The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Map Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Global Rich List Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
What would you do with 6 euros? Agency: CP Interactive / madrid Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
V.I.P. / SPECIAL L.A. ISSUE Agency: MARC ATLAN DESIGN, INC. / VENICE Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
A Little Grace Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only
Minneapolis College of Art and Design Admissions Catalog Agency: Laurie DeMartino Design (Studio D) / Minneapolis Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only
Designed to Move, Designed to Move, Designed to Move, Designed to Move Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
AIGA Design Camp Poster Agency: Charles S. Anderson Design / Minneapolis Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Very Public Art Gallery Agency: POKE / London Client: britart.com Category: Wireless
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Distrito Films Agency: bl?k design / Mexico DF Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween Agency: Charles S. Anderson Design / Minneapolis Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
5,- Euro, 10,- Euro, 100,- Euro Agency: Jung von Matt AG / Hamburg Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bridge Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Vodafone Future Vision Agency: Vodafone / Newbury Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
All Our Kids, Grapes, Mineral Water Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Happy Festive Season Calendar Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Outdoor / Outdoor: Single
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Lost Paradise Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Pancakes Agency: Happy Forsman & Bodenfors / Gotenburg Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH Agency: TUGBOAT / Minato-ku Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Paper Bag-1, Paper Bag-2, Paper Bag-3 Agency: TUGBOAT / Minato-ku Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin' Agency: Wieden+Kennedy / Minato-ku Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Goooooal! Agency: Framfab / Copenhagen Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Playground Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Music, Subway, Bar code, Digital Watch Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Brain Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Afro Magazine Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Afro Category: Publication Design / Trade Magazine Full Issue

2004 Interactive Gold Pencil

NEC Media Products / Ota-ku

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04025N

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Interactive Gold Pencil

AlmapBBDO / São Paulo

Audi

Map

Banners / Banner - Single

04001N

2004 Interactive Gold Pencil

POKE / London

CARE International UK

Global Rich List

Non-Profit Organizations / Non-Profit - Web Sites

04061N

2004 Interactive Gold Pencil

CP Interactive / madrid

INTERMON OXFAM SPAIN

What would you do with 6 euros?

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04065N

2004 Design Gold Pencil

MARC ATLAN DESIGN, INC. / VENICE

BIG MAGAZINE, INC.

V.I.P. / SPECIAL L.A. ISSUE

Publication Design / Consumer Magazine Full Issue

04031D

2004 Design Gold Pencil

Arnold Worldwide / Boston

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

04026D

2004 Advertising Gold Pencil

BBDO / New York

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

04086A

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Grace Annabella Anderson

A Little Grace

Collateral Design / Self-Promotion - Single Only

04027D

2004 Design Gold Pencil

Laurie DeMartino Design (Studio D) / Minneapolis

Minneapolis College of Art and Design

Minneapolis College of Art and Design Admissions Catalog

Collateral Design / Self-Promotion - Single Only

04028D

2004 Advertising Gold Pencil

TBWA\Hong Kong (180\TBWA) / Hong Kong

adidas Australia

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04015A

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

AIGA Minnesota

AIGA Design Camp Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04045D

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04051A

2004 Interactive Gold Pencil

POKE / London

britart.com

Very Public Art Gallery

Wireless

04052N

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Design Gold Pencil

bl?k design / Mexico DF

Distrito Films

Distrito Films

Brand and Corporate Identity / Corporate Identity

04005D

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

Target Corp.

Target Halloween

Brand and Corporate Identity / Corporate Identity

04006D

2004 Design Gold Pencil

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04017D

2004 Design Gold Pencil

Jung von Matt AG / Hamburg

Der kleine Nazareno (Organisation supporting Brazilian street kids)

5,- Euro, 10,- Euro, 100,- Euro

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04020D

2004 Advertising Gold Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04054A

2004 Interactive Gold Pencil

Vodafone / Newbury

Vodafone Group Services

Vodafone Future Vision

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04026N

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Miami

American Legacy Foundation

All Our Kids, Grapes, Mineral Water

Public Service/Political / Public Service/Political Television: Campaign

04070A

2004 Design Gold Pencil

Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN

Pro- Helvetia ( Swiss Arts Council)

Happy Festive Season Calendar

Direct Mail / Direct Mail: Single

04036D

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Outdoor / Outdoor: Single

04022A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Design Gold Pencil

Lobo / São Paulo

Diesel

Lost Paradise

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04040D

2004 Design Gold Pencil

Happy Forsman & Bodenfors / Gotenburg

Semper

Pancakes

Package Design / Commercial Product Packaging

04010D

2004 Design Gold Pencil

TUGBOAT / Minato-ku

Kirin Beverage Co.

G,G,Tea-SOPRANO PEACH

Package Design / Commercial Product Packaging

04011D

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Design Gold Pencil

TUGBOAT / Minato-ku

BALS CORPORATION

Paper Bag-1, Paper Bag-2, Paper Bag-3

Package Design / Product Packaging: Campaign

04013D

2004 Design Gold Pencil

Wieden+Kennedy / Minato-ku

W+K Tokyo Lab

Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'

Package Design / Product Packaging: Campaign

04014D

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Gold Pencil

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Collateral Advertising / Collateral Posters: Campaign

04044A

2004 Interactive Gold Pencil

Framfab / Copenhagen

Nike Europe

Goooooal!

Brand Gaming / Brand Gaming - Websites

04046N

2004 Advertising Gold Pencil

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah

Outdoor / Outdoor: Campaign

04026A

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Public Service/Political / Public Service/Political Television: Single

04067A

2004 Advertising Gold Pencil

WONGDOODY / Seattle

M.A.V.I.A. (Mothers Against Violence In America)

Playground

Public Service/Political / Public Service/Political Radio: Single

04062A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Department of Roads, Fresh Flowers, Hamilton Parish

Public Service/Political / Public Service/Political Radio: Single

04065A

2004 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

04089A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley Office Equipment

Music, Subway, Bar code, Digital Watch

Trade / Trade Color Full Page or Spread: Campaign

04032A

2004 Interactive Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

04042N

2004 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

04076A

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Gold Pencil

Ogilvy & Mather / Singapore

The Economist

Brain

Collateral Advertising / Collateral Posters: Single

04041A

2004 Design Gold Pencil

Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN

Afro

Afro Magazine

Publication Design / Trade Magazine Full Issue

04033D

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