The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Mouth Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Outdoor / Outdoor: Single
Cutaway Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Eddie Guy Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Hook Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
Saucer Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Cops Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
Hands Agency: Grey Worldwide / Auckland Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Goat Agency: Leo Burnett Company / Chicago Client: Altoids Category: Outdoor / Outdoor: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter! Agency: .start GmbH / Munich Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Purple Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Pink Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer Agency: Campbell Doyle Dye / London Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60 Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain Agency: la comunidad / Miami Beach Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Brand, Burn, Shock, Stab Agency: Leo Burnett Company / Chicago Client: Altoids Strips Category: Outdoor / Outdoor: Campaign
Navy, Monkey, Rocket, Floods, Africa Agency: M&C Saatchi / Sydney Client: Il Vizio Category: Outdoor / Outdoor: Campaign
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot. Agency: Scholz & Friends / Berlin Client: Goertz + Krass Optik GmbH Category: Outdoor / Outdoor: Campaign
Purple, Yellow, Pink Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Campaign

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Mouth

Outdoor / Outdoor: Single

04235A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Cutaway

Outdoor / Outdoor: Single

04236A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Outdoor / Outdoor: Single

04237A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Eddie Guy

Outdoor / Outdoor: Single

04238A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Greg Clarke

Outdoor / Outdoor: Single

04239A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Hook

Outdoor / Outdoor: Single

04240A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Saucer

Outdoor / Outdoor: Single

04241A

2004 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

New Beetle Cabriolet

Outdoor / Outdoor: Single

04242A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Cops

Outdoor / Outdoor: Single

04243A

2004 Advertising Merit Award

Grey Worldwide / Auckland

INL New Zealand Fishing News

Hands

Outdoor / Outdoor: Single

04244A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids

Goat

Outdoor / Outdoor: Single

04245A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Outdoor / Outdoor: Single

04246A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

Brain

Outdoor / Outdoor: Single

04247A

2004 Advertising Merit Award

.start GmbH / Munich

Delicatessen Kaefer

Happy Easter!

Outdoor / Outdoor: Single

04248A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Purple

Outdoor / Outdoor: Single

04249A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Outdoor / Outdoor: Single

04250A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Green

Outdoor / Outdoor: Single

04251A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink

Outdoor / Outdoor: Single

04252A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station

Outdoor / Outdoor: Campaign

04253A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch

Ring, Pod, Hook, Kryptonite, Saucer

Outdoor / Outdoor: Campaign

04254A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Smitten, Car Types, 0-60

Outdoor / Outdoor: Campaign

04255A

2004 Advertising Merit Award

la comunidad / Miami Beach

Rolling Stone

Lennon, Richards, Kurt Cobain

Outdoor / Outdoor: Campaign

04256A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Strips

Brand, Burn, Shock, Stab

Outdoor / Outdoor: Campaign

04257A

2004 Advertising Merit Award

M&C Saatchi / Sydney

Il Vizio

Navy, Monkey, Rocket, Floods, Africa

Outdoor / Outdoor: Campaign

04258A

2004 Advertising Merit Award

Scholz & Friends / Berlin

Goertz + Krass Optik GmbH

KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.

Outdoor / Outdoor: Campaign

04259A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Purple, Yellow, Pink

Outdoor / Outdoor: Campaign

04260A

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