Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Pope Lollipop
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04106D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Budapest / Budapest
Client:
London Studio
Title:
ADULTS
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04107D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D
Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D
Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
BT Broadband
Title:
Ring, Witch, Escape
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04483A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Tip Top
Title:
Paging, Translator, Mimic
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04484A
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / St. Louis
Client:
Jefferson National Parks Association
Title:
archfund.org
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04233N
Award:
2004 Interactive Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Greenpeace
Title:
The parachutist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04234N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
America Needs Nurses
Title:
America Needs Nurses Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04235N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
Serve
Title:
Serve Agency Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04236N
