The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Arab/Jew
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London
Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic
Agency: Crispin Porter + Bogusky / Miami
Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London
Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board
Agency: MPRC / Brussels
Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London
Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY
Agency: J.Walter Thompson Madrid / Madrid
Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lonely Tree
Agency: age. comunicações / São Paulo
Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Liz Transform
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Big Words
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Blah
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Quick Brown Fox
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
White Board
Agency: BBDO / Singapore
Client: ICI Paints (Singapore) Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Make-Up Remover
Agency: BBDO / Singapore
Client: Simple Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Play
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CHEATER"
Agency: CONTRAPUNTO / Madrid
Client: CHRYSLER JEEP Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shadows- clock
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Victory Lap
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Parallel Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel Iron On
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04168A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04169A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04170A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Mavericks Insert
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04172A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Can Opener
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04230A
Award:
2004 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Nike Retail Resources
Title:
Deep
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04231A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
There's always space
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04232A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Consumer Testing
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04233A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Arab/Jew
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04152A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
KKK
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04153A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mars
Title:
Bones, Little Girl, God's Way, Casualty, Concrete
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04206A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fundação Eye Care
Title:
Blues, Ray Charles, Braile, Sex, Fireworks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04207A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Stock Photos
Title:
Fat Woman, Watch, Poster, Sunset
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04208A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04209A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Trailer, Stream, Drift
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04210A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW X3
Title:
London, Paris, New York
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04211A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Les Echos
Title:
GMO, Soft drink, Tank, Shopping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04212A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Mercedes-Benz
Title:
Green, Purple, Spain, Texaco, Crosses
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04213A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04214A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Telluride
Title:
B is for Boner, S is for Soul, C is for Carvoholic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04216A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04217A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Time Inc.
Title:
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04218A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Answers, Jackson, Elvis, Beatles, Hendrix
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04219A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Norelco D-Finer
Title:
Playa, Bad Ass, Big Cheese
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04220A
Award:
2004 Advertising Merit Award
Agency:
Lowe / London
Client:
Stella Artois
Title:
Lobster, Sea Bass, Caviar, Prosciutto
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04221A
Award:
2004 Advertising Merit Award
Agency:
MPRC / Brussels
Client:
Sony Centre
Title:
Envelop, Paperclips, Clapper board
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04222A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Vans
Title:
Train, Bus, Hitchhiker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04224A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04225A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ED. W?STHOF DREIZACKWERK SOLINGEN
Title:
Ham, Salmon, Cheesequote
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04226A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink, Yellow, Green
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04227A
Award:
2004 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Turner Classic Movies
Title:
Hollywood Kisses, Villains, Lassie
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04228A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Lombardi, Meatloaf, Seed Bag, Callus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04229A
Award:
2004 Advertising Merit Award
Agency:
J.Walter Thompson Madrid / Madrid
Client:
PRADO MUSEUM FELLOWSHIP FOUNDATION
Title:
PEEP SHOW, CORNER, SUBWAY
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04367A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04234A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04154A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
age. comunicações / São Paulo
Client:
Swahili
Title:
Lonely Tree
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04156A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
CMR - LIZ
Title:
Liz Transform
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04157A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04158A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04159A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Big Words
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04160A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Blah
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04161A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Quick Brown Fox
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04162A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Paints (Singapore) Pte Ltd
Title:
White Board
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04163A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Simple
Title:
Make-Up Remover
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04164A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW MINI
Title:
Play
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04165A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
CHRYSLER JEEP
Title:
CHEATER"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04166A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Shadows- clock
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04167A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Victory Lap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04173A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Parallel Park
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04174A
