The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adventure movies Agency: ambience publicis india / mumbai Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet" Agency: BPN / Portland Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows Agency: Naga DDB Malaysia / Kuala Lumpur Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens Agency: McKinney + Silver / Raleigh Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters Agency: Ogilvy & Mather Advertising / Bangalore Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox Agency: TBWA\Singapore / Singapore Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot Agency: TBWA\Singapore / Singapore Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
No you can't Agency: herraiz soto & co / barcelona Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Air Master Agency: Arteaga Interactivo / San Juan Client: Air Master Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The caribbean in pinstripes Agency: cosmoblonde / berlin Client: Bacardi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sideshow Corporate Site Agency: Hillmancurtis / New York Client: Sideshow Creative Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
EMI Music Publishing Agency: IconNicholson / New York Client: EMI Music Publishing Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IFB Dr. Braschel AG Agency: Jung von Matt / Stuttgart Client: IFB Dr. Braschel AG Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wert & Company website Agency: Nick Law / Knoxville Client: Wert & Company Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
On Demand Simulator Agency: OgilvyInteractive worldwide / São Paulo Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Global Website Agency: Saatchi & Saatchi / London Client: Saatchi & Saatchi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Jonas Bohlin Agency: Happy Forsman & Bodenfors / Gotenburg Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths Agency: Ogilvy & Mather/Brand Integration Group / New York Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster Agency: Sandstrom Design / Portland Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge Agency: Arnold Worldwide Canada / Toronto Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea" Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph Agency: leo burnett / mumbai Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE Agency: McCANN-ERICKSON / MADRID Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum Agency: Net#work BBDO / Johannesburg Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking Agency: Ogilvy & Mather / New Delhi Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage Agency: Saatchi & Saatchi / London Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bones, Little Girl, God's Way, Casualty, Concrete Agency: Abbott Mead Vickers BBDO / London Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping Agency: BDDP & Fils / Boulogne-Billancourt Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure movies

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04286A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Campbell's

Shelf

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04287A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04288A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Aquaman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04289A

2004 Advertising Merit Award

BPN / Portland

Columbia Sportswear

Hunting Bouquet"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04290A

2004 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rapala

Food Chain

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04291A

2004 Advertising Merit Award

Naga DDB Malaysia / Kuala Lumpur

Malaysia Tourism Promotion Board

Windows

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04292A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - POP

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04293A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Segway

Aliens

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04294A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Bangalore

IBM

Jumbled Letters

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04296A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

My Dad read The Economist

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04297A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04298A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04299A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

BMW Asia

Toybox

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04300A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Pinedale Trading

Wet Spot

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04301A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Desert Rats

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04302A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04303A

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

No you can't

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

04191N

2004 Interactive Merit Award

Arteaga Interactivo / San Juan

Air Master

Air Master

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04192N

2004 Interactive Merit Award

cosmoblonde / berlin

Bacardi

The caribbean in pinstripes

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04193N

2004 Interactive Merit Award

Hillmancurtis / New York

Sideshow Creative

Sideshow Corporate Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04194N

2004 Interactive Merit Award

IconNicholson / New York

EMI Music Publishing

EMI Music Publishing

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04195N

2004 Interactive Merit Award

Jung von Matt / Stuttgart

IFB Dr. Braschel AG

IFB Dr. Braschel AG

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04196N

2004 Interactive Merit Award

Nick Law / Knoxville

Wert & Company

Wert & Company website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04197N

2004 Interactive Merit Award

OgilvyInteractive worldwide / São Paulo

IBM

On Demand Simulator

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04198N

2004 Interactive Merit Award

Saatchi & Saatchi / London

Saatchi & Saatchi

Global Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

04200N

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Röhsska Museum

Jonas Bohlin

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04181D

2004 Design Merit Award

Ogilvy & Mather/Brand Integration Group / New York

CSCA and ADFED Columbus

Brand Legends and Modern Myths

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04182D

2004 Design Merit Award

Sandstrom Design / Portland

NW Film Center

2003 NW Film Festival Poster

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

04183D

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04349A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04350A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

United Way

Bridge

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04351A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Nielson Rating

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04352A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Van

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04353A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Park

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04354A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WWII "Korea"

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04355A

2004 Advertising Merit Award

leo burnett / mumbai

Sanctuary Magazine

Tiger Graph

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04356A

2004 Advertising Merit Award

Lowe Bull / Johannesburg

People Opposing Women Abuse

Force

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04357A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

FLOOD

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04358A

2004 Advertising Merit Award

McCANN-ERICKSON / MADRID

MEDICOS SIN FRONTERAS

EARTHQUAKE

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04359A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

The war museum

War Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04360A

2004 Advertising Merit Award

Ogilvy & Mather / New Delhi

Hutchison Essar Limited

Man walking

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04361A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Greenpeace

Cage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

04362A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Mars

Bones, Little Girl, God's Way, Casualty, Concrete

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04206A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Fundação Eye Care

Blues, Ray Charles, Braile, Sex, Fireworks

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04207A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Stock Photos

Fat Woman, Watch, Poster, Sunset

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04208A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Sky, You Are Here, Stadium

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04209A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Trailer, Stream, Drift

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04210A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW X3

London, Paris, New York

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04211A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

Les Echos

GMO, Soft drink, Tank, Shopping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04212A

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