The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Roy,Paul,Julie
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Fort Franklin Halloween Card
Agency: FORT FRANKLIN / Boston
Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections
Agency: mass / new york
Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Trade / Trade Color Full Page or Spread: Single
Virgins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Single
Happy New Year
Agency: DDBParis / Paris
Client: Viking Category: Trade / Trade Color Full Page or Spread: Single
boots
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Fold
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Trade / Trade Color Full Page or Spread: Single
Speed Bumps
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Single
26 Lawyers
Agency: Rethink / Vancouver
Client: Harris and Company Category: Trade / Trade Color Full Page or Spread: Single
The Actros Perfume Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
ForwardView Showmail
Agency: IQ television group / Atlanta
Client: IBM Category: E-Commerce / E-Commerce B2B - Web Sites
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Brand, Burn, Shock, Stab
Agency: Leo Burnett Company / Chicago
Client: Altoids Strips Category: Outdoor / Outdoor: Campaign
Navy, Monkey, Rocket, Floods, Africa
Agency: M&C Saatchi / Sydney
Client: Il Vizio Category: Outdoor / Outdoor: Campaign
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Outdoor / Outdoor: Campaign
Purple, Yellow, Pink
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Outdoor / Outdoor: Campaign
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04488A
Award:
2004 Advertising Merit Award
Agency:
McLim / los angeles
Client:
Master Cabbie Taxi Academy
Title:
Finger, Reflex, Baby
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04489A
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Norman Disney Young
Title:
NDY 3D Technology
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04152N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Volkswagen Group Australia
Title:
Volkswagen Touareg CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04153N
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Roy,Paul,Julie
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04475A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Eric Hirsh, Diane Holmes, Dave Lee
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04476A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04477A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Tomlinson, Bradley, Francis
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04478A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers, FlamZ, Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04479A
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
Fort Franklin
Title:
Fort Franklin Halloween Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04264N
Award:
2004 Interactive Merit Award
Agency:
mass / new york
Client:
mass / project
Title:
fashion show projections
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04265N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04266N
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04264A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04265A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Viking
Title:
Happy New Year
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04266A
Award:
2004 Advertising Merit Award
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
Time Magazine
Title:
boots
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04267A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Fold
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04268A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Speed Bumps
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04269A
Award:
2004 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Harris and Company
Title:
26 Lawyers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04270A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Actros Perfume Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04271A
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
04400A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04130A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall, Bowling Alley, Post Office
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04150A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Mattel
Title:
Fotofinish, Bulldozer, Bank Robbery
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04151A
Award:
2004 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Mr. Really Really Really Bad Dancer
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04450A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Television
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04283A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04284A
Award:
2004 Interactive Merit Award
Agency:
IQ television group / Atlanta
Client:
IBM
Title:
ForwardView Showmail
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04203N
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04253A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Ring, Pod, Hook, Kryptonite, Saucer
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04254A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04255A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Lennon, Richards, Kurt Cobain
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04256A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Strips
Title:
Brand, Burn, Shock, Stab
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04257A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Il Vizio
Title:
Navy, Monkey, Rocket, Floods, Africa
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04258A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04259A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Purple, Yellow, Pink
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04260A
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04385A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04386A
