The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Openings, Countdown, Countdown
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Worms
Agency: BBDO Bangkok / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Chrysler Crossfire Experience CD-ROM
Agency: Firstborn Multimedia / New York
Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner
My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Website ACHT FRANKFURT
Agency: Scholz & Volkmer / Wiesbaden
Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
No Running/No Diving
Agency: Craig Cutler / New york
Client: Craig Cutler Category: Collateral Design / Self-Promotion - Single Only
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Taxi 4
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Taxi 3
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Trade Magazine Full Issue
Keep Your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
mtvU: Hairy Tattoo
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04027A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Design Silver Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdown, Countdown
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04044D
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO Bangkok / Bangkok
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04080A
Award:
2004 Advertising Silver Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04081A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04097A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04013A
Award:
2004 Interactive Silver Pencil
Agency:
Firstborn Multimedia / New York
Client:
BBDO/The Arnell Group
Title:
The Chrysler Crossfire Experience CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04030N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N
Award:
2004 Advertising Silver Pencil
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04033A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Annual ID:
04012N
Award:
2004 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Annual ID:
04053N
Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
ACHT FRANKFURT Digital Solutions
Title:
Website ACHT FRANKFURT
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04033N
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D
Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04005A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04007A
Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N
Award:
2004 Design Silver Pencil
Agency:
Craig Cutler / New york
Client:
Craig Cutler
Title:
No Running/No Diving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04029D
Award:
2004 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04047A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Interactive Silver Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04035N
Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 4
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04034D
Award:
2004 Design Silver Pencil
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Taxi 3
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04035D
Award:
2004 Design Silver Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04046D
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04037A
Award:
2004 Advertising Silver Pencil
Agency:
Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04038A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04108A
Award:
2004 Design Silver Pencil
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Hairy Tattoo
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04041D
