The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon
Agency: harvest / Santa Monica
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk
Agency: Morton Jankel Zander / Los Angeles
Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Eric & Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Single
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Agency: Saatchi & Saatchi / Cape Town
Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Agency: Sandstrom Design / Portland
Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Agency: Sandstrom Design / Portland
Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee
Agency: Turner Duckworth / San Francisco
Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort
Agency: Turner Duckworth / San Francisco
Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
We're Moving
Agency: 10AM Communications Pte. Ltd. / Singapore
Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual
Agency: Gabriel deGrood Bendt / minneapolis
Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words
Agency: Host / Sydney
Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
MINI One D Flyer
Agency: Jung von Matt AG / Hamburg
Client: BMW AG Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Iraq?s cultural treasures
Agency: Heye & Partner GmbH / Hamburg
Client: Deutsche UNESCO-Kommission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Cancer Dolls
Agency: McCann Erickson India / Mumbai
Client: Lucknow Cancer Institute Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Save-it Stickers
Agency: Saatch & Saatch Singapore / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
archfund.org
Agency: Arnold Worldwide / St. Louis
Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site
Agency: BVK / Milwaukee
Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site
Agency: BVK / Milwaukee
Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
NASA Portal
Agency: Critical Mass / Calgary
Client: NASA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Nature Audit - Interactive Mapping Application
Agency: epiculture / Toronto
Client: WWF Canada Category: Non-Profit Organizations / Non-Profit - Web Sites
Viral
Agency: Euro RSCG Interaction / London
Client: Crusaid Category: Non-Profit Organizations / Non-Profit - Web Sites
Forever Honor Web Site
Agency: Periscope / Minneapolis
Client: U.S. Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Sites
World of Expression
Agency: Platinum Design / New York
Client: Bertelsmann's Scholarship Program Category: Non-Profit Organizations / Non-Profit - Web Sites
Release1 Web Site
Agency: The Barbarian Group / Boston
Client: Release1 Category: Non-Profit Organizations / Non-Profit - Web Sites
Save the Leatherback
Agency: Tribal DDB / Vancouver
Client: Sea Turtle Restoration Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Grotto.TV
Agency: White Sheep / Helsinki
Client: Nordic Institute for Contemporary Art (NIFCA) Category: Non-Profit Organizations / Non-Profit - Web Sites
PinCorp - The Show 2003 CD-ROM
Agency: Matter / St.Paul
Client: AdFed MN Category: Self-Promotion / Self-Promotion - CD-ROM
Echo Boys CD-ROM
Agency: Periscope / Minneapolis
Client: Echo Boys Category: Self-Promotion / Self-Promotion - CD-ROM
Brand
Agency: DPZ / São Paulo
Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04401A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04402A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
Steve
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04403A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
John
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04404A
Award:
2004 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04405A
Award:
2004 Advertising Merit Award
Agency:
Morton Jankel Zander / Los Angeles
Client:
Bellwalk
Title:
Bellwalk
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04406A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Eric & Larry
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04407A
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Osram
Title:
'Iris' 40w, 'Iris' 60w, 'Iris' 100w
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04091D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04092D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Gerber Blades
Title:
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04093D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Fox's Confectionery
Title:
Orange, Raisin, Minty, Toffee
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04094D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Liz Earle Cosmetics
Title:
Harmony, Bliss, Comfort
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04095D
Award:
2004 Advertising Merit Award
Agency:
10AM Communications Pte. Ltd. / Singapore
Client:
10AM Communications Pte Ltd
Title:
We're Moving
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04344A
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04345A
Award:
2004 Advertising Merit Award
Agency:
Gabriel deGrood Bendt / minneapolis
Client:
Gabriel deGrood Bendt
Title:
Owners Manual
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04346A
Award:
2004 Advertising Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04347A
Award:
2004 Advertising Merit Award
Agency:
Host / Sydney
Client:
Host
Title:
A few kind words
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04348A
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
MINI One D Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
Heye & Partner GmbH / Hamburg
Client:
Deutsche UNESCO-Kommission
Title:
Iraq?s cultural treasures
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04392A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Lucknow Cancer Institute
Title:
Cancer Dolls
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04393A
Award:
2004 Advertising Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Singapore Environment Council
Title:
Save-it Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04394A
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Norman Disney Young
Title:
NDY 3D Technology
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04152N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Volkswagen Group Australia
Title:
Volkswagen Touareg CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04153N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / St. Louis
Client:
Jefferson National Parks Association
Title:
archfund.org
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04233N
Award:
2004 Interactive Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Greenpeace
Title:
The parachutist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04234N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
America Needs Nurses
Title:
America Needs Nurses Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04235N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
Serve
Title:
Serve Agency Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04236N
Award:
2004 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
NASA
Title:
NASA Portal
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04237N
Award:
2004 Interactive Merit Award
Agency:
epiculture / Toronto
Client:
WWF Canada
Title:
The Nature Audit - Interactive Mapping Application
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04238N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction / London
Client:
Crusaid
Title:
Viral
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04239N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
U.S. Marine Corps
Title:
Forever Honor Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04240N
Award:
2004 Interactive Merit Award
Agency:
Platinum Design / New York
Client:
Bertelsmann's Scholarship Program
Title:
World of Expression
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04241N
Award:
2004 Interactive Merit Award
Agency:
The Barbarian Group / Boston
Client:
Release1
Title:
Release1 Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04242N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Sea Turtle Restoration Project
Title:
Save the Leatherback
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04243N
Award:
2004 Interactive Merit Award
Agency:
White Sheep / Helsinki
Client:
Nordic Institute for Contemporary Art (NIFCA)
Title:
Grotto.TV
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04244N
Award:
2004 Interactive Merit Award
Agency:
Matter / St.Paul
Client:
AdFed MN
Title:
PinCorp - The Show 2003 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
04262N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Echo Boys
Title:
Echo Boys CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
04263N
Award:
2004 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Francesc Petit
Title:
Brand
Category:
Publication Design / Book Jacket Design
Annual ID:
04136D
Award:
2004 Design Merit Award
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Memento
Category:
Publication Design / Book Jacket Design
Annual ID:
04137D
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
