The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower
Agency: Mullen / Winston-Salem
Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi'
Agency: Saatchi & Saatchi / Mumbai
Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site
Agency: Sarkissian|Mason / Phoenix
Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin
Agency: Wunderman Interactive / London
Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
adventure, kung fu, murder, musicals
Agency: ambience publicis india / mumbai
Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray
Agency: davidandgoliath / Los Angeles
Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench
Agency: McCann Erickson Singapore / Singapore
Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout
Agency: Publicis Mojo / Walsh Bay
Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
4RealDough
Agency: 4RealDough / New York
Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404
Agency: AgênciaClick / São Paulo
Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo
Agency: Arteaga Interactivo / San Juan
Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion
Agency: Eight x Ten / New York
Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website
Agency: magneticNorth / Manchester
Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine
Agency: OgivlyInteractive Worldwide / New York
Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04385A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04386A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Winston-Salem
Client:
Southeast Rural Community Assistance Project
Title:
Bathroomquote;Drinking Waterquote;Shower
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04387A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04388A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz
Title:
Car, Door, Bench
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04389A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04390A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Bharat Petroleum
Title:
'Truck', 'Van', 'Taxi'
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04391A
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Norman Disney Young
Title:
NDY 3D Technology
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04152N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Volkswagen Group Australia
Title:
Volkswagen Touareg CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04153N
Award:
2004 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client:
SHISEIDO
Title:
pn-world.tv
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04130N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
Nike Air Tumalo
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04133N
Award:
2004 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan
Title:
nike(play)
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04134N
Award:
2004 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike San Silvestre Vallecana 2003
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04135N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG 4D / New York
Client:
Volvo Cars
Title:
New S40
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04136N
Award:
2004 Interactive Merit Award
Agency:
FORT FRANKLIN / Boston
Client:
ESPN
Title:
NHL web site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04137N
Award:
2004 Interactive Merit Award
Agency:
Genex / Culver City
Client:
American Honda Motor Company/Acura Division
Title:
Acura 2004 TL Exterior Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04138N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 5 Series
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04139N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Artisan Entertainment/Lions Gate
Title:
The Punisher
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04140N
Award:
2004 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
HBO, New York, USA
Title:
The Wake
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04141N
Award:
2004 Interactive Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04143N
Award:
2004 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike RUNTO
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04144N
Award:
2004 Interactive Merit Award
Agency:
Nordpol / Hamburg
Client:
ASICS Europe GmbH
Title:
ASICS Marathon
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04145N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04146N
Award:
2004 Interactive Merit Award
Agency:
Sarkissian|Mason / Phoenix
Client:
Mazda North American Operations
Title:
X2 X-Men Promotional Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04147N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Website 7 Years Later
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04149N
Award:
2004 Interactive Merit Award
Agency:
Wunderman Interactive / London
Client:
Ford
Title:
Ford Streetka Evil Twin
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04150N
Award:
2004 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Saez Merino
Title:
Girl seeks bad boy
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04151N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy II Sitelet
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04199N
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure, kung fu, murder, musicals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04507A
Award:
2004 Advertising Merit Award
Agency:
davidandgoliath / Los Angeles
Client:
Mattel 100% Hot Wheels
Title:
Charger, GTO, Stingray
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04509A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
GNC
Title:
Coin, Bar, Weight, Wrench
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04510A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04511A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Paton Fertilizers
Title:
Pot - close up, Mushroom, Palm, Sprout
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04512A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Responsible Young Drivers
Title:
Crossing 1, Crossing 2, Crossing 3
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04513A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
DaimlerChrysler Smart
Title:
Battery Included, Pre-Shrunk, Tougher, Titanic
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04514A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04192A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Sonrisal
Title:
Mouth
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04295A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04485A
Award:
2004 Advertising Merit Award
Agency:
lowe worldwide / Kuala Lumpur
Client:
Olympus
Title:
Tourist
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04486A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Richmond Football Club
Title:
Swans
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04487A
Award:
2004 Interactive Merit Award
Agency:
4RealDough / New York
Client:
Brian McBrearty
Title:
4RealDough
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04221N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
AgênciaClick
Title:
404
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04222N
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Arteaga Interactivo
Title:
Arteaga Interactivo
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04223N
Award:
2004 Interactive Merit Award
Agency:
Eight x Ten / New York
Client:
Sean Kennedy Santos Fotographie
Title:
Web site promotion
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04224N
Award:
2004 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Home Page
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04225N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
magneticNorth
Title:
mN Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04226N
Award:
2004 Interactive Merit Award
Agency:
OgivlyInteractive Worldwide / New York
Client:
Ogilvy North America
Title:
Red Online Magazine
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04227N
