The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Specialized Category: Beyond the Banner / Beyond the Banner - Campaign
RX Pocket Hard Drive
Agency: TeamOne Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
THE JUNGLE BOOK 2/ PRESS BOOK
Agency: grupo zapping comunicacion / madrid
Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Face of the future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Invites
Agency: Campbell Doyle Dye / London
Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Nests
Agency: RMG David / New Delhi
Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Napster Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Integrated Branding Campaign
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
The Islands Of The Bahamas
Agency: Duffy / Minneapolis
Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Agency: Cartoon Network Trade Creative Services / Atlanta
Client: Cartoon Network, Trade Creative Services Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
January, February, March, April, May
Agency: Ogilvy & Mather / Mumbai
Client: Mid-Day Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Agency: Anothermountainman Communications / Hong Kong
Client: Para/Site Art Space Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04014N
Award:
2004 Interactive Silver Pencil
Agency:
TeamOne Advertising / El Segundo
Client:
Lexus
Title:
RX Pocket Hard Drive
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04023N
Award:
2004 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04024N
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04050A
Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D
Award:
2004 Design Silver Pencil
Agency:
grupo zapping comunicacion / madrid
Client:
DISNEY/BUENAVISTA
Title:
THE JUNGLE BOOK 2/ PRESS BOOK
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04002D
Award:
2004 Design Silver Pencil
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
drukkerij Ando
Title:
ruimte (space)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04003D
Award:
2004 Design Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04004D
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04107A
Award:
2004 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04109A
Award:
2004 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04047A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04048A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Bronze Pencil
Agency:
RMG David / New Delhi
Client:
WWF-India
Title:
Nests
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04056A
Award:
2004 Interactive Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Annual ID:
04042N
Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N
Award:
2004 Interactive Bronze Pencil
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Napster Launch
Category:
Integrated Branding Campaign
Annual ID:
04044N
Award:
2004 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Skyhigh Airlines
Category:
Integrated Branding Campaign
Annual ID:
04045N
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Gold Pencil
Agency:
BBDO Campaign GmbH / Duesseldorf
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04072A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04073A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04075A
Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N
Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N
Award:
2004 Interactive Bronze Pencil
Agency:
AOL Brazil / São Paulo
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Annual ID:
04003N
Award:
2004 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Annual ID:
04004N
Award:
2004 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04039D
Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D
Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D
Award:
2004 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04008D
Award:
2004 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
The Bahamas Ministry of Tourism
Title:
The Islands Of The Bahamas
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04009D
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04057A
Award:
2004 Advertising Bronze Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04058A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04097A
Award:
2004 Advertising Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04098A
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04051A
Award:
2004 Advertising Silver Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04052A
Award:
2004 Design Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Der kleine Nazareno (Organisation supporting Brazilian street kids)
Title:
5,- Euro, 10,- Euro, 100,- Euro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04020D
Award:
2004 Design Silver Pencil
Agency:
Cartoon Network Trade Creative Services / Atlanta
Client:
Cartoon Network, Trade Creative Services
Title:
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04021D
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mid-Day
Title:
January, February, March, April, May
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04022D
Award:
2004 Design Bronze Pencil
Agency:
Anothermountainman Communications / Hong Kong
Client:
Para/Site Art Space
Title:
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04023D
Award:
2004 Design Bronze Pencil
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Sprite
Title:
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04024D
