The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Inside Story Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Discover The Phaeton Agency: Tribal DDB / london Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Distrito Films Agency: bl?k design / Mexico DF Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween Agency: Charles S. Anderson Design / Minneapolis Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
El Centro Agency: bl?k design / Mexico DF Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Business Cards Agency: Rethink / Vancouver Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
e-Brochure Agency: Digitas / Boston Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Map Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Half Foot Agency: AlmapBBDO / São Paulo Client: Mizuno Category: Banners / Banner - Single
AOL Adventure Agency: AOL Brazil / São Paulo Client: AOL Brazil Category: Banners / Banner - Single
The Pitch Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Bud Light Institute Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
All Our Kids, Grapes, Mineral Water Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Replacement Smokers, Survey, Coroner Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
Bikini, Shirt, Trousers Agency: DDB London / London Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
0-60, SMITTEN, CAR TYPES, CARVE Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook Agency: Campbell Doyle Dye / London Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Spike Lee Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
banner 1, banner 2, banner 3, 300x250, skyskraper Agency: DoubleYou / Barcelona Client: American Nike Category: Banners / Banner - Campaign
car, paddleball, snowman, train Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners / Banner - Campaign
Scroll, Kite, Sky Day, Wheel, Sky Night Agency: AgênciaClick / São Paulo Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Colors, Grid, Capture Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis Agency: Hakuhodo / Tokyo Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Specialized

http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com

Beyond the Banner / Beyond the Banner - Campaign

04014N

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04026N

2004 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden/Volvo S40

The Inside Story

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04027N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04028N

2004 Interactive Bronze Pencil

Tribal DDB / london

Volkswagen

Discover The Phaeton

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04029N

2004 Interactive Bronze Pencil

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO TOUR CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04031N

2004 Design Gold Pencil

bl?k design / Mexico DF

Distrito Films

Distrito Films

Brand and Corporate Identity / Corporate Identity

04005D

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

Target Corp.

Target Halloween

Brand and Corporate Identity / Corporate Identity

04006D

2004 Design Silver Pencil

bl?k design / Mexico DF

El centro

El Centro

Brand and Corporate Identity / Corporate Identity

04007D

2004 Design Bronze Pencil

Rethink / Vancouver

Jennifer Grais Interior Design

Business Cards

Brand and Corporate Identity / Corporate Identity

04008D

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Interactive Bronze Pencil

Digitas / Boston

Saab

e-Brochure

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04032N

2004 Interactive Gold Pencil

AlmapBBDO / São Paulo

Audi

Map

Banners / Banner - Single

04001N

2004 Interactive Silver Pencil

AlmapBBDO / São Paulo

Mizuno

Half Foot

Banners / Banner - Single

04002N

2004 Interactive Bronze Pencil

AOL Brazil / São Paulo

AOL Brazil

AOL Adventure

Banners / Banner - Single

04003N

2004 Interactive Bronze Pencil

Dentsu / Tokyo

Japan Advertising Council

The Pitch

Banners / Banner - Single

04004N

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Bud Light Institute

Integrated Branding Campaign / Integrated Branding

04109A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Miami

American Legacy Foundation

All Our Kids, Grapes, Mineral Water

Public Service/Political / Public Service/Political Television: Campaign

04070A

2004 Advertising Silver Pencil

Chelsea Pictures / New York

Truth/American Legacy

Replacement Smokers, Survey, Coroner

Public Service/Political / Public Service/Political Television: Campaign

04071A

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Bikini, Shirt, Trousers

Newspaper / Newspaper 600 Lines or Less: Campaign

04004A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

0-60, SMITTEN, CAR TYPES, CARVE

Newspaper / Newspaper 600 Lines or Less: Campaign

04005A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Ouch

Saucer, Ring, Pod, Kryptonite, Hook

Newspaper / Newspaper 600 Lines or Less: Campaign

04007A

2004 Advertising Bronze Pencil

Marcus Thomas LLC / Cleveland

Cleveland Indians

Mowing the Lawn, Cleaning the Gutters, Doing the Laundry

Newspaper / Newspaper 600 Lines or Less: Campaign

04008A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Advertising Bronze Pencil

Mother Advertising Ltd / London

Orange

Spike Lee

Non-Broadcast / Non-Broadcast: Cinema

04098A

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Advertising Silver Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04052A

2004 Interactive Gold Pencil

DoubleYou / Barcelona

American Nike

banner 1, banner 2, banner 3, 300x250, skyskraper

Banners / Banner - Campaign

04005N

2004 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

car, paddleball, snowman, train

Banners / Banner - Campaign

04006N

2004 Interactive Silver Pencil

AgênciaClick / São Paulo

Fiat Stilo - Brasil

Scroll, Kite, Sky Day, Wheel, Sky Night

Banners / Banner - Campaign

04007N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner

Banners / Banner - Campaign

04008N

2004 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Colors, Grid, Capture

Banners / Banner - Campaign

04009N

2004 Interactive Bronze Pencil

Hakuhodo / Tokyo

World Exposition, Aichi, Japan

The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis

Banners / Banner - Campaign

04010N

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