The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Christian Northeast Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy Agency: BBDO Campaign GmbH / Duesseldorf Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Lowe Xmas Mailing Agency: Lowe AG / Zürich Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Scholz & Volkmer Timesaver Agency: Scholz & Volkmer / Wiesbaden Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Buddy Agency: Truth and Advertising / Santa Ana Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
i must create Agency: IAAH / New Orleans Client: IAAH/FUTAGO Category: Self-Promotion / Self-Promotion - Web Sites
Self Promo Website Agency: EyeballNYC / New York Client: EyeballNYC Category: Self-Promotion / Self-Promotion - Web Sites
Gorgeous Website Agency: UNIT 9 / London Client: Gorgeous Enterprises Category: Self-Promotion / Self-Promotion - Web Sites
www.pjddb.com Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Self-Promotion / Self-Promotion - Web Sites
Map Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Half Foot Agency: AlmapBBDO / São Paulo Client: Mizuno Category: Banners / Banner - Single
AOL Adventure Agency: AOL Brazil / São Paulo Client: AOL Brazil Category: Banners / Banner - Single
The Pitch Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Linotype Fontcomparer Agency: Scholz & Volkmer / Wiesbaden Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Very Public Art Gallery Agency: POKE / London Client: britart.com Category: Wireless
QUALIA Agency: Hakuhodo Inc. / Minatoku Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
THE JUNGLE BOOK 2/ PRESS BOOK Agency: grupo zapping comunicacion / madrid Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space) Agency: samenwerkende ontwerpers / 1016 BN Amsterdam Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Face of the future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
Nike iD Agency: Framfab / Copenhagen Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
Certified Pre-Owned Agency: IQ television group / Atlanta Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
AIGA Design Camp Poster Agency: Charles S. Anderson Design / Minneapolis Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Pancakes Agency: Happy Forsman & Bodenfors / Gotenburg Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH Agency: TUGBOAT / Minato-ku Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Bottles Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Miniature Classified Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Beyond the Banner
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
BMW X5 Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Koeberg, Swimming pool, Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign

2004 Design Gold Pencil

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04017D

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Design Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Christian Northeast

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04019D

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Gold Pencil

BBDO Campaign GmbH / Duesseldorf

Copy Center Koeln

Copy

Consumer Radio / Consumer Radio: Single

04072A

2004 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

04073A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Interactive Gold Pencil

Lowe AG / Zürich

Lowe AG

Lowe Xmas Mailing

Self-Promotion / Self-Promotion - Other Digital Advertising

04058N

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Scholz & Volkmer

Scholz & Volkmer Timesaver

Self-Promotion / Self-Promotion - Other Digital Advertising

04059N

2004 Interactive Bronze Pencil

Truth and Advertising / Santa Ana

Truth and Advertising

Buddy

Self-Promotion / Self-Promotion - Other Digital Advertising

04060N

2004 Advertising Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad

Newspaper / Newspaper Over 600 Lines: Campaign

04053A

2004 Interactive Gold Pencil

IAAH / New Orleans

IAAH/FUTAGO

i must create

Self-Promotion / Self-Promotion - Web Sites

04054N

2004 Interactive Silver Pencil

EyeballNYC / New York

EyeballNYC

Self Promo Website

Self-Promotion / Self-Promotion - Web Sites

04055N

2004 Interactive Silver Pencil

UNIT 9 / London

Gorgeous Enterprises

Gorgeous Website

Self-Promotion / Self-Promotion - Web Sites

04056N

2004 Interactive Bronze Pencil

Tribal DDB / Vancouver

Palmer Jarvis DDB

www.pjddb.com

Self-Promotion / Self-Promotion - Web Sites

04057N

2004 Interactive Gold Pencil

AlmapBBDO / São Paulo

Audi

Map

Banners / Banner - Single

04001N

2004 Interactive Silver Pencil

AlmapBBDO / São Paulo

Mizuno

Half Foot

Banners / Banner - Single

04002N

2004 Interactive Bronze Pencil

AOL Brazil / São Paulo

AOL Brazil

AOL Adventure

Banners / Banner - Single

04003N

2004 Interactive Bronze Pencil

Dentsu / Tokyo

Japan Advertising Council

The Pitch

Banners / Banner - Single

04004N

2004 Design Silver Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04046D

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

Linotype Library

Linotype Fontcomparer

E-Commerce / E-Commerce - Other Digital Advertising

04041N

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Interactive Gold Pencil

POKE / London

britart.com

Very Public Art Gallery

Wireless

04052N

2004 Design Gold Pencil

Hakuhodo Inc. / Minatoku

Sony Corporation

QUALIA

Brand and Corporate Identity / Booklet/Brochure

04001D

2004 Design Silver Pencil

grupo zapping comunicacion / madrid

DISNEY/BUENAVISTA

THE JUNGLE BOOK 2/ PRESS BOOK

Brand and Corporate Identity / Booklet/Brochure

04002D

2004 Design Silver Pencil

samenwerkende ontwerpers / 1016 BN Amsterdam

drukkerij Ando

ruimte (space)

Brand and Corporate Identity / Booklet/Brochure

04003D

2004 Design Bronze Pencil

Mother Advertising Ltd / London

Xelibri

Face of the future

Brand and Corporate Identity / Booklet/Brochure

04004D

2004 Interactive Silver Pencil

Framfab / Copenhagen

Nike Europe

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

04039N

2004 Interactive Bronze Pencil

IQ television group / Atlanta

Audi of America

Certified Pre-Owned

E-Commerce / E-Commerce B2C - Web Sites

04040N

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

04038N

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

AIGA Minnesota

AIGA Design Camp Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04045D

2004 Design Gold Pencil

Happy Forsman & Bodenfors / Gotenburg

Semper

Pancakes

Package Design / Commercial Product Packaging

04010D

2004 Design Gold Pencil

TUGBOAT / Minato-ku

Kirin Beverage Co.

G,G,Tea-SOPRANO PEACH

Package Design / Commercial Product Packaging

04011D

2004 Design Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Package Design / Commercial Product Packaging

04012D

2004 Design Silver Pencil

DPZ / São Paulo

Souza Cruz

Carlton Packs - Limited Editions - Art Nouveau

Package Design / Commercial Product Packaging

04015D

2004 Design Bronze Pencil

TDA Advertising & Design / Boulder

Izze Beverage Company

Bottles

Package Design / Commercial Product Packaging

04016D

2004 Advertising Bronze Pencil

Ogilvy Brasil / São Paulo

Mattel

Miniature Classified

Newspaper / Newspaper 600 Lines or Less: Single

04006A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Lions, Snakes, Alligators

Consumer Magazine / Magazine Color Full Page or Spread: Single

04011A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Beyond the Banner

04011N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Bronze Pencil

herraiz soto & co / barcelona

BMW

BMW X5

Beyond the Banner

04013N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Koeberg, Swimming pool, Redheads

Consumer Radio / Consumer Radio: Campaign

04066A

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