The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike HRM/SDM interactive tutorial Agency: IA Collaborative / Chicago Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial Agency: IA Collaborative / Chicago Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom Agency: MTV Networks / New York Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Cocaine Wrap Agency: Abbott Mead Vickers BBDO / London Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive Agency: Network BBDO / Johannesburg Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa Agency: Saatchi & Saatchi / London Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Timberland E-Commerce Website Agency: Fallon / Minneapolis Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
Creditopia! Agency: The Y&R Group/Wunderman / Dearborn Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Dr Pepper Raging Low Produc Launch Agency: Click Here / Dallas Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping Agency: Fallon / Minneapolis Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome Agency: McKinney + Silver / Raleigh Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003 Agency: OgilvyOne worldwide / London Client: IBM Category: Integrated Branding Campaign
Prodigy Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
Thirst campaign Agency: OgilvyInteractive worldwide / New York Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign Agency: OgilvyOne worldwide / Singapore Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign Agency: Periscope / Minneapolis Client: MasterCraft Category: Integrated Branding Campaign
Hype Agency: Publicis / London Client: Hewlett Packard Category: Integrated Branding Campaign
Wonder Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding Campaign
Palmer Jarvis DDB Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Treo 600 True Size Screen Calibrator Agency: Exemplum / Blacksburg Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
Cigar, Shoe, Apple, Glasses Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear... Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist Agency: Leo Burnett Brasil / São Paulo Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes Agency: Ogilvy & Mather Argentina / Capital Federal Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country Agency: Publicis in the West / Seattle Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bowl, Candleholder, Kettle Agency: Foote Cone & Belding Singapore / Singapore Client: Royal Selangor Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Chalk, Elephant, Cue Agency: IA Collaborative / Chicago Client: Brunswick Billiards Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou Agency: J. Walter Thompson / Hong Kong Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III Agency: Ogilvy & Mather/The Brand Integration Group / New York Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro. Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Brand Guide Line Agency: Arnold Worldwide / Boston Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing Agency: Bubba's Deli / Atlanta Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual Agency: Gabriel deGrood Bendt / minneapolis Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words Agency: Host / Sydney Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist Agency: lowe worldwide / Kuala Lumpur Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans Agency: M&C Saatchi / Melbourne Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses Agency: Scholz & Friends / Berlin Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
PERCENTAGE OF LIFE book Agency: HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU Client: GG Category: Collateral Design / Self-Promotion - Single Only

2004 Interactive Merit Award

IA Collaborative / Chicago

Nike

Nike HRM/SDM interactive tutorial

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04187N

2004 Interactive Merit Award

IA Collaborative / Chicago

Nike

Nike Oregon Series Interactive Tutorial

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04188N

2004 Interactive Merit Award

MTV Networks / New York

MTV Networks

MTV CD Rom

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

04189N

2004 Design Merit Award

Abbott Mead Vickers BBDO / London

DfT (Department for Transport)

Cocaine Wrap

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04186D

2004 Design Merit Award

Network BBDO / Johannesburg

Chabad House

Miracle Drive

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04187D

2004 Design Merit Award

Saatchi & Saatchi / London

Saatchi & Saatchi

Cardboard Sofa

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

04188D

2004 Interactive Merit Award

Fallon / Minneapolis

Timberland

Timberland E-Commerce Website

E-Commerce / E-Commerce B2C - Web Sites

04204N

2004 Interactive Merit Award

The Y&R Group/Wunderman / Dearborn

Ford Credit

Creditopia!

