The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Tokyo Scanner Agency: MORI Building / Minato-Ku Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
BMW X5 Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
Tiger Interventions Agency: Bush Atkins / North Sydney Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Business Cards Agency: Rethink / Vancouver Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
Napster Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign
Colors, Grid, Capture Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis Agency: Hakuhodo / Tokyo Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
Comfort Women, Korea, Nanking Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Mexican Cities Agency: Grupo W / Saltillo Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Certified Pre-Owned Agency: IQ television group / Atlanta Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Discover The Phaeton Agency: Tribal DDB / london Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
e-Brochure Agency: Digitas / Boston Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Buddy Agency: Truth and Advertising / Santa Ana Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Nests Agency: RMG David / New Delhi Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Face of the future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
www.pjddb.com Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Self-Promotion / Self-Promotion - Web Sites
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
AOL Adventure Agency: AOL Brazil / São Paulo Client: AOL Brazil Category: Banners / Banner - Single
The Pitch Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Evel, Starskey, Partridge Family, Knight Rider Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Street Bus, Caravan, Limousine Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Outdoor / Outdoor: Campaign
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Paedophile Door Drop Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Parking, Footie, Dumped, Haircut Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Virgins, Amish, Twins Agency: DDB Canada (Vancouver) / Vancouver Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
space150's version 10 movie Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Spike Lee Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Bottles Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Bird Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Geek, Outfit, Flaps Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Christmas Wish Agency: TBWA\Santiago Mangada Puno / Makati Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Christian Northeast Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Funeral Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Miniature Classified Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Pier Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Get Real Video Agency: fairly painless advertising / holland Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Interactive Bronze Pencil

MORI Building / Minato-Ku

MORI Building

Tokyo Scanner

Promotional Advertising / Promotional Advertising - CD-ROM

04022N

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Interactive Bronze Pencil

herraiz soto & co / barcelona

BMW

BMW X5

Beyond the Banner

04013N

2004 Interactive Bronze Pencil

Bush Atkins / North Sydney

Tiger Recording

Tiger Interventions

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04037N

2004 Design Bronze Pencil

Rethink / Vancouver

Jennifer Grais Interior Design

Business Cards

Brand and Corporate Identity / Corporate Identity

04008D

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Interactive Bronze Pencil

Venables, Bell & Partners / San Francisco

Napster

Napster Launch

Integrated Branding Campaign

04044N

2004 Interactive Bronze Pencil

WONGDOODY / Seattle

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

04045N

2004 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Colors, Grid, Capture

Banners / Banner - Campaign

04009N

2004 Interactive Bronze Pencil

Hakuhodo / Tokyo

World Exposition, Aichi, Japan

The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis

Banners / Banner - Campaign

04010N

2004 Advertising Bronze Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

Comfort Women, Korea, Nanking

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04058A

2004 Interactive Bronze Pencil

Grupo W / Saltillo

Tourism of Mexico

Mexican Cities

Non-Profit Organizations / Non-Profit - Web Sites

04063N

2004 Interactive Bronze Pencil

Hunt Adkins / Minneapolis

American Cancer Society

Resist

Non-Profit Organizations / Non-Profit - Web Sites

04064N

2004 Interactive Bronze Pencil

IQ television group / Atlanta

Audi of America

Certified Pre-Owned

E-Commerce / E-Commerce B2C - Web Sites

04040N

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Interactive Bronze Pencil

Tribal DDB / london

Volkswagen

Discover The Phaeton

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04029N

2004 Interactive Bronze Pencil

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO TOUR CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04031N

2004 Advertising Bronze Pencil

Marcus Thomas LLC / Cleveland

Cleveland Indians

Mowing the Lawn, Cleaning the Gutters, Doing the Laundry

Newspaper / Newspaper 600 Lines or Less: Campaign

04008A

2004 Interactive Bronze Pencil

Digitas / Boston

Saab

e-Brochure

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04032N

2004 Interactive Bronze Pencil

Truth and Advertising / Santa Ana

Truth and Advertising

Buddy

Self-Promotion / Self-Promotion - Other Digital Advertising

04060N

2004 Advertising Bronze Pencil

RMG David / New Delhi

WWF-India

Nests

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04056A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Design Bronze Pencil

Mother Advertising Ltd / London

Xelibri

Face of the future

Brand and Corporate Identity / Booklet/Brochure

04004D

2004 Interactive Bronze Pencil

Tribal DDB / Vancouver

Palmer Jarvis DDB

www.pjddb.com

Self-Promotion / Self-Promotion - Web Sites

04057N

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Interactive Bronze Pencil

AOL Brazil / São Paulo

AOL Brazil

AOL Adventure

Banners / Banner - Single

04003N

2004 Interactive Bronze Pencil

Dentsu / Tokyo

Japan Advertising Council

The Pitch

Banners / Banner - Single

04004N

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Evel, Starskey, Partridge Family, Knight Rider

Outdoor / Outdoor: Campaign

04028A

2004 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Street Bus, Caravan, Limousine

Outdoor / Outdoor: Campaign

04106A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Paedophile Door Drop

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04061A

2004 Advertising Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson

Collateral Advertising / Collateral Posters: Campaign

04046A

2004 Advertising Bronze Pencil

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for men

Parking, Footie, Dumped, Haircut

Consumer Radio / Consumer Radio: Campaign

04078A

2004 Advertising Bronze Pencil

DDB Canada (Vancouver) / Vancouver

BC Newspaper Group

Virgins, Amish, Twins

Trade / Trade Color Full Page or Spread: Campaign

04034A

2004 Interactive Bronze Pencil

space150 / Minneapolis

space150

space150's version 10 movie

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04036N

2004 Advertising Bronze Pencil

Mother Advertising Ltd / London

Orange

Spike Lee

Non-Broadcast / Non-Broadcast: Cinema

04098A

2004 Design Bronze Pencil

TDA Advertising & Design / Boulder

Izze Beverage Company

Bottles

Package Design / Commercial Product Packaging

04016D

2004 Interactive Bronze Pencil

Ogilvy & Mather / London

Ford Sportka

Bird

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04024N

2004 Advertising Bronze Pencil

Fallon / Minneapolis

CITI

Geek, Outfit, Flaps

Consumer Television / Consumer Television :30/:25 Campaign

04092A

2004 Advertising Bronze Pencil

TBWA\Santiago Mangada Puno / Makati

Philippine General Hospital

Christmas Wish

Public Service/Political / Public Service/Political Radio: Single

04064A

2004 Design Bronze Pencil

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Direct Mail / Direct Mail: Single

04038D

2004 Design Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Christian Northeast

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04019D

2004 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Wenner Media/ Men's Journal

Funeral

Trade / Trade Color Full Page or Spread: Single

04031A

2004 Advertising Bronze Pencil

Ogilvy Brasil / São Paulo

Mattel

Miniature Classified

Newspaper / Newspaper 600 Lines or Less: Single

04006A

2004 Advertising Bronze Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Pier

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04050A

2004 Advertising Bronze Pencil

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Varying Lengths: Campaign

04096A

2004 Design Bronze Pencil

fairly painless advertising / holland

Herman Miller Inc.

Get Real Video

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04042D

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