The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Roy,Paul,Julie
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA
Agency: D-TRY INC. / TOKYO
Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru
Agency: GSD&M / Austin
Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves
Agency: GSD&M / Austin
Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive
Agency: publicis / new york
Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People
Agency: RPA / Santa Monica
Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul"
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes"
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Musical Instruments
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule
Agency: Matthew Vescovo/MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single