The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet Agency: DDB New Zealand / Auckland Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant Agency: DDB Worldwide Pte LTd / Singapore Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench Agency: Leo Burnett Singapore / Singapore Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset Agency: Ogilvy South Africa / South Africa Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here' Agency: Saatchi & Saatchi / Mumbai Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Extended Family, Lost and Found, Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower Agency: Mullen / Winston-Salem Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band Agency: Ogilvy / Chicago Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi' Agency: Saatchi & Saatchi / Mumbai Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Soccer, Birthday, Jeans Agency: DDB Canada (Vancouver) / Vancouver Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote; Agency: Pirate Radio & Television / Toronto Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Jonas Bohlin Agency: Happy Forsman & Bodenfors / Gotenburg Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths Agency: Ogilvy & Mather/Brand Integration Group / New York Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster Agency: Sandstrom Design / Portland Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Mirrors Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN Agency: TBWA\Singapore / Singapore Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss Agency: BBDO Atlanta / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu Agency: Big&Tall Advertising / Tarrytown Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come Agency: DGWB Advertising / Santa Ana Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget Agency: Fallon / Minneapolis Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso Agency: leo burnett / mumbai Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair Agency: Lu?as / Brooklyn Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag" Agency: Publicis Toronto / Toronto Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
$60 SHIRT. $75 JEANS." Agency: Saatchi & Saatchi / New York Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Cards Agency: Butler, Shine, Stern & Partners / Sausalito Client: Blackhawk Plastic Surgery Category: Brand and Corporate Identity / Corporate Identity
Business Card Agency: Naga DDB Malaysia / Kuala Lumpur Client: Image Circle Category: Brand and Corporate Identity / Corporate Identity
Stylis Agency: Design Temple Pvt. Ltd / Mumbai Client: Arjun Bhasin Category: Brand and Corporate Identity / Corporate Identity
Health Dept. Agency: Duffy London / London Client: Pete Williams Category: Brand and Corporate Identity / Corporate Identity
Unity Agency: Duffy London / London Client: Unity Category: Brand and Corporate Identity / Corporate Identity
Flavour Agency: Flavour / Toronto Client: Flavour Category: Brand and Corporate Identity / Corporate Identity

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Martin Johnson

Collateral Advertising / Collateral Posters: Single

04313A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu

Collateral Advertising / Collateral Posters: Single

04314A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Tana Umaga

Collateral Advertising / Collateral Posters: Single

04315A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Collateral Posters: Single

04316A

2004 Advertising Merit Award

DDB New Zealand / Auckland

Hasbro

Ballet

Collateral Advertising / Collateral Posters: Single

04319A

2004 Advertising Merit Award

DDB Worldwide Pte LTd / Singapore

3M 'Post It' Notes

Elephant

Collateral Advertising / Collateral Posters: Single

04320A

2004 Advertising Merit Award

Foote, Cone & Belding Sdn Bhd / Kuala Lumpur

S C Johnson

Mosquito Screen

Collateral Advertising / Collateral Posters: Single

04321A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Damn It's Big

Collateral Advertising / Collateral Posters: Single

04322A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Kiss Me

Collateral Advertising / Collateral Posters: Single

04323A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Wilbur

Collateral Advertising / Collateral Posters: Single

04324A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - Poster

Collateral Advertising / Collateral Posters: Single

04325A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

US Army-Special Forces

Banner

Collateral Advertising / Collateral Posters: Single

04326A

2004 Advertising Merit Award

Leo Burnett Singapore / Singapore

Philips Lightings

Bench

Collateral Advertising / Collateral Posters: Single

04327A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

Volkswagen South Africa - New Beetle

Sunset

Collateral Advertising / Collateral Posters: Single

04328A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Kuoni Travels

'Why are you here'

Collateral Advertising / Collateral Posters: Single

04329A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Collateral Advertising / Collateral Posters: Single

04330A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Bostik - Prestik

Corners

Collateral Advertising / Collateral Posters: Single

04331A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN The Magazine

What Color Do You Bleed

Collateral Advertising / Collateral Posters: Single

04332A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Extended Family, Lost and Found, Nielson Rating

