The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find Agency: BBDO / Singapore Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky Agency: Leo Burnett / McMahons Point Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Wheelchair Agency: Abbott Mead Vickers BBDO / London Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy Agency: Adfactors Advertising / Mumbai Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey Agency: Brainchild Creative / San Francisco Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João Agency: J. Walter Thompson Lisbon / Algés Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY Agency: Mad Dogs & Englishmen / New York Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything Agency: Octane, Inc. / Milwaukee Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man" Agency: Ogilvy / Chicago Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk" Agency: Publicis Toronto / Toronto Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins Agency: Saatchi & Saatchi / London Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Beach House Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think Agency: M&C Saatchi / London Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
PERCENTAGE OF LIFE book Agency: HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2 Agency: bransch inc. / new york Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Hello. This is our poster. Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Xmas Party Invite/Stickers Agency: davidandgoliath / Los Angeles Client: davidandgoliath Category: Collateral Design / Self-Promotion - Single Only
Truly Chinese Agency: Naga DDB Malaysia / Kuala Lumpur Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
ANAYI/Spring Summer 2003 Agency: dentsu inc. / TOKYO Client: Far East Company Category: Collateral Design / Self-Promotion - Single Only
Yang Tan Self Promotion Agency: Duffy Singapore Pte Ltd / Singapore Client: Yang Tan Category: Collateral Design / Self-Promotion - Single Only
Do-It-Yourself Network "Upfront" Kit Agency: Tricycle / Chattanooga Client: Scripps Networks Category: Collateral Design / Self-Promotion - Single Only
Nike Basketball Book 3 (Tabuse+Nike Basketball) Agency: Wieden+Kennedy / Minato-ku Client: Nike Category: Collateral Design / Self-Promotion - Single Only
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

2004 Advertising Merit Award

BBDO / Singapore

Pizza Hut Singapore

Maze, Spot the Difference, Joint the dots, Word Find

Collateral Advertising / Collateral: Self-Promotion

04305A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Wonderwoman, Batman, Hulk, Aquaman

Collateral Advertising / Collateral: Self-Promotion

04306A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP

Collateral Advertising / Collateral: Self-Promotion

04307A

2004 Advertising Merit Award

Leo Burnett / McMahons Point

Heineken

Lizzy, Sean, Herbert, Sky

Collateral Advertising / Collateral: Self-Promotion

04308A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management

Camera, Flashlight, Toy

Collateral Advertising / Collateral: Self-Promotion

04309A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Ocean, Mountain, Rain Forest, River

Collateral Advertising / Collateral: Self-Promotion

04310A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs, Rock, Tennis

Collateral Advertising / Collateral: Self-Promotion

04311A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Collateral Advertising / Collateral: Self-Promotion

04312A

2004 Design Merit Award

Saatchi & Saatchi / Cape Town

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

04091D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan

Package Design / Product Packaging: Campaign

04092D

2004 Design Merit Award

Sandstrom Design / Portland

Gerber Blades

Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade

Package Design / Product Packaging: Campaign

04093D

2004 Design Merit Award

Turner Duckworth / San Francisco

Fox's Confectionery

Orange, Raisin, Minty, Toffee

Package Design / Product Packaging: Campaign

04094D

2004 Design Merit Award

Turner Duckworth / San Francisco

Liz Earle Cosmetics

Harmony, Bliss, Comfort

Package Design / Product Packaging: Campaign

04095D

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DfT

Wheelchair

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04371A

2004 Advertising Merit Award

Adfactors Advertising / Mumbai

The Vatsalya Foundation

Sleeping Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04372A

2004 Advertising Merit Award

Brainchild Creative / San Francisco

Minnetonka Peewee Hockey

Peewee Hockey

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04373A

2004 Advertising Merit Award

J. Walter Thompson Lisbon / Algés

Salvation Army

João

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04375A

2004 Advertising Merit Award

Mad Dogs & Englishmen / New York

NYODN

I Heart NY

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04376A

2004 Advertising Merit Award

Octane, Inc. / Milwaukee

Salvation Army

Everything

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04377A

2004 Advertising Merit Award

Ogilvy / Chicago

Steppenwolf Theater

I Just Stopped By To See The Man"

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04378A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Dolphin

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04379A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Seabird

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04380A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Cheetah

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04381A

2004 Advertising Merit Award

OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur

Women's Aid Organisation

Figures

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04382A

2004 Advertising Merit Award

Publicis Toronto / Toronto

Aids Committee of Toronto

Aids Walk"

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04383A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Royal London Society for the Blind

Tins

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04384A

2004 Advertising Merit Award

Amalgamated / New York

FUSE

Beach House

Integrated Branding Campaign / Integrated Branding

04515A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Crazyworld

Integrated Branding Campaign / Integrated Branding

04516A

2004 Advertising Merit Award

M&C Saatchi / London

BA

Closer than you think

Integrated Branding Campaign / Integrated Branding

04517A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Integrated Branding Campaign / Integrated Branding

04518A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Launch

Integrated Branding Campaign / Integrated Branding

04519A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

04520A

2004 Design Merit Award

HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU

GG

PERCENTAGE OF LIFE book

Collateral Design / Self-Promotion - Single Only

04054D

2004 Design Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Design / Self-Promotion - Single Only

04123D

2004 Design Merit Award

bransch inc. / new york

bransch

bransch #2

Collateral Design / Self-Promotion - Single Only

04124D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. We are Cole & Weber

Collateral Design / Self-Promotion - Single Only

04125D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. This is our poster.

Collateral Design / Self-Promotion - Single Only

04126D

2004 Design Merit Award

davidandgoliath / Los Angeles

davidandgoliath

Xmas Party Invite/Stickers

Collateral Design / Self-Promotion - Single Only

04127D

2004 Design Merit Award

Naga DDB Malaysia / Kuala Lumpur

Naga DDB Malaysia

Truly Chinese

Collateral Design / Self-Promotion - Single Only

04128D

2004 Design Merit Award

dentsu inc. / TOKYO

Far East Company

ANAYI/Spring Summer 2003

Collateral Design / Self-Promotion - Single Only

04129D

2004 Design Merit Award

Duffy Singapore Pte Ltd / Singapore

Yang Tan

Yang Tan Self Promotion

Collateral Design / Self-Promotion - Single Only

04130D

2004 Design Merit Award

Tricycle / Chattanooga

Scripps Networks

Do-It-Yourself Network "Upfront" Kit

Collateral Design / Self-Promotion - Single Only

04131D

2004 Design Merit Award

Wieden+Kennedy / Minato-ku

Nike

Nike Basketball Book 3 (Tabuse+Nike Basketball)

Collateral Design / Self-Promotion - Single Only

04132D

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

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