Non-Profit Organizations / Non-Profit - CD-ROM

04267N

2004 Interactive Merit Award

Click Here / Dallas

Dr Pepper Raging Cow

Dr Pepper Raging Low Produc Launch

Integrated Branding Campaign

04249N

2004 Interactive Merit Award

Fallon / Minneapolis

The Islands of the Bahamas Ministry of Tourism

Island Hopping

Integrated Branding Campaign

04250N

2004 Interactive Merit Award

McKinney + Silver / Raleigh

Travelocity

Where's My Gnome

Integrated Branding Campaign

04251N

2004 Interactive Merit Award

Ogilvy & Mather / London

Ford Sportka

Evil Twin Campaign

Integrated Branding Campaign

04252N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003

Integrated Branding Campaign

04253N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy

Integrated Branding Campaign

04254N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

Sprite

Thirst campaign

Integrated Branding Campaign

04255N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

The Economist

Viral Brand Campaign

Integrated Branding Campaign

04256N

2004 Interactive Merit Award

Periscope / Minneapolis

MasterCraft

2003 MasterCraft Campaign

Integrated Branding Campaign

04257N

2004 Interactive Merit Award

Publicis / London

Hewlett Packard

Hype

Integrated Branding Campaign

04258N

2004 Interactive Merit Award

TBWA\Chiat\Day / New York

Absolut

Wonder

Integrated Branding Campaign

04259N

2004 Interactive Merit Award

Tribal DDB / Vancouver

Palmer Jarvis DDB

Palmer Jarvis DDB

Integrated Branding Campaign

04260N

2004 Interactive Merit Award

Exemplum / Blacksburg

PalmOne

Treo 600 True Size Screen Calibrator

E-Commerce / E-Commerce - Other Digital Advertising

04205N

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist Europe

Cigar, Shoe, Apple, Glasses

Newspaper / Newspaper Over 600 Lines: Campaign

04128A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Storm, Dream, Cream

Newspaper / Newspaper Over 600 Lines: Campaign

04129A

2004 Advertising Merit Award

Arnold Worldwide / McLean

Amtrak

Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...

Newspaper / Newspaper Over 600 Lines: Campaign

04131A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Bubbles, Hat, Arms

Newspaper / Newspaper Over 600 Lines: Campaign

04132A

2004 Advertising Merit Award

Campbell Doyle Dye / London

The Macallan

$2.15, Rule, Good News, MD

Newspaper / Newspaper Over 600 Lines: Campaign

04133A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Celebrity, Towels, Sparkling

Newspaper / Newspaper Over 600 Lines: Campaign

04134A

2004 Advertising Merit Award

Leo Burnett Brasil / São Paulo

Miami Ad School

Stella Artois, Wonderbra, Mercedes-Benz, The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

04135A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Newspaper / Newspaper Over 600 Lines: Campaign

04136A

2004 Advertising Merit Award

Ogilvy & Mather Argentina / Capital Federal

Parker

Melancholy, Anxiety, Happinnes

Newspaper / Newspaper Over 600 Lines: Campaign

04137A

2004 Advertising Merit Award

Publicis in the West / Seattle

Washington State Tourism

Lewis Camp; Clark, Float Plane, Wine Country

Newspaper / Newspaper Over 600 Lines: Campaign

04138A

2004 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04108D

2004 Design Merit Award

Foote Cone & Belding Singapore / Singapore

Royal Selangor

Bowl, Candleholder, Kettle

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04109D

2004 Design Merit Award

IA Collaborative / Chicago

Brunswick Billiards

Chalk, Elephant, Cue

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04110D

2004 Design Merit Award

J. Walter Thompson / Hong Kong

4As

Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04111D

2004 Design Merit Award

Ogilvy & Mather/The Brand Integration Group / New York

Sprite

Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04112D

2004 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Hotel St. Pauli

Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

04113D

2004 Interactive Merit Award

Arnold Worldwide / Boston

Oral B

Brand Guide Line

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04201N

2004 Advertising Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Advertising / Collateral: Self-Promotion

04344A

2004 Advertising Merit Award

Bubba's Deli / Atlanta

Tibor Nemeth

Fishing

Collateral Advertising / Collateral: Self-Promotion

04345A

2004 Advertising Merit Award

Gabriel deGrood Bendt / minneapolis

Gabriel deGrood Bendt

Owners Manual

Collateral Advertising / Collateral: Self-Promotion

04346A

2004 Advertising Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Collateral Advertising / Collateral: Self-Promotion

04347A

2004 Advertising Merit Award

Host / Sydney

Host

A few kind words

Collateral Advertising / Collateral: Self-Promotion

04348A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

2004 Advertising Merit Award

lowe worldwide / Kuala Lumpur

Olympus

Tourist

Consumer Television / Consumer Television Under $50,000 Budget

04486A

2004 Advertising Merit Award

M&C Saatchi / Melbourne

Richmond Football Club

Swans

Consumer Television / Consumer Television Under $50,000 Budget

04487A

2004 Design Merit Award

Scholz & Friends / Berlin

extratapete GbR

quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

04135D

2004 Design Merit Award

HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU

GG

PERCENTAGE OF LIFE book

Collateral Design / Self-Promotion - Single Only

04054D

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