The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Coping with All the Ladies
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Brewmaster
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner
El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner
Wimbledon 2003 Screen Saver
Agency: OgilvyOne worldwide / London
Client: IBM Category: Beyond the Banner
Bi-Xenon
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Corporate Category: Beyond the Banner
Blues"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
Indie"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
Metal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
The Deal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
New Beetle Convertible
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Beyond the Banner
Tandem Bike
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Essence Category: Beyond the Banner
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
OHAYO PLAYERS
Agency: Bascule / Tokyo
Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden
Agency: deepblue networks / Hamburg
Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat
Agency: Grupo W / Saltillo
Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK?
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website
Agency: magneticNorth / Manchester
Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead
Agency: Ruder Finn Interactive / New York
Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites