The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
50 years Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Breakfast, Water, Shower Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jason Holley Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
Christmas Wish Agency: TBWA\Santiago Mangada Puno / Makati Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Miniature Classified Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Single
Bud Light Institute Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Jimmy McGrath Photography Agency: Juxt Interactive / Newport Beach Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Face of the future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single

2004 Advertising Bronze Pencil

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Varying Lengths: Campaign

04096A

2004 Advertising Bronze Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Volkswagen

50 years

Newspaper / Newspaper Over 600 Lines: Single

04003A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Breakfast, Water, Shower

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04019A

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Jason Holley

Outdoor / Outdoor: Single

04025A

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Advertising Bronze Pencil

TBWA\Santiago Mangada Puno / Makati

Philippine General Hospital

Christmas Wish

Public Service/Political / Public Service/Political Radio: Single

04064A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Advertising Bronze Pencil

Ogilvy Brasil / São Paulo

Mattel

Miniature Classified

Newspaper / Newspaper 600 Lines or Less: Single

04006A

2004 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Bud Light Institute

Integrated Branding Campaign / Integrated Branding

04109A

2004 Interactive Bronze Pencil

Juxt Interactive / Newport Beach

Jimmy McGrath

Jimmy McGrath Photography

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04034N

2004 Design Bronze Pencil

Mother Advertising Ltd / London

Xelibri

Face of the future

Brand and Corporate Identity / Booklet/Brochure

04004D

2004 Advertising Bronze Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Wall

Collateral Advertising / Collateral Posters: Single

04043A

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