The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wheelchair Agency: Abbott Mead Vickers BBDO / London Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy Agency: Adfactors Advertising / Mumbai Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey Agency: Brainchild Creative / San Francisco Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João Agency: J. Walter Thompson Lisbon / Algés Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY Agency: Mad Dogs & Englishmen / New York Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything Agency: Octane, Inc. / Milwaukee Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man" Agency: Ogilvy / Chicago Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah Agency: Ogilvy South Africa / South Africa Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk" Agency: Publicis Toronto / Toronto Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins Agency: Saatchi & Saatchi / London Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Time Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke Agency: Extreme Group / Dartmouth Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold Agency: Hill Holliday, NY / New York Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Ma Cherie, My Petite Tempting Tigress, Hello My Lady Agency: Archrival / Lincoln Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze Agency: Saatchi & Saatchi / Toronto Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Extended Family, Lost and Found, Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower Agency: Mullen / Winston-Salem Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band Agency: Ogilvy / Chicago Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi' Agency: Saatchi & Saatchi / Mumbai Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
MINI One D Flyer Agency: Jung von Matt AG / Hamburg Client: BMW AG Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Iraq?s cultural treasures Agency: Heye & Partner GmbH / Hamburg Client: Deutsche UNESCO-Kommission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Cancer Dolls Agency: McCann Erickson India / Mumbai Client: Lucknow Cancer Institute Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Save-it Stickers Agency: Saatch & Saatch Singapore / Singapore Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
What the ?, Time, Outside the Club Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Ice Cream Truck Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John Agency: DDB Seattle / Seattle Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk Agency: Morton Jankel Zander / Los Angeles Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Eric & Larry Agency: WONGDOODY / Seattle Client: Real Change Category: Public Service/Political / Public Service/Political Television: Single
Surf, Pier, Snow Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel Agency: J. Walter Thompson Lisbon / Algés Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon Agency: Saatchi & Saatchi / Sydney Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge Agency: Arnold Worldwide Canada / Toronto Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DfT

Wheelchair

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04371A

2004 Advertising Merit Award

Adfactors Advertising / Mumbai

The Vatsalya Foundation

Sleeping Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04372A

2004 Advertising Merit Award

Brainchild Creative / San Francisco

Minnetonka Peewee Hockey

Peewee Hockey

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04373A

2004 Advertising Merit Award

J. Walter Thompson Lisbon / Algés

Salvation Army

João

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04375A

2004 Advertising Merit Award

Mad Dogs & Englishmen / New York

NYODN

I Heart NY

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04376A

2004 Advertising Merit Award

Octane, Inc. / Milwaukee

Salvation Army

Everything

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04377A

2004 Advertising Merit Award

Ogilvy / Chicago

Steppenwolf Theater

I Just Stopped By To See The Man"

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04378A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Dolphin

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04379A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Seabird

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04380A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

WWF South Africa - the conservation org

Cheetah

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04381A

2004 Advertising Merit Award

OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur

Women's Aid Organisation

Figures

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04382A

2004 Advertising Merit Award

Publicis Toronto / Toronto

Aids Committee of Toronto

Aids Walk"

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04383A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Royal London Society for the Blind

Tins

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04384A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Time

Public Service/Political / Public Service/Political Radio: Single

04397A

2004 Advertising Merit Award

Extreme Group / Dartmouth

NS Office of Health Promotion

Body Odor - Great Reasons to Smoke

Public Service/Political / Public Service/Political Radio: Single

04398A

2004 Advertising Merit Award

Hill Holliday, NY / New York

UFOA

Please Hold

Public Service/Political / Public Service/Political Radio: Single

04399A

2004 Advertising Merit Award

Archrival / Lincoln

Lincoln Community Playhouse

Ma Cherie, My Petite Tempting Tigress, Hello My Lady

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04395A

2004 Advertising Merit Award

Saatchi & Saatchi / Toronto

MADD

Bloody Mary, Zombie, Kamikaze

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04396A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Extended Family, Lost and Found, Nielson Rating

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04385A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04386A

2004 Advertising Merit Award

Mullen / Winston-Salem

Southeast Rural Community Assistance Project

Bathroomquote;Drinking Waterquote;Shower

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04387A

2004 Advertising Merit Award

Ogilvy / Chicago

Steppenwolf Theater

Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04388A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz

Car, Door, Bench

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04389A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Emma

Chinese, Pakistani, Indian

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04390A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Bharat Petroleum

'Truck', 'Van', 'Taxi'

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04391A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

BMW AG

MINI One D Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04155A

2004 Advertising Merit Award

Heye & Partner GmbH / Hamburg

Deutsche UNESCO-Kommission

Iraq?s cultural treasures

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04392A

2004 Advertising Merit Award

McCann Erickson India / Mumbai

Lucknow Cancer Institute

Cancer Dolls

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04393A

2004 Advertising Merit Award

Saatch & Saatch Singapore / Singapore

Singapore Environment Council

Save-it Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04394A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

What the ?, Time, Outside the Club

Public Service/Political / Public Service/Political Radio: Campaign

04400A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream Truck

Public Service/Political / Public Service/Political Television: Single

04401A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Labels

Public Service/Political / Public Service/Political Television: Single

04402A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

Steve

Public Service/Political / Public Service/Political Television: Single

04403A

2004 Advertising Merit Award

DDB Seattle / Seattle

Gill Foundation

John

Public Service/Political / Public Service/Political Television: Single

04404A

2004 Advertising Merit Award

harvest / Santa Monica

American Legacy Foundation

Brandon

Public Service/Political / Public Service/Political Television: Single

04405A

2004 Advertising Merit Award

Morton Jankel Zander / Los Angeles

Bellwalk

Bellwalk

Public Service/Political / Public Service/Political Television: Single

04406A

2004 Advertising Merit Award

WONGDOODY / Seattle

Real Change

Eric & Larry

Public Service/Political / Public Service/Political Television: Single

04407A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Surf, Pier, Snow

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04364A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream, School Photo, Comic Book

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04365A

2004 Advertising Merit Award

J. Walter Thompson Lisbon / Algés

Salvation Army

José, Nuno, Isabel

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04366A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04368A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Emma

Chinese, Pakistani, Indian

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04369A

2004 Advertising Merit Award

Saatchi & Saatchi / Sydney

Coalition for Gun Control

Ghandi, JFK, John Lennon

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04370A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04349A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04350A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

United Way

Bridge

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04351A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Nielson Rating

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04352A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Van

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04353A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04354A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Korea"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04355A

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