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04385A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04386A

2004 Advertising Merit Award

Mullen / Winston-Salem

Southeast Rural Community Assistance Project

Bathroomquote;Drinking Waterquote;Shower

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04387A

2004 Advertising Merit Award

Ogilvy / Chicago

Steppenwolf Theater

Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04388A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz

Car, Door, Bench

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04389A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Emma

Chinese, Pakistani, Indian

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04390A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Bharat Petroleum

'Truck', 'Van', 'Taxi'

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04391A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

Richmond Centre

Soccer, Birthday, Jeans

Consumer Radio / Consumer Radio: Campaign

04426A

2004 Advertising Merit Award

Pirate Radio & Television / Toronto

Screamin' Mimi's

I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;

Consumer Radio / Consumer Radio: Campaign

04428A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout, Virtual First Class, Challenge Seating

Consumer Radio / Consumer Radio: Campaign

04429A

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Röhsska Museum

Jonas Bohlin

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04181D

2004 Design Merit Award

Ogilvy & Mather/Brand Integration Group / New York

CSCA and ADFED Columbus

Brand Legends and Modern Myths

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04182D

2004 Design Merit Award

Sandstrom Design / Portland

NW Film Center

2003 NW Film Festival Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04183D

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Mirrors

Newspaper / Newspaper 600 Lines or Less: Single

04110A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Samsonite

CNN

Newspaper / Newspaper 600 Lines or Less: Single

04126A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Newspaper / Newspaper 600 Lines or Less: Single

04127A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall

Newspaper / Newspaper 600 Lines or Less: Single

04139A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Stamps Unlimited

Kiss

Newspaper / Newspaper 600 Lines or Less: Single

04140A

2004 Advertising Merit Award

Big&Tall Advertising / Tarrytown

Hooters of Boston

Menu

Newspaper / Newspaper 600 Lines or Less: Single

04141A

2004 Advertising Merit Award

DGWB Advertising / Santa Ana

Wienerschnitzel/Galardi Group

Each Year They Come

Newspaper / Newspaper 600 Lines or Less: Single

04142A

2004 Advertising Merit Award

Fallon / Minneapolis

Dixie's

Midget

Newspaper / Newspaper 600 Lines or Less: Single

04143A

2004 Advertising Merit Award

leo burnett / mumbai

Sesnso Ristorante

Senso

Newspaper / Newspaper 600 Lines or Less: Single

04145A

2004 Advertising Merit Award

Lu?as / Brooklyn

Discount Office Furniture

Chair

Newspaper / Newspaper 600 Lines or Less: Single

04146A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management (S.E.A)

Camera

Newspaper / Newspaper 600 Lines or Less: Single

04147A

2004 Advertising Merit Award

Publicis Toronto / Toronto

Amsterdam Brewing Company

Barley Bag"

Newspaper / Newspaper 600 Lines or Less: Single

04148A

2004 Advertising Merit Award

Saatchi & Saatchi / New York

P&G/TIDE

$60 SHIRT. $75 JEANS."

Newspaper / Newspaper 600 Lines or Less: Single

04149A

2004 Design Merit Award

Butler, Shine, Stern & Partners / Sausalito

Blackhawk Plastic Surgery

Cards

Brand and Corporate Identity / Corporate Identity

04062D

2004 Design Merit Award

Naga DDB Malaysia / Kuala Lumpur

Image Circle

Business Card

Brand and Corporate Identity / Corporate Identity

04063D

2004 Design Merit Award

Design Temple Pvt. Ltd / Mumbai

Arjun Bhasin

Stylis

Brand and Corporate Identity / Corporate Identity

04064D

2004 Design Merit Award

Duffy London / London

Pete Williams

Health Dept.

Brand and Corporate Identity / Corporate Identity

04065D

2004 Design Merit Award

Duffy London / London

Unity

Unity

Brand and Corporate Identity / Corporate Identity

04066D

2004 Design Merit Award

Flavour / Toronto

Flavour

Flavour

Brand and Corporate Identity / Corporate Identity

04067D

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