The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Coffee Break, Sorority Girls, Therapist Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Life Support, Human Cloning, Society Pays the Price Agency: Butler, Shine, Stern & Partners / Sausalito Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Tramp, Arab/Jew, KKK, Burnt Agency: DDB / Sydney Client: Large Magazine Category: Collateral Advertising / Collateral Posters: Campaign
Kiss Me, Ape Shit, Damn It's Big, Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Campaign
Bench, Box, Bridge Agency: Leo Burnett Singapore / Singapore Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Campaign
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote; Agency: Ogilvy & Mather / Mumbai Client: Pidilite Industries Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Spiral, Waves, Lines Agency: Ogilvy & Mather / New Delhi Client: Glaxo Smithkline Category: Collateral Advertising / Collateral Posters: Campaign
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing Agency: Bubba's Deli / Atlanta Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual Agency: Gabriel deGrood Bendt / minneapolis Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words Agency: Host / Sydney Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet Agency: DDB New Zealand / Auckland Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant Agency: DDB Worldwide Pte LTd / Singapore Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench Agency: Leo Burnett Singapore / Singapore Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset Agency: Ogilvy South Africa / South Africa Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here' Agency: Saatchi & Saatchi / Mumbai Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
adventure movies Agency: ambience publicis india / mumbai Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet" Agency: BPN / Portland Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows Agency: Naga DDB Malaysia / Kuala Lumpur Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens Agency: McKinney + Silver / Raleigh Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters Agency: Ogilvy & Mather Advertising / Bangalore Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox Agency: TBWA\Singapore / Singapore Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot Agency: TBWA\Singapore / Singapore Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion

2004 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Coffee Break, Sorority Girls, Therapist

Collateral Advertising / Collateral Posters: Campaign

04333A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

90.5 KVHS-FM, The Edge

Life Support, Human Cloning, Society Pays the Price

Collateral Advertising / Collateral Posters: Campaign

04334A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

Tramp, Arab/Jew, KKK, Burnt

Collateral Advertising / Collateral Posters: Campaign

04337A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Kiss Me, Ape Shit, Damn It's Big, Wilbur

Collateral Advertising / Collateral Posters: Campaign

04338A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster

Collateral Advertising / Collateral Posters: Campaign

04339A

2004 Advertising Merit Award

Leo Burnett Singapore / Singapore

Philips Lightings

Bench, Box, Bridge

Collateral Advertising / Collateral Posters: Campaign

04340A

2004 Advertising Merit Award

Ogilvy & Mather / Mumbai

Pidilite Industries Ltd.

Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;

Collateral Advertising / Collateral Posters: Campaign

04341A

2004 Advertising Merit Award

Ogilvy & Mather / New Delhi

Glaxo Smithkline

Spiral, Waves, Lines

Collateral Advertising / Collateral Posters: Campaign

04342A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Lions, Snakes, Alligators

Collateral Advertising / Collateral Posters: Campaign

04343A

2004 Advertising Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Advertising / Collateral: Self-Promotion

04344A

2004 Advertising Merit Award

Bubba's Deli / Atlanta

Tibor Nemeth

Fishing

Collateral Advertising / Collateral: Self-Promotion

04345A

2004 Advertising Merit Award

Gabriel deGrood Bendt / minneapolis

Gabriel deGrood Bendt

Owners Manual

Collateral Advertising / Collateral: Self-Promotion

04346A

2004 Advertising Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Collateral Advertising / Collateral: Self-Promotion

04347A

2004 Advertising Merit Award

Host / Sydney

Host

A few kind words

Collateral Advertising / Collateral: Self-Promotion

04348A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Martin Johnson

Collateral Advertising / Collateral Posters: Single

04313A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu

Collateral Advertising / Collateral Posters: Single

04314A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Tana Umaga

Collateral Advertising / Collateral Posters: Single

04315A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Collateral Posters: Single

04316A

2004 Advertising Merit Award

DDB New Zealand / Auckland

Hasbro

Ballet

Collateral Advertising / Collateral Posters: Single

04319A

2004 Advertising Merit Award

DDB Worldwide Pte LTd / Singapore

3M 'Post It' Notes

Elephant

Collateral Advertising / Collateral Posters: Single

04320A

2004 Advertising Merit Award

Foote, Cone & Belding Sdn Bhd / Kuala Lumpur

S C Johnson

Mosquito Screen

Collateral Advertising / Collateral Posters: Single

04321A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Damn It's Big

Collateral Advertising / Collateral Posters: Single

04322A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Kiss Me

Collateral Advertising / Collateral Posters: Single

04323A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Wilbur

Collateral Advertising / Collateral Posters: Single

04324A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - Poster

Collateral Advertising / Collateral Posters: Single

04325A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

US Army-Special Forces

Banner

Collateral Advertising / Collateral Posters: Single

04326A

2004 Advertising Merit Award

Leo Burnett Singapore / Singapore

Philips Lightings

Bench

Collateral Advertising / Collateral Posters: Single

04327A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

Volkswagen South Africa - New Beetle

Sunset

Collateral Advertising / Collateral Posters: Single

04328A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Kuoni Travels

'Why are you here'

Collateral Advertising / Collateral Posters: Single

04329A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Collateral Advertising / Collateral Posters: Single

04330A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Bostik - Prestik

Corners

Collateral Advertising / Collateral Posters: Single

04331A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN The Magazine

What Color Do You Bleed

Collateral Advertising / Collateral Posters: Single

04332A

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure movies

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04286A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Campbell's

Shelf

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04287A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04288A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Aquaman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04289A

2004 Advertising Merit Award

BPN / Portland

Columbia Sportswear

Hunting Bouquet"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04290A

2004 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rapala

Food Chain

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04291A

2004 Advertising Merit Award

Naga DDB Malaysia / Kuala Lumpur

Malaysia Tourism Promotion Board

Windows

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04292A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - POP

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04293A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Segway

Aliens

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04294A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Bangalore

IBM

Jumbled Letters

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04296A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

My Dad read The Economist

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04297A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04298A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04299A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

BMW Asia

Toybox

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04300A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Pinedale Trading

Wet Spot

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04301A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Desert Rats

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04302A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04303A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

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