The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Gash, Scratch, Stain Agency: archer>malmo / Memphis Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine Agency: Downtown Partners DDB / Toronto Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV Agency: Wunderman / Irvine Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Extended Family, Lost and Found, Nielson Rating Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park Agency: DDB Canada (Vancouver) / Vancouver Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower Agency: Mullen / Winston-Salem Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band Agency: Ogilvy / Chicago Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi' Agency: Saatchi & Saatchi / Mumbai Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
NDY 3D Technology Agency: Tribal DDB / Ultimo Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM Agency: Tribal DDB / Ultimo Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
pn-world.tv Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku, Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play) Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003 Agency: DoubleYou / Barcelona Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40 Agency: Euro RSCG 4D / New York Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site Agency: FORT FRANKLIN / Boston Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom Agency: Genex / Culver City Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher Agency: Hi-ReS! / London Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake Agency: Hi-ReS! / London Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site Agency: Sarkissian|Mason / Phoenix Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later Agency: Scholz & Volkmer / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin Agency: Wunderman Interactive / London Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
adventure, kung fu, murder, musicals Agency: ambience publicis india / mumbai Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray Agency: davidandgoliath / Los Angeles Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench Agency: McCann Erickson Singapore / Singapore Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3 Agency: TBWA\Paris / Boulogne-Billancourt Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist Agency: lowe worldwide / Kuala Lumpur Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans Agency: M&C Saatchi / Melbourne Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
4RealDough Agency: 4RealDough / New York Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404 Agency: AgênciaClick / São Paulo Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo Agency: Arteaga Interactivo / San Juan Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion Agency: Eight x Ten / New York Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website Agency: magneticNorth / Manchester Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine Agency: OgivlyInteractive Worldwide / New York Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites

2004 Design Merit Award

archer>malmo / Memphis

Furniture Medic

Gash, Scratch, Stain

Direct Mail / Direct Mail: Campaign

04169D

2004 Design Merit Award

Downtown Partners DDB / Toronto

Donato Hair Salon

Lie, Toilet, Valentine

Direct Mail / Direct Mail: Campaign

04170D

2004 Design Merit Award

Wunderman / Irvine

Jaguar North America

Wave I, Wave II, Wave III, Wave IV

Direct Mail / Direct Mail: Campaign

04173D

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Peace Corps

Extended Family, Lost and Found, Nielson Rating

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04385A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

United Way of Lower Mainland

Bridge, Van, Park

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04386A

2004 Advertising Merit Award

Mullen / Winston-Salem

Southeast Rural Community Assistance Project

Bathroomquote;Drinking Waterquote;Shower

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04387A

2004 Advertising Merit Award

Ogilvy / Chicago

Steppenwolf Theater

Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04388A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz

Car, Door, Bench

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04389A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Emma

Chinese, Pakistani, Indian

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04390A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Bharat Petroleum

'Truck', 'Van', 'Taxi'

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

04391A

2004 Interactive Merit Award

Tribal DDB / Ultimo

Norman Disney Young

NDY 3D Technology

Promotional Advertising / Promotional Advertising - CD-ROM

04152N

2004 Interactive Merit Award

Tribal DDB / Ultimo

Volkswagen Group Australia

Volkswagen Touareg CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04153N

2004 Interactive Merit Award

Aoi Advertising Promotion Inc. / Shinagawa-ku,

SHISEIDO

pn-world.tv

Promotional Advertising / Promotional Advertising - Web Sites

04130N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

Nike Air Tumalo

Promotional Advertising / Promotional Advertising - Web Sites

04133N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

nike(play)

Promotional Advertising / Promotional Advertising - Web Sites

04134N

2004 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike San Silvestre Vallecana 2003

Promotional Advertising / Promotional Advertising - Web Sites

04135N

2004 Interactive Merit Award

Euro RSCG 4D / New York

Volvo Cars

New S40

Promotional Advertising / Promotional Advertising - Web Sites

04136N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

ESPN

NHL web site

Promotional Advertising / Promotional Advertising - Web Sites

04137N

2004 Interactive Merit Award

Genex / Culver City

American Honda Motor Company/Acura Division

Acura 2004 TL Exterior Showroom

Promotional Advertising / Promotional Advertising - Web Sites

04138N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 5 Series

Promotional Advertising / Promotional Advertising - Web Sites

04139N

2004 Interactive Merit Award

Hi-ReS! / London

Artisan Entertainment/Lions Gate

The Punisher

Promotional Advertising / Promotional Advertising - Web Sites

04140N

2004 Interactive Merit Award

Hi-ReS! / London

HBO, New York, USA

The Wake

Promotional Advertising / Promotional Advertising - Web Sites

04141N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

2004 Interactive Merit Award

Sarkissian|Mason / Phoenix

Mazda North American Operations

X2 X-Men Promotional Site

Promotional Advertising / Promotional Advertising - Web Sites

04147N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Mercedes-Benz

Website 7 Years Later

Promotional Advertising / Promotional Advertising - Web Sites

04149N

2004 Interactive Merit Award

Wunderman Interactive / London

Ford

Ford Streetka Evil Twin

Promotional Advertising / Promotional Advertising - Web Sites

04150N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Saez Merino

Girl seeks bad boy

Promotional Advertising / Promotional Advertising - Web Sites

04151N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy II Sitelet

Promotional Advertising / Promotional Advertising - Web Sites

04199N

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure, kung fu, murder, musicals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04507A

2004 Advertising Merit Award

davidandgoliath / Los Angeles

Mattel 100% Hot Wheels

Charger, GTO, Stingray

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04509A

2004 Advertising Merit Award

McCann Erickson Singapore / Singapore

GNC

Coin, Bar, Weight, Wrench

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04510A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04511A

2004 Advertising Merit Award

Publicis Mojo / Walsh Bay

Paton Fertilizers

Pot - close up, Mushroom, Palm, Sprout

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04512A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Responsible Young Drivers

Crossing 1, Crossing 2, Crossing 3

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04513A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

DaimlerChrysler Smart

Battery Included, Pre-Shrunk, Tougher, Titanic

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04514A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

2004 Advertising Merit Award

lowe worldwide / Kuala Lumpur

Olympus

Tourist

Consumer Television / Consumer Television Under $50,000 Budget

04486A

2004 Advertising Merit Award

M&C Saatchi / Melbourne

Richmond Football Club

Swans

Consumer Television / Consumer Television Under $50,000 Budget

04487A

2004 Interactive Merit Award

4RealDough / New York

Brian McBrearty

4RealDough

Self-Promotion / Self-Promotion - Web Sites

04221N

2004 Interactive Merit Award

AgênciaClick / São Paulo

AgênciaClick

404

Self-Promotion / Self-Promotion - Web Sites

04222N

2004 Interactive Merit Award

Arteaga Interactivo / San Juan

Arteaga Interactivo

Arteaga Interactivo

Self-Promotion / Self-Promotion - Web Sites

04223N

2004 Interactive Merit Award

Eight x Ten / New York

Sean Kennedy Santos Fotographie

Web site promotion

Self-Promotion / Self-Promotion - Web Sites

04224N

2004 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Home Page

Self-Promotion / Self-Promotion - Web Sites

04225N

2004 Interactive Merit Award

magneticNorth / Manchester

magneticNorth

mN Website

Self-Promotion / Self-Promotion - Web Sites

04226N

2004 Interactive Merit Award

OgivlyInteractive Worldwide / New York

Ogilvy North America

Red Online Magazine

Self-Promotion / Self-Promotion - Web Sites

04227N

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