The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
The Long Run, Laila, Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Openings, Countdown, Countdown Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
WWII "Nanking" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Seal Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Chrysler Crossfire Experience CD-ROM Agency: Firstborn Multimedia / New York Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
Scroll, Kite, Sky Day, Wheel, Sky Night Agency: AgênciaClick / São Paulo Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
boots, halloween, parade Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Redheads Agency: TBWA Gavin Reddy / Johannesburg Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
My first goal Agency: Nordpol / Hamburg Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
Cayenne Dealer Toolkit Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM Agency: Blitz Digital Studios / North Hollywood Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Postman, Barrel, Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Website ACHT FRANKFURT Agency: Scholz & Volkmer / Wiesbaden Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
0-60, SMITTEN, CAR TYPES, CARVE Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook Agency: Campbell Doyle Dye / London Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Nikeplay.com - The Game Agency: DoubleYou / Barcelona Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge Agency: Pop & Co. / New York Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
No Running/No Diving Agency: Craig Cutler / New york Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Class of Tomorrow CD-ROM Agency: J. Walter Thompson / Atlanta Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Taxi 4 Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Taxi 3 Agency: Getty Images / London Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.

2004 Advertising Silver Pencil

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Outdoor / Outdoor: Campaign

04027A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

The Long Run, Laila, Stacy

Consumer Television / Consumer Television Varying Lengths: Campaign

04095A

2004 Design Silver Pencil

la comunidad / Miami Beach

MTV

Openings, Countdown, Countdown

Broadcast Design / Broadcast Design: Network Identity

04044D

2004 Advertising Silver Pencil

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

04087A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Nanking"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04049A

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic - Tango

Seal

Non-Broadcast / Non-Broadcast: Cinema

04097A

2004 Advertising Silver Pencil

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04055A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Interactive Silver Pencil

Firstborn Multimedia / New York

BBDO/The Arnell Group

The Chrysler Crossfire Experience CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04030N

2004 Interactive Silver Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

04038N

2004 Interactive Silver Pencil

AgênciaClick / São Paulo

Fiat Stilo - Brasil

Scroll, Kite, Sky Day, Wheel, Sky Night

Banners / Banner - Campaign

04007N

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner

Banners / Banner - Campaign

04008N

2004 Advertising Silver Pencil

FALLON SINGAPORE PTE LTD / SINGAPORE

TIME Magazine

boots, halloween, parade

Trade / Trade Color Full Page or Spread: Campaign

04033A

2004 Advertising Silver Pencil

TBWA Gavin Reddy / Johannesburg

Apartheid Museum

Redheads

Consumer Radio / Consumer Radio: Single

04063A

2004 Advertising Silver Pencil

Publicis in the West / Seattle

Washington State Lottery

Corvette

Consumer Radio / Consumer Radio: Single

04074A

2004 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Discover Card

GiftFinder Microsite

Beyond the Banner

04012N

2004 Interactive Silver Pencil

AKQA / San Francisco

Nike

Keep the Ball Alive

Beyond the Banner

04053N

2004 Design Silver Pencil

Nordpol / Hamburg

goool sportswear GmbH

My first goal

Publication Design / Consumer Magazine Full Issue

04032D

2004 Interactive Silver Pencil

Carmichael Lynch / Minneapolis

Porsche Cars North America

Cayenne Dealer Toolkit

Promotional Advertising / Promotional Advertising - CD-ROM

04021N

2004 Interactive Silver Pencil

Blitz Digital Studios / North Hollywood

New Line Cinema/Sponsored by Dell

Lord of the Rings: Return of the King Interactive CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04051N

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Britvic

Postman, Barrel, Barrel Miss

Consumer Television / Consumer Television Over :30 Campaign

04083A

2004 Advertising Silver Pencil

Clemmow Hornby Inge / London

Heineken

Switzerland, USA, Holland

Consumer Television / Consumer Television Over :30 Campaign

04084A

2004 Advertising Silver Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History, Business Cards, Greetings

Consumer Television / Consumer Television Over :30 Campaign

04085A

2004 Interactive Silver Pencil

Scholz & Volkmer / Wiesbaden

ACHT FRANKFURT Digital Solutions

Website ACHT FRANKFURT

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04033N

2004 Design Silver Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Package Design / Commercial Product Packaging

04012D

2004 Design Silver Pencil

DPZ / São Paulo

Souza Cruz

Carlton Packs - Limited Editions - Art Nouveau

Package Design / Commercial Product Packaging

04015D

2004 Advertising Silver Pencil

BBDO / New York

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

04030A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

0-60, SMITTEN, CAR TYPES, CARVE

Newspaper / Newspaper 600 Lines or Less: Campaign

04005A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Ouch

Saucer, Ring, Pod, Kryptonite, Hook

Newspaper / Newspaper 600 Lines or Less: Campaign

04007A

2004 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nikeplay.com - The Game

Brand Gaming / Brand Gaming - Websites

04047N

2004 Interactive Silver Pencil

Pop & Co. / New York

Cartoon Network

Teen Titans: Battle Blitz

Brand Gaming / Brand Gaming - Websites

04048N

2004 Interactive Silver Pencil

Pop & Co. / New York

PUMA

USP Challenge

Brand Gaming / Brand Gaming - Websites

04049N

2004 Design Silver Pencil

Craig Cutler / New york

Craig Cutler

No Running/No Diving

Collateral Design / Self-Promotion - Single Only

04029D

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Collateral Advertising / Collateral Posters: Single

04042A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

2004 Interactive Silver Pencil

J. Walter Thompson / Atlanta

United States Marine Corps

Class of Tomorrow CD-ROM

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04035N

2004 Design Silver Pencil

Getty Images / London

Getty Images Creative Studio

Taxi 4

Publication Design / Trade Magazine Full Issue

04034D

2004 Design Silver Pencil

Getty Images / London

Getty Images Creative Studio

Taxi 3

Publication Design / Trade Magazine Full Issue

04035D

2004 Design Silver Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04046D

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

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