The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hay Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS Agency: Sandstrom Design / Portland Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine Agency: weigertpirouzwolf / Hamburg Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
Hype, Grass Stains, Rope Tricks, Human Cannonball Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Beach House Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think Agency: M&C Saatchi / London Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
El centro Agency: bl?k design / Mexico DF Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom- Agency: Freelancer / TOKYO Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey Agency: Grey Wba HK Limited / Hong Kong Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop Agency: J. Walter Thompson / Hong Kong Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
ADULTS Agency: Ogilvy & Mather Budapest / Budapest Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Global Crisis Counter Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas Agency: herraiz soto & co / barcelona Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Tongue Agency: Highwood Communications / Calgary Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003 Agency: Ogilvy & Mather / Culver City Client: Motorola Category: Environmental Design / Environmental Design: Signage
Thermo Virtual Lab Agency: Hill, Holliday, Connors, Cosmopulos / Boston Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email Agency: IQ television group / Atlanta Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport Agency: Scholz & Volkmer / Wiesbaden Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Twins, Singing, Mother X Girlfriend, Hot Sister Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains Agency: Berger Baader Hermes /digital / Munich Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power Agency: Digitas / Boston Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3 Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver Agency: iLeo / Chicago Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey Agency: MRM Partners / San Francisco Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture Agency: Neue Digitale / Frankfurt am Main Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves Agency: OgilvyOne worldwide / Beijing Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In Agency: Organic / Bloomfield Hills Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper Agency: Syrup / BMF / Chippendale Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass Agency: Zentropy Partners / London Client: Tourism Ireland Category: Banners / Banner - Campaign

2004 Design Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Hay

Collateral Design / Point-of-Purchase and In-Store: Single

04114D

2004 Design Merit Award

Philipp und Keuntje GmbH / Hamburg

Audi AG Ingolstadt

Audi Quattro Calendar

Collateral Design / Point-of-Purchase and In-Store: Single

04115D

2004 Design Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Design / Point-of-Purchase and In-Store: Single

04116D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Dr. J POS

Collateral Design / Point-of-Purchase and In-Store: Single

04117D

2004 Design Merit Award

weigertpirouzwolf / Hamburg

Endless Pain Tattoo&Piercing Studio

Any Tattoo You Can Imagine

Collateral Design / Point-of-Purchase and In-Store: Single

04118D

2004 Design Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Hype, Grass Stains, Rope Tricks, Human Cannonball

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04189D

2004 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

Grand Opening Newspaper Ad, Grand Opening Invitations, Site Guide

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

04190D

2004 Design Merit Award

Saatchi & Saatchi / Cape Town

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

04091D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan

Package Design / Product Packaging: Campaign

04092D

2004 Design Merit Award

Sandstrom Design / Portland

Gerber Blades

Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade

Package Design / Product Packaging: Campaign

04093D

2004 Design Merit Award

Turner Duckworth / San Francisco

Fox's Confectionery

Orange, Raisin, Minty, Toffee

Package Design / Product Packaging: Campaign

04094D

2004 Design Merit Award

Turner Duckworth / San Francisco

Liz Earle Cosmetics

Harmony, Bliss, Comfort

Package Design / Product Packaging: Campaign

04095D

2004 Advertising Merit Award

Amalgamated / New York

FUSE

Beach House

Integrated Branding Campaign / Integrated Branding

04515A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Crazyworld

Integrated Branding Campaign / Integrated Branding

04516A

2004 Advertising Merit Award

M&C Saatchi / London

BA

Closer than you think

Integrated Branding Campaign / Integrated Branding

04517A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Integrated Branding Campaign / Integrated Branding

04518A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Launch

Integrated Branding Campaign / Integrated Branding

04519A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

04520A

2004 Design Merit Award

bl?k design / Mexico DF

El centro

El centro

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04096D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04097D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Noah Woods

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04098D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Eddie Guy

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04099D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Greg Clarke

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04100D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Jason Holley

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04101D

2004 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Johnny Hannah

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04102D

2004 Design Merit Award

Freelancer / TOKYO

SAKAI SAKE BREWING CO,.Ltd

Japanese sake Gokyo-Cherry blossom-

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04103D

2004 Design Merit Award

Grey Wba HK Limited / Hong Kong

Grey Wba HK Limited

Poster for the Year of Monkey

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04104D

2004 Design Merit Award

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Dot Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04105D

2004 Design Merit Award

J. Walter Thompson / Hong Kong

4As

Nothing But Passion-Pope Lollipop

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04106D

2004 Design Merit Award

Ogilvy & Mather Budapest / Budapest

London Studio

ADULTS

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04107D

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter

Brand Gaming / Brand Gaming - Other Digital Media

04218N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Jarabe de palo

Jarabe de palo Christmas

Brand Gaming / Brand Gaming - Other Digital Media

04219N

2004 Design Merit Award

Highwood Communications / Calgary

Husky Energy

Tongue

Environmental Design / Environmental Design: Signage

04133D

2004 Design Merit Award

Ogilvy & Mather / Culver City

Motorola

CeBIT 2003

Environmental Design / Environmental Design: Signage

04134D

2004 Interactive Merit Award

Hill, Holliday, Connors, Cosmopulos / Boston

Thermo Electron

Thermo Virtual Lab

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04154N

2004 Interactive Merit Award

IQ television group / Atlanta

National Geographic

Showmail Email

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04155N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Fraport AG

Screensaver Fraport

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04156N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Promotional Advertising / Promotional Advertising - Other Digital Advertising

04157N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Twins, Singing, Mother X Girlfriend, Hot Sister

Banners / Banner - Campaign

04088N

2004 Interactive Merit Award

Berger Baader Hermes /digital / Munich

HypoVereinsbank

Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains

Banners / Banner - Campaign

04089N

2004 Interactive Merit Award

Digitas / Boston

American Express

Dive, Next Reward, Textures, Orbit, Power

Banners / Banner - Campaign

04090N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3

Banners / Banner - Campaign

04091N

2004 Interactive Merit Award

iLeo / Chicago

U.S. Army

Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver

Banners / Banner - Campaign

04092N

2004 Interactive Merit Award

MRM Partners / San Francisco

Microsoft

Baseball, Crew, Golf, Hockey

Banners / Banner - Campaign

04094N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

NITRO Snowboards

the finger, the tape, the picture

Banners / Banner - Campaign

04095N

2004 Interactive Merit Award

OgilvyOne worldwide / Beijing

China Mobile

Taichi, 10 famous morning exercises, Hip hop moves

Banners / Banner - Campaign

04096N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Sketch, Drag, Notebook

Banners / Banner - Campaign

04097N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Napster

Spotlight, Headphones, Plugged In

Banners / Banner - Campaign

04098N

2004 Interactive Merit Award

Syrup / BMF / Chippendale

Blackmores Limited

Pregnancy, Sneeze, Stress, Rabbits, Flopper

Banners / Banner - Campaign

04099N

2004 Interactive Merit Award

Zentropy Partners / London

Tourism Ireland

Waterfall, Lake, Reeds, Grass

Banners / Banner - Campaign

04101N

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