The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

White annual report Agency: Happy Forsman & Bodenfors / Gotenburg Client: White Architects Category: Brand and Corporate Identity Design / Annual Report
Mirrors Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN Agency: TBWA\Singapore / Singapore Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss Agency: BBDO Atlanta / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu Agency: Big&Tall Advertising / Tarrytown Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come Agency: DGWB Advertising / Santa Ana Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget Agency: Fallon / Minneapolis Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso Agency: leo burnett / mumbai Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair Agency: Lu?as / Brooklyn Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag" Agency: Publicis Toronto / Toronto Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
$60 SHIRT. $75 JEANS." Agency: Saatchi & Saatchi / New York Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Brewmaster, Minimaids, Mark's Idea Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite Agency: Tribal DDB / london Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote; Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
El centro Agency: bl?k design / Mexico DF Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom- Agency: Freelancer / TOKYO Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey Agency: Grey Wba HK Limited / Hong Kong Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop Agency: J. Walter Thompson / Hong Kong Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
ADULTS Agency: Ogilvy & Mather Budapest / Budapest Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Surf, Pier, Snow Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel Agency: J. Walter Thompson Lisbon / Algés Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon Agency: Saatchi & Saatchi / Sydney Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
pn-world.tv Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku, Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play) Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003 Agency: DoubleYou / Barcelona Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40 Agency: Euro RSCG 4D / New York Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site Agency: FORT FRANKLIN / Boston Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom Agency: Genex / Culver City Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher Agency: Hi-ReS! / London Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake Agency: Hi-ReS! / London Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

White Architects

White annual report

Brand and Corporate Identity Design / Annual Report

04047D

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Mirrors

Newspaper / Newspaper 600 Lines or Less: Single

04110A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Samsonite

CNN

Newspaper / Newspaper 600 Lines or Less: Single

04126A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Newspaper / Newspaper 600 Lines or Less: Single

04127A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall

Newspaper / Newspaper 600 Lines or Less: Single

04139A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Stamps Unlimited

Kiss

Newspaper / Newspaper 600 Lines or Less: Single

04140A

2004 Advertising Merit Award

Big&Tall Advertising / Tarrytown

Hooters of Boston

Menu

Newspaper / Newspaper 600 Lines or Less: Single

04141A

2004 Advertising Merit Award

DGWB Advertising / Santa Ana

Wienerschnitzel/Galardi Group

Each Year They Come

Newspaper / Newspaper 600 Lines or Less: Single

04142A

2004 Advertising Merit Award

Fallon / Minneapolis

Dixie's

Midget

Newspaper / Newspaper 600 Lines or Less: Single

04143A

2004 Advertising Merit Award

leo burnett / mumbai

Sesnso Ristorante

Senso

Newspaper / Newspaper 600 Lines or Less: Single

04145A

2004 Advertising Merit Award

Lu?as / Brooklyn

Discount Office Furniture

Chair

Newspaper / Newspaper 600 Lines or Less: Single

04146A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management (S.E.A)

Camera

Newspaper / Newspaper 600 Lines or Less: Single

04147A

2004 Advertising Merit Award

Publicis Toronto / Toronto

Amsterdam Brewing Company

Barley Bag"

Newspaper / Newspaper 600 Lines or Less: Single

04148A

2004 Advertising Merit Award

Saatchi & Saatchi / New York

P&G/TIDE

$60 SHIRT. $75 JEANS."

Newspaper / Newspaper 600 Lines or Less: Single

04149A

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Brewmaster, Minimaids, Mark's Idea

Beyond the Banner / Beyond the Banner - Campaign

04126N

2004 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Anheuser-Busch

Johnny Bottle Opener Hands, For the Ladies, El Generoso

Beyond the Banner / Beyond the Banner - Campaign

04127N

2004 Interactive Merit Award

Tribal DDB / london

Volkswagen

film on off, advert on off, audio on off, Touareg on off microsite

Beyond the Banner / Beyond the Banner - Campaign

04128N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;

Beyond the Banner / Beyond the Banner - Campaign

04129N

2004 Design Merit Award

bl?k design / Mexico DF

El centro

El centro

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04096D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04097D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Noah Woods

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04098D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Eddie Guy

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04099D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Greg Clarke

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04100D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Jason Holley

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04101D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Johnny Hannah

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04102D

2004 Design Merit Award

Freelancer / TOKYO

SAKAI SAKE BREWING CO,.Ltd

Japanese sake Gokyo-Cherry blossom-

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04103D

2004 Design Merit Award

Grey Wba HK Limited / Hong Kong

Grey Wba HK Limited

Poster for the Year of Monkey

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04104D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Dot Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04105D

2004 Design Merit Award

J. Walter Thompson / Hong Kong

4As

Nothing But Passion-Pope Lollipop

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04106D

2004 Design Merit Award

Ogilvy & Mather Budapest / Budapest

London Studio

ADULTS

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04107D

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Surf, Pier, Snow

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04364A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Ice Cream, School Photo, Comic Book

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04365A

2004 Advertising Merit Award

J. Walter Thompson Lisbon / Algés

Salvation Army

José, Nuno, Isabel

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04366A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

Leopard, Crocodile, Seal

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04368A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Emma

Chinese, Pakistani, Indian

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04369A

2004 Advertising Merit Award

Saatchi & Saatchi / Sydney

Coalition for Gun Control

Ghandi, JFK, John Lennon

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

04370A

2004 Interactive Merit Award

Aoi Advertising Promotion Inc. / Shinagawa-ku,

SHISEIDO

pn-world.tv

Promotional Advertising / Promotional Advertising - Web Sites

04130N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

Nike Air Tumalo

Promotional Advertising / Promotional Advertising - Web Sites

04133N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

nike(play)

Promotional Advertising / Promotional Advertising - Web Sites

04134N

2004 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike San Silvestre Vallecana 2003

Promotional Advertising / Promotional Advertising - Web Sites

04135N

2004 Interactive Merit Award

Euro RSCG 4D / New York

Volvo Cars

New S40

Promotional Advertising / Promotional Advertising - Web Sites

04136N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

ESPN

NHL web site

Promotional Advertising / Promotional Advertising - Web Sites

04137N

2004 Interactive Merit Award

Genex / Culver City

American Honda Motor Company/Acura Division

Acura 2004 TL Exterior Showroom

Promotional Advertising / Promotional Advertising - Web Sites

04138N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 5 Series

Promotional Advertising / Promotional Advertising - Web Sites

04139N

2004 Interactive Merit Award

Hi-ReS! / London

Artisan Entertainment/Lions Gate

The Punisher

Promotional Advertising / Promotional Advertising - Web Sites

04140N

2004 Interactive Merit Award

Hi-ReS! / London

HBO, New York, USA

The Wake

Promotional Advertising / Promotional Advertising - Web Sites

04141N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

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