The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gash, Scratch, Stain Agency: archer>malmo / Memphis Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine Agency: Downtown Partners DDB / Toronto Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Is This You Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Nikebeautiful Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Presto Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Something Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Pods Unite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Coping with All the Ladies Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Brewmaster Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
El Generoso Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
BMW Z4 Endorphines Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
REC Agency: Loducca Publicidade / São Paulo Client: 2001 VIDEOLOCADORA Category: Beyond the Banner
Hoax Agency: Modem Media / Norwalk Client: Heineken USA Category: Beyond the Banner
Wimbledon 2003 Screen Saver Agency: OgilvyOne worldwide / London Client: IBM Category: Beyond the Banner
The Bonsite Agency: Saatchi & Saatchi / Frankfurt Client: Bonsai Rüger Category: Beyond the Banner
Bi-Xenon Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Corporate Category: Beyond the Banner
Blues" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
EKG" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Indie" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Metal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
The Deal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
RBK Whodunit? Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
New Beetle Convertible Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Touareg Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Beyond the Banner
adidas T mac 3 Agency: SBI.Razorfish / Cambridge Client: adidas Category: Beyond the Banner
Reebok Technology Agency: Organic / Bloomfield Hills Client: Reebok Category: Beyond the Banner
Tandem Bike Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Essence Category: Beyond the Banner
Let's Pretend, Point and Talk, Working Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby Agency: McLim / los angeles Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Nike HRM/SDM interactive tutorial Agency: IA Collaborative / Chicago Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial Agency: IA Collaborative / Chicago Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom Agency: MTV Networks / New York Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
OHAYO PLAYERS Agency: Bascule / Tokyo Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden Agency: deepblue networks / Hamburg Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat Agency: Grupo W / Saltillo Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK? Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website Agency: magneticNorth / Manchester Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead Agency: Ruder Finn Interactive / New York Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure Agency: Zentropy Partners / London Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
Ice Cream Truck Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk Agency: Morton Jankel Zander / Los Angeles Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single

2004 Design Merit Award

archer>malmo / Memphis

Furniture Medic

Gash, Scratch, Stain

Direct Mail / Direct Mail: Campaign

04169D

2004 Design Merit Award

Downtown Partners DDB / Toronto

Donato Hair Salon

Lie, Toilet, Valentine

Direct Mail / Direct Mail: Campaign

04170D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

Wave I, Wave II, Wave III, Wave IV

Direct Mail / Direct Mail: Campaign

04173D

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Is This You

Beyond the Banner

04102N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Nikebeautiful

Beyond the Banner

04103N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Presto

Beyond the Banner

04104N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Something

Beyond the Banner

04105N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Pods Unite

Beyond the Banner

04107N

2004 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Coping with All the Ladies

Beyond the Banner

04108N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Brewmaster

Beyond the Banner

04110N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

El Generoso

Beyond the Banner

04111N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW Z4 Endorphines

Beyond the Banner

04112N

2004 Interactive Merit Award

Loducca Publicidade / São Paulo

2001 VIDEOLOCADORA

REC

Beyond the Banner

04113N

2004 Interactive Merit Award

Modem Media / Norwalk

Heineken USA

Hoax

Beyond the Banner

04114N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 Screen Saver

Beyond the Banner

04116N

2004 Interactive Merit Award

Saatchi & Saatchi / Frankfurt

Bonsai Rüger

The Bonsite

Beyond the Banner

04117N

2004 Interactive Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW Corporate

Bi-Xenon

Beyond the Banner

04118N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Blues"

Beyond the Banner

04119N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

EKG"

Beyond the Banner

04120N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Indie"

Beyond the Banner

04122N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Metal"

Beyond the Banner

04123N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

The Deal"

Beyond the Banner

04124N

2004 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Whodunit?

Beyond the Banner

04125N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Convertible

Beyond the Banner

04131N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Touareg

Beyond the Banner

04132N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Beyond the Banner

04142N

2004 Interactive Merit Award

SBI.Razorfish / Cambridge

adidas

adidas T mac 3

Beyond the Banner

04148N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Reebok

Reebok Technology

Beyond the Banner

04178N

2004 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE Essence

Tandem Bike

Beyond the Banner

04190N

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Let's Pretend, Point and Talk, Working

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04488A

2004 Advertising Merit Award

McLim / los angeles

Master Cabbie Taxi Academy

Finger, Reflex, Baby

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

04489A

2004 Interactive Merit Award

IA Collaborative / Chicago

Nike

Nike HRM/SDM interactive tutorial

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04187N

2004 Interactive Merit Award

IA Collaborative / Chicago

Nike

Nike Oregon Series Interactive Tutorial

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04188N

2004 Interactive Merit Award

MTV Networks / New York

MTV Networks

MTV CD Rom

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04189N

2004 Interactive Merit Award

Bascule / Tokyo

Tanaka Garden

OHAYO PLAYERS

Brand Gaming / Brand Gaming - Websites

04207N

2004 Interactive Merit Award

deepblue networks / Hamburg

Reemtsma Cigarettenfabriken

West Flower Garden

Brand Gaming / Brand Gaming - Websites

04208N

2004 Interactive Merit Award

Grupo W / Saltillo

Bimbo

The lost wheat

Brand Gaming / Brand Gaming - Websites

04209N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Real Madrid en Mahou game

Brand Gaming / Brand Gaming - Websites

04210N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Who killed JFK?

Brand Gaming / Brand Gaming - Websites

04211N

2004 Interactive Merit Award

magneticNorth / Manchester

Kellogg's Frosties

Earn Your Stripes Website

Brand Gaming / Brand Gaming - Websites

04212N

2004 Interactive Merit Award

Pop & Co. / New York

Cartoon Network

InuYasha: Demon Tournament

Brand Gaming / Brand Gaming - Websites

04213N

2004 Interactive Merit Award

Ruder Finn Interactive / New York

Ruder Finn Interactive

Mr. PicassoHead

Brand Gaming / Brand Gaming - Websites

04214N

2004 Interactive Merit Award

Zentropy Partners / London

Nesquik

Nesquik Jungle Adventure

Brand Gaming / Brand Gaming - Websites

04216N

2004 Interactive Merit Award

Zugara / Los Angeles

Sony Computer Entertainment America

SOCOM II: U.S. Navy SEALs

Brand Gaming / Brand Gaming - Websites

04217N

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream Truck

Public Service/Political / Public Service/Political Television: Single

04401A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Labels

Public Service/Political / Public Service/Political Television: Single

04402A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

Steve

Public Service/Political / Public Service/Political Television: Single

04403A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

John

Public Service/Political / Public Service/Political Television: Single

04404A

2004 Advertising Merit Award

harvest / Santa Monica

American Legacy Foundation

Brandon

Public Service/Political / Public Service/Political Television: Single

04405A

2004 Advertising Merit Award

Morton Jankel Zander / Los Angeles

Bellwalk

Bellwalk

Public Service/Political / Public Service/Political Television: Single

04406A

Follow Us