The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bones, Little Girl, God's Way, Casualty, Concrete Agency: Abbott Mead Vickers BBDO / London Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping Agency: BDDP & Fils / Boulogne-Billancourt Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses Agency: Campbell Doyle Dye / London Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic Agency: Crispin Porter + Bogusky / Miami Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix Agency: la comunidad / Miami Beach Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese Agency: Leo Burnett Company / Chicago Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto Agency: Lowe / London Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board Agency: MPRC / Brussels Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker Agency: Saatchi & Saatchi / London Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie Agency: The Martin Agency / Richmond Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY Agency: J.Walter Thompson Madrid / Madrid Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tramp, Arab/Jew, KKK, Burnt Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lonely Tree Agency: age. comunicações / São Paulo Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Liz Transform Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Big Words Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Blah Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Quick Brown Fox Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
White Board Agency: BBDO / Singapore Client: ICI Paints (Singapore) Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Make-Up Remover Agency: BBDO / Singapore Client: Simple Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Play Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CHEATER" Agency: CONTRAPUNTO / Madrid Client: CHRYSLER JEEP Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shadows- clock Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Victory Lap Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Parallel Park Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CD Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Babyphone Agency: DDB / Brussels Client: VW Sharan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
New Beetle Cabriolet Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Gun Agency: DDB London / London Client: Nikon Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cops Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Elepump Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bucket Agency: Dentsu Young & Rubicam Ltd. / Bangkok Client: Yong Cement Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Marijuana Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
SARS Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baygon "Family Tree" Agency: Foote Cone & Belding Singapore / Singapore Client: SC Johnson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Woman with Sony MV Camcorder Agency: Generator / Auckland Client: Sony New Zealand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Mars

Bones, Little Girl, God's Way, Casualty, Concrete

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04206A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Fundação Eye Care

Blues, Ray Charles, Braile, Sex, Fireworks

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04207A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Stock Photos

Fat Woman, Watch, Poster, Sunset

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04208A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Sky, You Are Here, Stadium

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04209A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Trailer, Stream, Drift

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04210A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW X3

London, Paris, New York

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04211A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

Les Echos

GMO, Soft drink, Tank, Shopping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04212A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Mercedes-Benz

Green, Purple, Spain, Texaco, Crosses

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04213A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04214A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Telluride

B is for Boner, S is for Soul, C is for Carvoholic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04216A

2004 Advertising Merit Award

Crispin Porter + Bogusky/LA / Venice

Borders

DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04217A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

Clintons, War and oil, SARS, Christopher Reeve, Marijuana

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04218A

2004 Advertising Merit Award

la comunidad / Miami Beach

Rolling Stone

Answers, Jackson, Elvis, Beatles, Hendrix

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04219A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Norelco D-Finer

Playa, Bad Ass, Big Cheese

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04220A

2004 Advertising Merit Award

Lowe / London

Stella Artois

Lobster, Sea Bass, Caviar, Prosciutto

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04221A

2004 Advertising Merit Award

MPRC / Brussels

Sony Centre

Envelop, Paperclips, Clapper board

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04222A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Vans

Train, Bus, Hitchhiker

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04224A

2004 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04225A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ED. W?STHOF DREIZACKWERK SOLINGEN

Ham, Salmon, Cheesequote

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04226A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink, Yellow, Green

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04227A

2004 Advertising Merit Award

The Martin Agency / Richmond

Turner Classic Movies

Hollywood Kisses, Villains, Lassie

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04228A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Lombardi, Meatloaf, Seed Bag, Callus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04229A

2004 Advertising Merit Award

J.Walter Thompson Madrid / Madrid

PRADO MUSEUM FELLOWSHIP FOUNDATION

PEEP SHOW, CORNER, SUBWAY

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04367A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

Tramp, Arab/Jew, KKK, Burnt

Consumer Magazine / Magazine Color Full Page or Spread: Single

04154A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders

Consumer Magazine / Magazine Color Full Page or Spread: Single

04155A

2004 Advertising Merit Award

age. comunicações / São Paulo

Swahili

Lonely Tree

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04156A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

CMR - LIZ

Liz Transform

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04157A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Stadium

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04158A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04159A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Big Words

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04160A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Blah

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04161A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Quick Brown Fox

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04162A

2004 Advertising Merit Award

BBDO / Singapore

ICI Paints (Singapore) Pte Ltd

White Board

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04163A

2004 Advertising Merit Award

BBDO / Singapore

Simple

Make-Up Remover

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04164A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW MINI

Play

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04165A

2004 Advertising Merit Award

CONTRAPUNTO / Madrid

CHRYSLER JEEP

CHEATER"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04166A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Shadows- clock

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04167A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Small Space- Victory Lap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04173A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Small Space- Parallel Park

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04174A

2004 Advertising Merit Award

Crispin Porter + Bogusky/LA / Venice

Borders

CD Wrapping Paper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04175A

2004 Advertising Merit Award

DDB / Brussels

VW Sharan

Babyphone

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04176A

2004 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

New Beetle Cabriolet

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04177A

2004 Advertising Merit Award

DDB London / London

Nikon

Gun

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04178A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Cops

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04179A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Elepump

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04180A

2004 Advertising Merit Award

Dentsu Young & Rubicam Ltd. / Bangkok

Yong Cement

Bucket

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04181A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

Marijuana

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04183A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

SARS

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04184A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

SC Johnson

Baygon "Family Tree"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04185A

2004 Advertising Merit Award

Generator / Auckland

Sony New Zealand

Woman with Sony MV Camcorder

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04186A

Follow Us