The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ring, Witch, Escape Agency: Abbott Mead Vickers BBDO / London Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic Agency: Colenso BBDO / Auckland Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Roy,Paul,Julie Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee Agency: UNION / New York Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Musical Instruments Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
3 Second rule Agency: Matthew Vescovo/MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Black and Curly Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Single
Let's Pretend, Point and Talk, Working Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby Agency: McLim / los angeles Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Wake Up Call Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination Agency: DDBParis / Paris Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman Agency: DENTSU INC.Tokyo / Tokyo Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39 Agency: Element 79 Partners / Chicago Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman Agency: Net#work BBDO / Johannesburg Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA Agency: D-TRY INC. / TOKYO Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru Agency: GSD&M / Austin Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves Agency: GSD&M / Austin Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive Agency: publicis / new york Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People Agency: RPA / Santa Monica Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul" Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

BT Broadband

Ring, Witch, Escape

Consumer Television / Consumer Television :20 and Under: Campaign

04483A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Tip Top

Paging, Translator, Mimic

Consumer Television / Consumer Television :20 and Under: Campaign

04484A

2004 Advertising Merit Award

Sedgwick Rd. / Seattle

Washington Mutual

Roy,Paul,Julie

Consumer Television / Consumer Television :30/:25 Campaign

04475A

2004 Advertising Merit Award

UNION / New York

Comedy Central

Eric Hirsh, Diane Holmes, Dave Lee

Consumer Television / Consumer Television :30/:25 Campaign

04476A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Gallery, Free Food, Kitchen

Consumer Television / Consumer Television :30/:25 Campaign

04477A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Tomlinson, Bradley, Francis

Consumer Television / Consumer Television :30/:25 Campaign

04478A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller

Pagers, FlamZ, Foxhole

Consumer Television / Consumer Television :30/:25 Campaign

04479A

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Musical Instruments

Consumer Television / Consumer Television :20 and Under: Single

04480A

2004 Advertising Merit Award

Matthew Vescovo/MTV / New York

MTV

3 Second rule

Consumer Television / Consumer Television :20 and Under: Single

04481A

2004 Advertising Merit Award

Matthew Vescovo / MTV / New York

MTV

Black and Curly

Consumer Television / Consumer Television :20 and Under: Single

04482A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Let's Pretend, Point and Talk, Working

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04488A

2004 Advertising Merit Award

McLim / los angeles

Master Cabbie Taxi Academy

Finger, Reflex, Baby

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04489A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Wake Up Call

Consumer Television / Consumer Television Over :30 Single

04430A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Laila

Consumer Television / Consumer Television Over :30 Single

04431A

2004 Advertising Merit Award

DDBParis / Paris

Audi

Fascination

Consumer Television / Consumer Television Over :30 Single

04432A

2004 Advertising Merit Award

DENTSU INC.Tokyo / Tokyo

Yellow Hat Ltd.

Attack of the Snowman

Consumer Television / Consumer Television Over :30 Single

04433A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

History

Consumer Television / Consumer Television Over :30 Single

04434A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greetings

Consumer Television / Consumer Television Over :30 Single

04435A

2004 Advertising Merit Award

Element 79 Partners / Chicago

Gatorade

23 vs. 39

Consumer Television / Consumer Television Over :30 Single

04436A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

USPS

Consumer Television / Consumer Television Over :30 Single

04437A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Next Shift

Consumer Television / Consumer Television Over :30 Single

04438A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Julie

Consumer Television / Consumer Television Over :30 Single

04439A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Kevin

Consumer Television / Consumer Television Over :30 Single

04440A

2004 Advertising Merit Award

MTV Networks / New York

MTV

The Osbournes: Those Were the Days

Consumer Television / Consumer Television Over :30 Single

04441A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Opel Corsa Lite

Mothman

Consumer Television / Consumer Television Over :30 Single

04442A

2004 Advertising Merit Award

Ogilvy & Mather / New York

American Express

One Hour Photo

Consumer Television / Consumer Television Over :30 Single

04443A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Over :30 Single

04444A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Gator

Consumer Television / Consumer Television Over :30 Single

04445A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

City Lodge

Soggy Pants

Consumer Television / Consumer Television Over :30 Single

04446A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

Makeshift

Consumer Television / Consumer Television Over :30 Single

04447A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Gamebreakers

Consumer Television / Consumer Television Over :30 Single

04448A

2004 Advertising Merit Award

Wieden+Kennedy / London

Honda

Everyday

Consumer Television / Consumer Television Over :30 Single

04449A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Stacy

Consumer Television / Consumer Television :30/:25 Single

04451A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Remind Me

Consumer Television / Consumer Television :30/:25 Single

04452A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Chinese Office

Consumer Television / Consumer Television :30/:25 Single

04453A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

MBA

Consumer Television / Consumer Television :30/:25 Single

04454A

2004 Advertising Merit Award

BBDO / New York

Fed Ex

Jenkins

Consumer Television / Consumer Television :30/:25 Single

04455A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Pronunciation

Consumer Television / Consumer Television :30/:25 Single

04456A

2004 Advertising Merit Award

Clemmow Hornby Inge / London

Britvic

Barrel Miss

Consumer Television / Consumer Television :30/:25 Single

04457A

2004 Advertising Merit Award

D-TRY INC. / TOKYO

UFJ Tsubasa Securities

THE SPY NINJA

Consumer Television / Consumer Television :30/:25 Single

04458A

2004 Advertising Merit Award

GSD&M / Austin

CBS Sports

Drive Thru

Consumer Television / Consumer Television :30/:25 Single

04460A

2004 Advertising Merit Award

GSD&M / Austin

SBC

Sleepy Groves

Consumer Television / Consumer Television :30/:25 Single

04461A

2004 Advertising Merit Award

publicis / new york

BMW

summer drive

Consumer Television / Consumer Television :30/:25 Single

04462A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller Brewing Company

Flamz

Consumer Television / Consumer Television :30/:25 Single

04463A

2004 Advertising Merit Award

RPA / Santa Monica

American Honda Motor Company

Cars/People

Consumer Television / Consumer Television :30/:25 Single

04464A

2004 Advertising Merit Award

Sedgwick Rd. / Seattle

Washington Mutual

Paul"

Consumer Television / Consumer Television :30/:25 Single

04465A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Hip-Hop

Consumer Television / Consumer Television :30/:25 Single

04466A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Gravity Bomb

Consumer Television / Consumer Television :30/:25 Single

04467A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Consequences

Consumer Television / Consumer Television :30/:25 Single

04468A

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