The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Comfort Women, Korea, Nanking Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Parking, Footie, Dumped, Haircut Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Miniature Classified Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Business Cards Agency: Rethink / Vancouver Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
AOL Adventure Agency: AOL Brazil / São Paulo Client: AOL Brazil Category: Banners / Banner - Single
The Pitch Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
BMW X5 Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
Paedophile Door Drop Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Christian Northeast Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Spike Lee Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
NO ITEMS Agency: CP Interactive / madrid Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Christmas Wish Agency: TBWA\Santiago Mangada Puno / Makati Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
50 years Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Virgins, Amish, Twins Agency: DDB Canada (Vancouver) / Vancouver Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Get Real Video Agency: fairly painless advertising / holland Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Nests Agency: RMG David / New Delhi Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
e-Brochure Agency: Digitas / Boston Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
Face of the future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
Certified Pre-Owned Agency: IQ television group / Atlanta Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Geek, Outfit, Flaps Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Tiger Interventions Agency: Bush Atkins / North Sydney Client: Tiger Recording Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Napster Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign
Bird Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
space150's version 10 movie Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Invites Agency: Campbell Doyle Dye / London Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Breakfast, Water, Shower Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Jason Holley Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mexican Cities Agency: Grupo W / Saltillo Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Bottles Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o Agency: Anothermountainman Communications / Hong Kong Client: Para/Site Art Space Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Agency: Ogilvy & Mather/The Brand Integration Group / New York Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tokyo Scanner Agency: MORI Building / Minato-Ku Client: MORI Building Category: Promotional Advertising / Promotional Advertising - CD-ROM
Discover The Phaeton Agency: Tribal DDB / london Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Pier Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Evel, Starskey, Partridge Family, Knight Rider Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign

2004 Advertising Bronze Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Wall

Collateral Advertising / Collateral Posters: Single

04043A

2004 Advertising Bronze Pencil

Foote Cone & Belding Singapore / Singapore

Global Alliance

Comfort Women, Korea, Nanking

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04058A

2004 Advertising Bronze Pencil

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for men

Parking, Footie, Dumped, Haircut

Consumer Radio / Consumer Radio: Campaign

04078A

2004 Advertising Bronze Pencil

Ogilvy Brasil / São Paulo

Mattel

Miniature Classified

Newspaper / Newspaper 600 Lines or Less: Single

04006A

2004 Design Bronze Pencil

Rethink / Vancouver

Jennifer Grais Interior Design

Business Cards

Brand and Corporate Identity / Corporate Identity

04008D

2004 Interactive Bronze Pencil

AOL Brazil / São Paulo

AOL Brazil

AOL Adventure

Banners / Banner - Single

04003N

2004 Interactive Bronze Pencil

Dentsu / Tokyo

Japan Advertising Council

The Pitch

Banners / Banner - Single

04004N

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Interactive Bronze Pencil

herraiz soto & co / barcelona

BMW

BMW X5

Beyond the Banner

04013N

2004 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Paedophile Door Drop

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04061A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Bronze Pencil

DeVito/Verdi / New York

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

04075A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Design Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Christian Northeast

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04019D

2004 Advertising Bronze Pencil

Mother Advertising Ltd / London

Orange

Spike Lee

Non-Broadcast / Non-Broadcast: Cinema

04098A

2004 Design Bronze Pencil

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Direct Mail / Direct Mail: Single

04038D

2004 Interactive Bronze Pencil

CP Interactive / madrid

AMNESTY INTERNATIONAL SPAIN

NO ITEMS

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04066N

2004 Advertising Bronze Pencil

TBWA\Santiago Mangada Puno / Makati

Philippine General Hospital

Christmas Wish

Public Service/Political / Public Service/Political Radio: Single

04064A

2004 Advertising Bronze Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Volkswagen

50 years

Newspaper / Newspaper Over 600 Lines: Single

04003A

2004 Advertising Bronze Pencil

DDB Canada (Vancouver) / Vancouver

BC Newspaper Group

Virgins, Amish, Twins

Trade / Trade Color Full Page or Spread: Campaign

04034A

2004 Design Bronze Pencil

fairly painless advertising / holland

Herman Miller Inc.

Get Real Video

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04042D

2004 Advertising Bronze Pencil

RMG David / New Delhi

WWF-India

Nests

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04056A

2004 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

04088A

2004 Interactive Bronze Pencil

Digitas / Boston

Saab

e-Brochure

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04032N

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Design Bronze Pencil

Mother Advertising Ltd / London

Xelibri

Face of the future

Brand and Corporate Identity / Booklet/Brochure

04004D

2004 Interactive Bronze Pencil

IQ television group / Atlanta

Audi of America

Certified Pre-Owned

E-Commerce / E-Commerce B2C - Web Sites

04040N

2004 Advertising Bronze Pencil

Fallon / Minneapolis

CITI

Geek, Outfit, Flaps

Consumer Television / Consumer Television :30/:25 Campaign

04092A

2004 Interactive Bronze Pencil

Bush Atkins / North Sydney

Tiger Recording

Tiger Interventions

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04037N

2004 Interactive Bronze Pencil

Venables, Bell & Partners / San Francisco

Napster

Napster Launch

Integrated Branding Campaign

04044N

2004 Interactive Bronze Pencil

WONGDOODY / Seattle

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

04045N

2004 Interactive Bronze Pencil

Ogilvy & Mather / London

Ford Sportka

Bird

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04024N

2004 Interactive Bronze Pencil

space150 / Minneapolis

space150

space150's version 10 movie

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04036N

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Venville

Invites

Collateral Advertising / Collateral: Self-Promotion

04048A

2004 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Breakfast, Water, Shower

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04019A

2004 Advertising Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson

Collateral Advertising / Collateral Posters: Campaign

04046A

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Jason Holley

Outdoor / Outdoor: Single

04025A

2004 Advertising Bronze Pencil

Marcus Thomas LLC / Cleveland

Cleveland Indians

Mowing the Lawn, Cleaning the Gutters, Doing the Laundry

Newspaper / Newspaper 600 Lines or Less: Campaign

04008A

2004 Interactive Bronze Pencil

Grupo W / Saltillo

Tourism of Mexico

Mexican Cities

Non-Profit Organizations / Non-Profit - Web Sites

04063N

2004 Interactive Bronze Pencil

Hunt Adkins / Minneapolis

American Cancer Society

Resist

Non-Profit Organizations / Non-Profit - Web Sites

04064N

2004 Design Bronze Pencil

TDA Advertising & Design / Boulder

Izze Beverage Company

Bottles

Package Design / Commercial Product Packaging

04016D

2004 Design Bronze Pencil

Anothermountainman Communications / Hong Kong

Para/Site Art Space

Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04023D

2004 Design Bronze Pencil

Ogilvy & Mather/The Brand Integration Group / New York

Sprite

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04024D

2004 Interactive Bronze Pencil

MORI Building / Minato-Ku

MORI Building

Tokyo Scanner

Promotional Advertising / Promotional Advertising - CD-ROM

04022N

2004 Interactive Bronze Pencil

Tribal DDB / london

Volkswagen

Discover The Phaeton

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04029N

2004 Interactive Bronze Pencil

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO TOUR CD-ROM

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04031N

2004 Advertising Bronze Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Pier

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04050A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Evel, Starskey, Partridge Family, Knight Rider

Outdoor / Outdoor: Campaign

04028A

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