The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Cigar, Shoe, Apple, Glasses Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear... Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist Agency: Leo Burnett Brasil / São Paulo Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes Agency: Ogilvy & Mather Argentina / Capital Federal Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country Agency: Publicis in the West / Seattle Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Rain, Mirrors, Tinted Glass Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mirrors Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN Agency: TBWA\Singapore / Singapore Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss Agency: BBDO Atlanta / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu Agency: Big&Tall Advertising / Tarrytown Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come Agency: DGWB Advertising / Santa Ana Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget Agency: Fallon / Minneapolis Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso Agency: leo burnett / mumbai Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair Agency: Lu?as / Brooklyn Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag" Agency: Publicis Toronto / Toronto Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
$60 SHIRT. $75 JEANS." Agency: Saatchi & Saatchi / New York Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement Agency: BBDO Portugal / Lisbon Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy Agency: Ogilvy & Mather Advertising / Singapore Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo Agency: Ogilvy Soith Africa / Johannesburg Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss' Agency: Ogilvy South Africa / Johannesburg Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey Agency: Quadrant / Mumbai Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband Agency: Sawyer Riley Compton / Atlanta Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing Agency: TBWA Hunt Lascaris / Johannesburg Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman" Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist Europe

Cigar, Shoe, Apple, Glasses

Newspaper / Newspaper Over 600 Lines: Campaign

04128A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Storm, Dream, Cream

Newspaper / Newspaper Over 600 Lines: Campaign

04129A

2004 Advertising Merit Award

Arnold Worldwide / McLean

Amtrak

Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...

Newspaper / Newspaper Over 600 Lines: Campaign

04131A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Bubbles, Hat, Arms

Newspaper / Newspaper Over 600 Lines: Campaign

04132A

2004 Advertising Merit Award

Campbell Doyle Dye / London

The Macallan

$2.15, Rule, Good News, MD

Newspaper / Newspaper Over 600 Lines: Campaign

04133A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Celebrity, Towels, Sparkling

Newspaper / Newspaper Over 600 Lines: Campaign

04134A

2004 Advertising Merit Award

Leo Burnett Brasil / São Paulo

Miami Ad School

Stella Artois, Wonderbra, Mercedes-Benz, The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

04135A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Newspaper / Newspaper Over 600 Lines: Campaign

04136A

2004 Advertising Merit Award

Ogilvy & Mather Argentina / Capital Federal

Parker

Melancholy, Anxiety, Happinnes

Newspaper / Newspaper Over 600 Lines: Campaign

04137A

2004 Advertising Merit Award

Publicis in the West / Seattle

Washington State Tourism

Lewis Camp; Clark, Float Plane, Wine Country

Newspaper / Newspaper Over 600 Lines: Campaign

04138A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Rain, Mirrors, Tinted Glass

Newspaper / Newspaper 600 Lines or Less: Campaign

04130A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall, Bowling Alley, Post Office

Newspaper / Newspaper 600 Lines or Less: Campaign

04150A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Mattel

Fotofinish, Bulldozer, Bank Robbery

Newspaper / Newspaper 600 Lines or Less: Campaign

04151A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Mirrors

Newspaper / Newspaper 600 Lines or Less: Single

04110A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Samsonite

CNN

Newspaper / Newspaper 600 Lines or Less: Single

04126A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Newspaper / Newspaper 600 Lines or Less: Single

04127A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall

Newspaper / Newspaper 600 Lines or Less: Single

04139A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Stamps Unlimited

Kiss

Newspaper / Newspaper 600 Lines or Less: Single

04140A

2004 Advertising Merit Award

Big&Tall Advertising / Tarrytown

Hooters of Boston

Menu

Newspaper / Newspaper 600 Lines or Less: Single

04141A

2004 Advertising Merit Award

DGWB Advertising / Santa Ana

Wienerschnitzel/Galardi Group

Each Year They Come

Newspaper / Newspaper 600 Lines or Less: Single

04142A

2004 Advertising Merit Award

Fallon / Minneapolis

Dixie's

Midget

Newspaper / Newspaper 600 Lines or Less: Single

04143A

2004 Advertising Merit Award

leo burnett / mumbai

Sesnso Ristorante

Senso

Newspaper / Newspaper 600 Lines or Less: Single

04145A

2004 Advertising Merit Award

Lu?as / Brooklyn

Discount Office Furniture

Chair

Newspaper / Newspaper 600 Lines or Less: Single

04146A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management (S.E.A)

Camera

Newspaper / Newspaper 600 Lines or Less: Single

04147A

2004 Advertising Merit Award

Publicis Toronto / Toronto

Amsterdam Brewing Company

Barley Bag"

Newspaper / Newspaper 600 Lines or Less: Single

04148A

2004 Advertising Merit Award

Saatchi & Saatchi / New York

P&G/TIDE

$60 SHIRT. $75 JEANS."

Newspaper / Newspaper 600 Lines or Less: Single

04149A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Hat

Newspaper / Newspaper Over 600 Lines: Single

04111A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Newspaper / Newspaper Over 600 Lines: Single

04112A

2004 Advertising Merit Award

BBDO Portugal / Lisbon

P?blico/e-V

Movement

Newspaper / Newspaper Over 600 Lines: Single

04113A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Newspaper / Newspaper Over 600 Lines: Single

04115A

2004 Advertising Merit Award

Lobedu Leo Burnett / Sunninghill, Johannesburg

Levi's SA

Boot Cut

Newspaper / Newspaper Over 600 Lines: Single

04116A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Classifieds

Newspaper / Newspaper Over 600 Lines: Single

04117A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

Singapore Press Holdings

Long Copy

Newspaper / Newspaper Over 600 Lines: Single

04118A

2004 Advertising Merit Award

Ogilvy Soith Africa / Johannesburg

Harley Davidson

Tattoo

Newspaper / Newspaper Over 600 Lines: Single

04119A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Natbrands

Dirol 'Floss'

Newspaper / Newspaper Over 600 Lines: Single

04120A

2004 Advertising Merit Award

Quadrant / Mumbai

TVS Srichakra Tyres

Journey

Newspaper / Newspaper Over 600 Lines: Single

04121A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Maasai

Newspaper / Newspaper Over 600 Lines: Single

04122A

2004 Advertising Merit Award

Saatchi & Saatchi / Sydney

Olympus

Ice Cream

Newspaper / Newspaper Over 600 Lines: Single

04123A

2004 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Fragile

Choose A Husband

Newspaper / Newspaper Over 600 Lines: Single

04124A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Lefthander.com - Website

Smudged Writing

Newspaper / Newspaper Over 600 Lines: Single

04125A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Marble statues

Newspaper / Newspaper Over 600 Lines: Single

04144A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman"

Newspaper / Newspaper Over 600 Lines: Single

04363A

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