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The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Time Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke Agency: Extreme Group / Dartmouth Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold Agency: Hill Holliday, NY / New York Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Ice Cream Truck, Unclear, Smaller Babies Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Delegating, Double, Orchestra Agency: la comunidad / Miami Beach Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Shane and Peter, Jill and Linda, Eric and Larry Agency: WONGDOODY / Seattle Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Porno, Mexico, Anthem Agency: Young and Rubicam / Irvine Client: Newport Beach Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
601 SPACE PROJECT Agency: communication design 601 Bisang / Seoul Client: 601 BISANG Publications Category: Brand and Corporate Identity / Booklet/Brochure
Brochure Agency: DGWB Advertising / Santa Ana Client: Triad Financial Category: Brand and Corporate Identity / Booklet/Brochure
Balanço Social Agency: DPZ Propaganda Ltda / Rio de Janeiro Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BT Home Computing - Tax Break Agency: Duffy London / London Client: BT/Sputnik Communications Category: Brand and Corporate Identity / Booklet/Brochure
Fish Eagle "A Different Perspective" Agency: FCB South Africa Cape Town / Cape Town Client: Flight of the Fish Eagle Brandy Category: Brand and Corporate Identity / Booklet/Brochure
Ion Launch Kit Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
The Global City Agency: MORI Building / Minato-Ku Client: MORI Building Co., Ltd. Category: Brand and Corporate Identity / Booklet/Brochure
Der Mausetod (The Death of the Mouse) Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Ogilvy & Mather Frankfurt Category: Brand and Corporate Identity / Booklet/Brochure
Mobiliteit (Mobility) Agency: samenwerkende ontwerpers / 1016 BN Amsterdam Client: Grafische Cultuurstichting Category: Brand and Corporate Identity / Booklet/Brochure
Report-of-environmental-protection-2003" Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
smart roadster & smart roadster-coupé main catalogue 2003 Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Brandbook" Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Dumped Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel Agency: Fitzgerald + Co. / Atlanta Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus' Agency: Marketforce / WEST PERTH Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Aircraft Engines Agency: Modem Media / Norwalk Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email Agency: Arc / London Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge Agency: Arnold Worldwide Canada / Toronto Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph Agency: leo burnett / mumbai Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum Agency: Net#work BBDO / Johannesburg Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Time

Public Service/Political / Public Service/Political Radio: Single

04397A

2004 Advertising Merit Award

Extreme Group / Dartmouth

NS Office of Health Promotion

Body Odor - Great Reasons to Smoke

Public Service/Political / Public Service/Political Radio: Single

04398A

2004 Advertising Merit Award

Hill Holliday, NY / New York

UFOA

Please Hold

Public Service/Political / Public Service/Political Radio: Single

04399A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream Truck, Unclear, Smaller Babies

Public Service/Political / Public Service/Political Television: Campaign

04408A

2004 Advertising Merit Award

la comunidad / Miami Beach

Manos del Sur

Delegating, Double, Orchestra

Public Service/Political / Public Service/Political Television: Campaign

04409A

2004 Advertising Merit Award

WONGDOODY / Seattle

Real Change

Shane and Peter, Jill and Linda, Eric and Larry

Public Service/Political / Public Service/Political Television: Campaign

04410A

2004 Advertising Merit Award

Young and Rubicam / Irvine

Newport Beach Film Festival

Porno, Mexico, Anthem

Public Service/Political / Public Service/Political Television: Campaign

04411A

2004 Design Merit Award

communication design 601 Bisang / Seoul

601 BISANG Publications

601 SPACE PROJECT

Brand and Corporate Identity / Booklet/Brochure

04048D

2004 Design Merit Award

DGWB Advertising / Santa Ana

Triad Financial

Brochure

Brand and Corporate Identity / Booklet/Brochure

04049D

2004 Design Merit Award

DPZ Propaganda Ltda / Rio de Janeiro

Coca-Cola

Balanço Social

Brand and Corporate Identity / Booklet/Brochure

04050D

2004 Design Merit Award

Duffy London / London

BT/Sputnik Communications

BT Home Computing - Tax Break

Brand and Corporate Identity / Booklet/Brochure

04051D

2004 Design Merit Award

FCB South Africa Cape Town / Cape Town

Flight of the Fish Eagle Brandy

Fish Eagle "A Different Perspective"

Brand and Corporate Identity / Booklet/Brochure

04052D

2004 Design Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn Corporation

Ion Launch Kit

Brand and Corporate Identity / Booklet/Brochure

04053D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Brand and Corporate Identity / Booklet/Brochure

04055D

2004 Design Merit Award

MORI Building / Minato-Ku

MORI Building Co., Ltd.

The Global City

Brand and Corporate Identity / Booklet/Brochure

04056D

2004 Design Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Ogilvy & Mather Frankfurt

Der Mausetod (The Death of the Mouse)

Brand and Corporate Identity / Booklet/Brochure

04057D

2004 Design Merit Award

samenwerkende ontwerpers / 1016 BN Amsterdam

Grafische Cultuurstichting

Mobiliteit (Mobility)

Brand and Corporate Identity / Booklet/Brochure

04058D

2004 Design Merit Award

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

Report-of-environmental-protection-2003"

Brand and Corporate Identity / Booklet/Brochure

04059D

2004 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

smart gmbh

smart roadster & smart roadster-coupé main catalogue 2003

Brand and Corporate Identity / Booklet/Brochure

04060D

2004 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

smart gmbh

Brandbook"

Brand and Corporate Identity / Booklet/Brochure

04061D

2004 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for Men

Dumped

Consumer Radio / Consumer Radio: Single

04412A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Happy

Consumer Radio / Consumer Radio: Single

04413A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Next Day Carpet Installer

Consumer Radio / Consumer Radio: Single

04414A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Way Too Much Cologne Wearer

Consumer Radio / Consumer Radio: Single

04415A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Father

Consumer Radio / Consumer Radio: Single

04416A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Skiing

Consumer Radio / Consumer Radio: Single

04417A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Amusement Park

Consumer Radio / Consumer Radio: Single

04418A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Road Trip

Consumer Radio / Consumer Radio: Single

04419A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf

Consumer Radio / Consumer Radio: Single

04420A

2004 Advertising Merit Award

Fitzgerald + Co. / Atlanta

Durex

Weasel

Consumer Radio / Consumer Radio: Single

04421A

2004 Advertising Merit Award

Marketforce / WEST PERTH

Peters & Brownes Group

'Heart Plus'

Consumer Radio / Consumer Radio: Single

04422A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank - Homeloans

Gargle

Consumer Radio / Consumer Radio: Single

04423A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Machine

Consumer Radio / Consumer Radio: Single

04424A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout

Consumer Radio / Consumer Radio: Single

04425A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Marsianer - Message from Mars

Consumer Radio / Consumer Radio: Single

04427A

2004 Interactive Merit Award

Modem Media / Norwalk

General Electric Aircraft Engines

Aircraft Engines

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04202N

2004 Interactive Merit Award

Arc / London

Fiat

Ulysse Towel Email

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04247N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04248N

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04349A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04350A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

United Way

Bridge

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04351A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Nielson Rating

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04352A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Van

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04353A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04354A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Korea"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04355A

2004 Advertising Merit Award

leo burnett / mumbai

Sanctuary Magazine

Tiger Graph

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04356A

2004 Advertising Merit Award

Lowe Bull / Johannesburg

People Opposing Women Abuse

Force

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04357A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

FLOOD

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04358A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

EARTHQUAKE

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04359A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

The war museum

War Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04360A

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