The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Gash, Scratch, Stain Agency: archer>malmo / Memphis Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine Agency: Downtown Partners DDB / Toronto Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Faces Agency: Abbott Mead Vickers BBDO / London Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui Agency: BBDO Singapore Pte Ltd / Singapore Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing Agency: Carmichael Lynch Thorburn / Minneapolis Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath Agency: DDB International / Petaling Jaya Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player) Agency: Demner, Merlicek & Bergmann / Vienna Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways Agency: Dialogue / Dublin 2 Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break Agency: Duffy London / London Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass Agency: FCB Wilkens / Hamburg Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog Agency: FCB/San Francisco / San Francisco Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
A few kind words Agency: Host / Sydney Client: HOST Category: Direct Mail / Direct Mail: Single
Lia Announcement Agency: Huey/Paprocki Ltd. / Atlanta Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card Agency: King James RSVP / Cape Town Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill Agency: Like A River / Manchester Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over Agency: Lowe / New York Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper Agency: M&C Saatchi / Melbourne Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag Agency: M&C Saatchi / Singapore Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper Agency: MTV Networks / New York Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer Agency: Platt Hollow Road / Virginia Beach Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag Agency: @radical.media / New York Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint Agency: Saatch & Saatch Singapore / Singapore Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing" Agency: Scholz & Friends / Berlin Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch Agency: The Designory / Long Beach Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less Agency: R&R Partners / Las Vegas Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single

2004 Design Merit Award

archer>malmo / Memphis

Furniture Medic

Gash, Scratch, Stain

Direct Mail / Direct Mail: Campaign

04169D

2004 Design Merit Award

Downtown Partners DDB / Toronto

Donato Hair Salon

Lie, Toilet, Valentine

Direct Mail / Direct Mail: Campaign

04170D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

Wave I, Wave II, Wave III, Wave IV

Direct Mail / Direct Mail: Campaign

04173D

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

Type Museum

Faces

Direct Mail / Direct Mail: Single

04142D

2004 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

BBDO Singapore Pte Ltd

Feng Shui

Direct Mail / Direct Mail: Single

04143D

2004 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Formica

Surfacing

Direct Mail / Direct Mail: Single

04144D

2004 Design Merit Award

DDB International / Petaling Jaya

Yoong Dental Surgery

Merry Chrithmath

Direct Mail / Direct Mail: Single

04145D

2004 Design Merit Award

Demner, Merlicek & Bergmann / Vienna

Media1, Mediaplanning and Buying

Does a radio spot always have to be played on the radio? (record player)

Direct Mail / Direct Mail: Single

04146D

2004 Design Merit Award

Dialogue / Dublin 2

Custodian Print Consultancy

10 Ways

Direct Mail / Direct Mail: Single

04147D

2004 Design Merit Award

Duffy London / London

BT/Sputnik Communications

BT Home Computing - Tax Break

Direct Mail / Direct Mail: Single

04148D

2004 Design Merit Award

FCB Wilkens / Hamburg

Olympus Europa-GmbH

Eyes in a glass

Direct Mail / Direct Mail: Single

04149D

2004 Design Merit Award

FCB/San Francisco / San Francisco

San Francisco Museum of Modern Art (SFMOMA)

Museum Store Catalog

Direct Mail / Direct Mail: Single

04150D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Small Photos

Direct Mail / Direct Mail: Single

04151D

2004 Design Merit Award

Host / Sydney

HOST

A few kind words

Direct Mail / Direct Mail: Single

04152D

2004 Design Merit Award

Huey/Paprocki Ltd. / Atlanta

Cathy and Joe

Lia Announcement

Direct Mail / Direct Mail: Single

04153D

2004 Design Merit Award

Hunt Adkins / Minneapolis

American Cancer Society

Resist Zine

Direct Mail / Direct Mail: Single

04154D

2004 Design Merit Award

King James RSVP / Cape Town

Levi Strauss SA

Levi's? Christmas Card

Direct Mail / Direct Mail: Single

04156D

2004 Design Merit Award

Like A River / Manchester

Crossley Lomas Chartered Accountants

The Bar Bill

Direct Mail / Direct Mail: Single

04157D

2004 Design Merit Award

Lowe / New York

The Art Directors Club

Recycling/Starting Over

Direct Mail / Direct Mail: Single

04158D

2004 Design Merit Award

M&C Saatchi / Melbourne

ANZ Bank

Wallpaper

Direct Mail / Direct Mail: Single

04159D

2004 Design Merit Award

M&C Saatchi / Singapore

M&C Saatchi Singapore

Christmas Bag

Direct Mail / Direct Mail: Single

04160D

2004 Design Merit Award

MTV Networks / New York

Noggin / The N

Noggin / The N Wrapping Paper

Direct Mail / Direct Mail: Single

04161D

2004 Design Merit Award

OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur

Guinness Anchor Marketing Sdn Bhd

Guinness Lion Dance Manual

Direct Mail / Direct Mail: Single

04162D

2004 Design Merit Award

Platt Hollow Road / Virginia Beach

Glen McClure Photography

Glen McClure Photography Mailer

Direct Mail / Direct Mail: Single

04163D

2004 Design Merit Award

@radical.media / New York

@radical.media

Good Deeds Bag

Direct Mail / Direct Mail: Single

04164D

2004 Design Merit Award

Saatch & Saatch Singapore / Singapore

Republic of Singapore Navy

Blueprint

Direct Mail / Direct Mail: Single

04165D

2004 Design Merit Award

Scholz & Friends / Berlin

German Initiative To Ban Landmines

Trousers-Mailing"

Direct Mail / Direct Mail: Single

04166D

2004 Design Merit Award

The Designory / Long Beach

Nissan North America

Nissan Quest Prelaunch

Direct Mail / Direct Mail: Single

04167D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

XJ Leaper Book

Direct Mail / Direct Mail: Single

04168D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Gift Wrapping Paper

Direct Mail / Direct Mail: Single

04171D

2004 Design Merit Award

R&R Partners / Las Vegas

Utah Advertising Federation

Do More With Less

Direct Mail / Direct Mail: Single

04172D

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