The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hype, Grass Stains, Rope Tricks, Human Cannonball Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist Agency: lowe worldwide / Kuala Lumpur Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans Agency: M&C Saatchi / Melbourne Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Creditopia! Agency: The Y&R Group/Wunderman / Dearborn Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses Agency: Scholz & Friends / Berlin Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Kicking It Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator Agency: TBWA\Toronto / Toronto Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen Agency: TBWA\Vancouver / Vancouver Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Never Ending Bottle of Bud Agency: Turnpike Films / Santa Monica Client: Anheuser Busch Category: Non-Broadcast / Non-Broadcast: Cinema
Feel Great Agency: Turnpike Films / Santa Monica Client: Kelloggs Category: Non-Broadcast / Non-Broadcast: Cinema
Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky Agency: Leo Burnett / McMahons Point Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Ma Cherie, My Petite Tempting Tigress, Hello My Lady Agency: Archrival / Lincoln Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze Agency: Saatchi & Saatchi / Toronto Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
No you can't Agency: herraiz soto & co / barcelona Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Dumped Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel Agency: Fitzgerald + Co. / Atlanta Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus' Agency: Marketforce / WEST PERTH Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Timberland E-Commerce Website Agency: Fallon / Minneapolis Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
PERCENTAGE OF LIFE book Agency: HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving Agency: 10AM Communications Pte. Ltd. / Singapore Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2 Agency: bransch inc. / new york Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber Agency: Cole & Weber/Red Cell / Seattle Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Hype, Grass Stains, Rope Tricks, Human Cannonball

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04189D

2004 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04190D

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

2004 Advertising Merit Award

lowe worldwide / Kuala Lumpur

Olympus

Tourist

Consumer Television / Consumer Television Under $50,000 Budget

04486A

2004 Advertising Merit Award

M&C Saatchi / Melbourne

Richmond Football Club

Swans

Consumer Television / Consumer Television Under $50,000 Budget

04487A

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Interactive Merit Award

The Y&R Group/Wunderman / Dearborn

Ford Credit

Creditopia!

Non-Profit Organizations / Non-Profit - CD-ROM

04267N

2004 Design Merit Award

Scholz & Friends / Berlin

extratapete GbR

quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

04135D

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Kicking It

Non-Broadcast / Non-Broadcast: Cinema

04490A

2004 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Stills

Non-Broadcast / Non-Broadcast: Cinema

04491A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Orange

Carrie Fisher

Non-Broadcast / Non-Broadcast: Cinema

04492A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Xelibri

Face of the Future

Non-Broadcast / Non-Broadcast: Cinema

04493A

2004 Advertising Merit Award

TBWA\Toronto / Toronto

AGF Financial services

Private Investigator

Non-Broadcast / Non-Broadcast: Cinema

04494A

2004 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver Film Festival

Businessmen

Non-Broadcast / Non-Broadcast: Cinema

04495A

2004 Advertising Merit Award

Turnpike Films / Santa Monica

Anheuser Busch

Never Ending Bottle of Bud

Non-Broadcast / Non-Broadcast: Cinema

04496A

2004 Advertising Merit Award

Turnpike Films / Santa Monica

Kelloggs

Feel Great

Non-Broadcast / Non-Broadcast: Cinema

04497A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

2004 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore

Maze, Spot the Difference, Joint the dots, Word Find

Collateral Advertising / Collateral: Self-Promotion

04305A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Wonderwoman, Batman, Hulk, Aquaman

Collateral Advertising / Collateral: Self-Promotion

04306A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP

Collateral Advertising / Collateral: Self-Promotion

04307A

2004 Advertising Merit Award

Leo Burnett / McMahons Point

Heineken

Lizzy, Sean, Herbert, Sky

Collateral Advertising / Collateral: Self-Promotion

04308A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management

Camera, Flashlight, Toy

Collateral Advertising / Collateral: Self-Promotion

04309A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Ocean, Mountain, Rain Forest, River

Collateral Advertising / Collateral: Self-Promotion

04310A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs, Rock, Tennis

Collateral Advertising / Collateral: Self-Promotion

04311A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Collateral Advertising / Collateral: Self-Promotion

04312A

2004 Advertising Merit Award

Archrival / Lincoln

Lincoln Community Playhouse

Ma Cherie, My Petite Tempting Tigress, Hello My Lady

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04395A

2004 Advertising Merit Award

Saatchi & Saatchi / Toronto

MADD

Bloody Mary, Zombie, Kamikaze

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

04396A

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

No you can't

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

04191N

2004 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for Men

Dumped

Consumer Radio / Consumer Radio: Single

04412A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Happy

Consumer Radio / Consumer Radio: Single

04413A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Next Day Carpet Installer

Consumer Radio / Consumer Radio: Single

04414A

2004 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Way Too Much Cologne Wearer

Consumer Radio / Consumer Radio: Single

04415A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Father

Consumer Radio / Consumer Radio: Single

04416A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Skiing

Consumer Radio / Consumer Radio: Single

04417A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Amusement Park

Consumer Radio / Consumer Radio: Single

04418A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Road Trip

Consumer Radio / Consumer Radio: Single

04419A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf

Consumer Radio / Consumer Radio: Single

04420A

2004 Advertising Merit Award

Fitzgerald + Co. / Atlanta

Durex

Weasel

Consumer Radio / Consumer Radio: Single

04421A

2004 Advertising Merit Award

Marketforce / WEST PERTH

Peters & Brownes Group

'Heart Plus'

Consumer Radio / Consumer Radio: Single

04422A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank - Homeloans

Gargle

Consumer Radio / Consumer Radio: Single

04423A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Machine

Consumer Radio / Consumer Radio: Single

04424A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout

Consumer Radio / Consumer Radio: Single

04425A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Marsianer - Message from Mars

Consumer Radio / Consumer Radio: Single

04427A

2004 Interactive Merit Award

Fallon / Minneapolis

Timberland

Timberland E-Commerce Website

E-Commerce / E-Commerce B2C - Web Sites

04204N

2004 Design Merit Award

HAKUHODO Inc. HAKUHODO DESIGN Inc. / MINATO-KU

GG

PERCENTAGE OF LIFE book

Collateral Design / Self-Promotion - Single Only

04054D

2004 Design Merit Award

10AM Communications Pte. Ltd. / Singapore

10AM Communications Pte Ltd

We're Moving

Collateral Design / Self-Promotion - Single Only

04123D

2004 Design Merit Award

bransch inc. / new york

bransch

bransch #2

Collateral Design / Self-Promotion - Single Only

04124D

2004 Design Merit Award

Cole & Weber/Red Cell / Seattle

Cole & Weber/Red Cell

Hello. We are Cole & Weber

Collateral Design / Self-Promotion - Single Only

04125D

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