The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist Agency: lowe worldwide / Kuala Lumpur Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans Agency: M&C Saatchi / Melbourne Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Twins, Singing, Mother X Girlfriend, Hot Sister Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains Agency: Berger Baader Hermes /digital / Munich Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power Agency: Digitas / Boston Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3 Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver Agency: iLeo / Chicago Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey Agency: MRM Partners / San Francisco Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture Agency: Neue Digitale / Frankfurt am Main Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves Agency: OgilvyOne worldwide / Beijing Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In Agency: Organic / Bloomfield Hills Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper Agency: Syrup / BMF / Chippendale Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass Agency: Zentropy Partners / London Client: Tourism Ireland Category: Banners / Banner - Campaign
Global Crisis Counter Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas Agency: herraiz soto & co / barcelona Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Tiny Ads, Cubicle, Consumer Testing, Open Spaces Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Jonas Bohlin Agency: Happy Forsman & Bodenfors / Gotenburg Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths Agency: Ogilvy & Mather/Brand Integration Group / New York Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster Agency: Sandstrom Design / Portland Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Thermo Virtual Lab Agency: Hill, Holliday, Connors, Cosmopulos / Boston Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email Agency: IQ television group / Atlanta Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport Agency: Scholz & Volkmer / Wiesbaden Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer Agency: Campbell Doyle Dye / London Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60 Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain Agency: la comunidad / Miami Beach Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Brand, Burn, Shock, Stab Agency: Leo Burnett Company / Chicago Client: Altoids Strips Category: Outdoor / Outdoor: Campaign
Navy, Monkey, Rocket, Floods, Africa Agency: M&C Saatchi / Sydney Client: Il Vizio Category: Outdoor / Outdoor: Campaign
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot. Agency: Scholz & Friends / Berlin Client: Goertz + Krass Optik GmbH Category: Outdoor / Outdoor: Campaign
Purple, Yellow, Pink Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Campaign
White annual report Agency: Happy Forsman & Bodenfors / Gotenburg Client: White Architects Category: Brand and Corporate Identity Design / Annual Report
3fm Alarm Clock Agency: Lobo / São Paulo Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B Agency: Lobo / São Paulo Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey" Agency: Motion Theory / Venice Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit Agency: Ogilvy & Mather / Culver City Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Mouth Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Outdoor / Outdoor: Single

2004 Design Merit Award

Saatchi & Saatchi / Cape Town

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

04091D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan

Package Design / Product Packaging: Campaign

04092D

2004 Design Merit Award

Sandstrom Design / Portland

Gerber Blades

Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade

Package Design / Product Packaging: Campaign

04093D

2004 Design Merit Award

Turner Duckworth / San Francisco

Fox's Confectionery

Orange, Raisin, Minty, Toffee

Package Design / Product Packaging: Campaign

04094D

2004 Design Merit Award

Turner Duckworth / San Francisco

Liz Earle Cosmetics

Harmony, Bliss, Comfort

Package Design / Product Packaging: Campaign

04095D

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

2004 Advertising Merit Award

lowe worldwide / Kuala Lumpur

Olympus

Tourist

Consumer Television / Consumer Television Under $50,000 Budget

04486A

2004 Advertising Merit Award

M&C Saatchi / Melbourne

Richmond Football Club

Swans

Consumer Television / Consumer Television Under $50,000 Budget

04487A

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Twins, Singing, Mother X Girlfriend, Hot Sister

Banners / Banner - Campaign

04088N

2004 Interactive Merit Award

Berger Baader Hermes /digital / Munich

HypoVereinsbank

Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains

Banners / Banner - Campaign

04089N

2004 Interactive Merit Award

Digitas / Boston

American Express

Dive, Next Reward, Textures, Orbit, Power

Banners / Banner - Campaign

04090N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3

Banners / Banner - Campaign

04091N

2004 Interactive Merit Award

iLeo / Chicago

U.S. Army

Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver

Banners / Banner - Campaign

04092N

2004 Interactive Merit Award

MRM Partners / San Francisco

Microsoft

Baseball, Crew, Golf, Hockey

Banners / Banner - Campaign

04094N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

NITRO Snowboards

the finger, the tape, the picture

Banners / Banner - Campaign

04095N

2004 Interactive Merit Award

OgilvyOne worldwide / Beijing

China Mobile

Taichi, 10 famous morning exercises, Hip hop moves

Banners / Banner - Campaign

04096N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Sketch, Drag, Notebook

Banners / Banner - Campaign

04097N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Napster

Spotlight, Headphones, Plugged In

Banners / Banner - Campaign

04098N

2004 Interactive Merit Award

Syrup / BMF / Chippendale

Blackmores Limited

Pregnancy, Sneeze, Stress, Rabbits, Flopper

Banners / Banner - Campaign

04099N

2004 Interactive Merit Award

Zentropy Partners / London

Tourism Ireland

Waterfall, Lake, Reeds, Grass

Banners / Banner - Campaign

04101N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter

Brand Gaming / Brand Gaming - Other Digital Media

04218N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Jarabe de palo

Jarabe de palo Christmas

Brand Gaming / Brand Gaming - Other Digital Media

04219N

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Tiny Ads, Cubicle, Consumer Testing, Open Spaces

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04234A

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Röhsska Museum

Jonas Bohlin

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04181D

2004 Design Merit Award

Ogilvy & Mather/Brand Integration Group / New York

CSCA and ADFED Columbus

Brand Legends and Modern Myths

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04182D

2004 Design Merit Award

Sandstrom Design / Portland

NW Film Center

2003 NW Film Festival Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04183D

2004 Interactive Merit Award

Hill, Holliday, Connors, Cosmopulos / Boston

Thermo Electron

Thermo Virtual Lab

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04154N

2004 Interactive Merit Award

IQ television group / Atlanta

National Geographic

Showmail Email

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04155N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Fraport AG

Screensaver Fraport

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04156N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04157N

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station

Outdoor / Outdoor: Campaign

04253A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch

Ring, Pod, Hook, Kryptonite, Saucer

Outdoor / Outdoor: Campaign

04254A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Smitten, Car Types, 0-60

Outdoor / Outdoor: Campaign

04255A

2004 Advertising Merit Award

la comunidad / Miami Beach

Rolling Stone

Lennon, Richards, Kurt Cobain

Outdoor / Outdoor: Campaign

04256A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Strips

Brand, Burn, Shock, Stab

Outdoor / Outdoor: Campaign

04257A

2004 Advertising Merit Award

M&C Saatchi / Sydney

Il Vizio

Navy, Monkey, Rocket, Floods, Africa

Outdoor / Outdoor: Campaign

04258A

2004 Advertising Merit Award

Scholz & Friends / Berlin

Goertz + Krass Optik GmbH

KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.

Outdoor / Outdoor: Campaign

04259A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Purple, Yellow, Pink

Outdoor / Outdoor: Campaign

04260A

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

White Architects

White annual report

Brand and Corporate Identity Design / Annual Report

04047D

2004 Design Merit Award

Lobo / São Paulo

Bates not just films

3fm Alarm Clock

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04174D

2004 Design Merit Award

Lobo / São Paulo

MTV

VMA's Best R&B

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04175D

2004 Design Merit Award

Motion Theory / Venice

Fox Sports

Fox Sports NFL "Shockey"

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04176D

2004 Design Merit Award

MTV Networks / New York

mtvU

mtvU: Rock "N" Roll

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04177D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Mattel

Barbie Archetypal Motion Tool Kit

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04178D

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Mouth

Outdoor / Outdoor: Single

04235A

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