The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Miniature Classified
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Invites
Agency: Campbell Doyle Dye / London
Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rock
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Keep your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
Christian Northeast
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
e-Brochure
Agency: Digitas / Boston
Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Agency: Anothermountainman Communications / Hong Kong
Client: Para/Site Art Space Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Nests
Agency: RMG David / New Delhi
Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Paedophile Door Drop
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Get Real Video
Agency: fairly painless advertising / holland
Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Bottles
Agency: TDA Advertising & Design / Boulder
Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
space150's version 10 movie
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Street Bus, Caravan, Limousine
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Outdoor / Outdoor: Campaign
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America Category: E-Commerce / E-Commerce B2C - Web Sites
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Virgins, Amish, Twins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Napster Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Integrated Branding Campaign
Parking, Footie, Dumped, Haircut
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Agency:
AOL Brazil / São Paulo
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Annual ID:
04003N
Award:
2004 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Annual ID:
04004N
Award:
2004 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04063N
Award:
2004 Interactive Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04064N
Award:
2004 Interactive Bronze Pencil
Agency:
CP Interactive / madrid
Client:
AMNESTY INTERNATIONAL SPAIN
Title:
NO ITEMS
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04066N
Award:
2004 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
! Indosport (Thailand)
Title:
Lions
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04010A
Award:
2004 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04088A
Award:
2004 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Miniature Classified
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04006A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04048A
Award:
2004 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04019A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Rock
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04036A
Award:
2004 Advertising Bronze Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04058A
Award:
2004 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04050A
Award:
2004 Advertising Bronze Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04102A
Award:
2004 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04008D
Award:
2004 Design Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Christian Northeast
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04019D
Award:
2004 Interactive Bronze Pencil
Agency:
Digitas / Boston
Client:
Saab
Title:
e-Brochure
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04032N
Award:
2004 Interactive Bronze Pencil
Agency:
Juxt Interactive / Newport Beach
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04034N
Award:
2004 Design Bronze Pencil
Agency:
Anothermountainman Communications / Hong Kong
Client:
Para/Site Art Space
Title:
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04023D
Award:
2004 Design Bronze Pencil
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Sprite
Title:
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04024D
Award:
2004 Advertising Bronze Pencil
Agency:
RMG David / New Delhi
Client:
WWF-India
Title:
Nests
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04056A
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04038D
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Annual ID:
04025A
Award:
2004 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Paedophile Door Drop
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04061A
Award:
2004 Design Bronze Pencil
Agency:
fairly painless advertising / holland
Client:
Herman Miller Inc.
Title:
Get Real Video
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04042D
Award:
2004 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04031A
Award:
2004 Design Bronze Pencil
Agency:
TDA Advertising & Design / Boulder
Client:
Izze Beverage Company
Title:
Bottles
Category:
Package Design / Commercial Product Packaging
Annual ID:
04016D
Award:
2004 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04109A
Award:
2004 Interactive Bronze Pencil
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150's version 10 movie
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04036N
Award:
2004 Advertising Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04098A
Award:
2004 Advertising Bronze Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04003A
Award:
2004 Advertising Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04046A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04053A
Award:
2004 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04028A
Award:
2004 Advertising Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
Street Bus, Caravan, Limousine
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04106A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04064A
Award:
2004 Interactive Bronze Pencil
Agency:
IQ television group / Atlanta
Client:
Audi of America
Title:
Certified Pre-Owned
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04040N
Award:
2004 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04092A
Award:
2004 Advertising Bronze Pencil
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04096A
Award:
2004 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04014A
Award:
2004 Advertising Bronze Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins, Amish, Twins
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04034A
Award:
2004 Interactive Bronze Pencil
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Napster Launch
Category:
Integrated Branding Campaign
Annual ID:
04044N
Award:
2004 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Skyhigh Airlines
Category:
Integrated Branding Campaign
Annual ID:
04045N
Award:
2004 Advertising Bronze Pencil
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for men
Title:
Parking, Footie, Dumped, Haircut
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04078A
Award:
2004 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04105A
Award:
2004 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04043A
Award:
2004 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04019N
Award:
2004 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04020N
