The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cog Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
NEC ecotonoha project Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Gary Taxali Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Christian Northeast Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Playground Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Christmas Wish Agency: TBWA\Santiago Mangada Puno / Makati Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
Global Rich List Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Official FFM Site Agency: Grupo W / Saltillo Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Mexican Cities Agency: Grupo W / Saltillo Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist Agency: Hunt Adkins / Minneapolis Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Music, Subway, Bar code, Digital Watch Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign
boots, halloween, parade Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Virgins, Amish, Twins Agency: DDB Canada (Vancouver) / Vancouver Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Cog, Everyday, Sense Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
The Long Run, Laila, Stacy Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Gay. Straight, Musical Instruments, 3 Second rule Agency: Matthew Vescovo / MTV / New York Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Lost Paradise Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Get Real Video Agency: fairly painless advertising / holland Client: Herman Miller Inc. Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Distrito Films Agency: bl?k design / Mexico DF Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween Agency: Charles S. Anderson Design / Minneapolis Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
El Centro Agency: bl?k design / Mexico DF Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Business Cards Agency: Rethink / Vancouver Client: Jennifer Grais Interior Design Category: Brand and Corporate Identity / Corporate Identity
Window Flyer Agency: Colenso BBDO / Auckland Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Stickers Agency: Rethink / Vancouver Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Paedophile Door Drop Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Worms Agency: BBDO Bangkok / Bangkok Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Just Works (Cog Spoof) Agency: WCRS Limited / London Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
CCA-Call For Entry Agency: Leo Burnett Singapore / Singapore Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Happy Festive Season Calendar Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
Book of Splashes and Book of Frames Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Wood on Wood Agency: Happy Forsman & Bodenfors / Gotenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Mystery of Dalarö Agency: Fuel Europe / 1071 DB Amsterdam Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Napster Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign
Cops Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Book Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog

Consumer Television / Consumer Television Over :30 Single

04079A

2004 Interactive Gold Pencil

NEC Media Products / Ota-ku

NEC Corporation

NEC ecotonoha project

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04025N

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Design Gold Pencil

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04017D

2004 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

Gary Taxali

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04018D

2004 Design Bronze Pencil

Campbell Doyle Dye / London

Merrydown

Christian Northeast

Collateral Design / Promotional and Point-of-Purchase Posters: Single

04019D

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Advertising Gold Pencil

WONGDOODY / Seattle

M.A.V.I.A. (Mothers Against Violence In America)

Playground

Public Service/Political / Public Service/Political Radio: Single

04062A

2004 Advertising Bronze Pencil

TBWA\Santiago Mangada Puno / Makati

Philippine General Hospital

Christmas Wish

Public Service/Political / Public Service/Political Radio: Single

04064A

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Department of Roads, Fresh Flowers, Hamilton Parish

Public Service/Political / Public Service/Political Radio: Single

04065A

2004 Interactive Gold Pencil

POKE / London

CARE International UK

Global Rich List

Non-Profit Organizations / Non-Profit - Web Sites

04061N

2004 Interactive Silver Pencil

Grupo W / Saltillo

Flash for Mexico

Official FFM Site

Non-Profit Organizations / Non-Profit - Web Sites

04062N

2004 Interactive Bronze Pencil

Grupo W / Saltillo

Tourism of Mexico

Mexican Cities

Non-Profit Organizations / Non-Profit - Web Sites

04063N

2004 Interactive Bronze Pencil

Hunt Adkins / Minneapolis

American Cancer Society

Resist

Non-Profit Organizations / Non-Profit - Web Sites

04064N

2004 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley Office Equipment

Music, Subway, Bar code, Digital Watch

Trade / Trade Color Full Page or Spread: Campaign

04032A

2004 Advertising Silver Pencil

FALLON SINGAPORE PTE LTD / SINGAPORE

TIME Magazine

boots, halloween, parade

Trade / Trade Color Full Page or Spread: Campaign

04033A

2004 Advertising Bronze Pencil

DDB Canada (Vancouver) / Vancouver

BC Newspaper Group

Virgins, Amish, Twins

Trade / Trade Color Full Page or Spread: Campaign

04034A

2004 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Cog, Everyday, Sense

Consumer Television / Consumer Television Varying Lengths: Campaign

04094A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

The Long Run, Laila, Stacy

Consumer Television / Consumer Television Varying Lengths: Campaign

04095A

2004 Advertising Bronze Pencil

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Varying Lengths: Campaign

04096A

2004 Advertising Gold Pencil

Matthew Vescovo / MTV / New York

MTV

Gay. Straight, Musical Instruments, 3 Second rule

Consumer Television / Consumer Television :20 and Under: Campaign

04093A

2004 Design Gold Pencil

Lobo / São Paulo

Diesel

Lost Paradise

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04040D

2004 Design Silver Pencil

MTV Networks / New York

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04041D

2004 Design Bronze Pencil

fairly painless advertising / holland

Herman Miller Inc.

Get Real Video

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

04042D

2004 Design Gold Pencil

bl?k design / Mexico DF

Distrito Films

Distrito Films

Brand and Corporate Identity / Corporate Identity

04005D

2004 Design Gold Pencil

Charles S. Anderson Design / Minneapolis

Target Corp.

Target Halloween

Brand and Corporate Identity / Corporate Identity

04006D

2004 Design Silver Pencil

bl?k design / Mexico DF

El centro

El Centro

Brand and Corporate Identity / Corporate Identity

04007D

2004 Design Bronze Pencil

Rethink / Vancouver

Jennifer Grais Interior Design

Business Cards

Brand and Corporate Identity / Corporate Identity

04008D

2004 Advertising Gold Pencil

Colenso BBDO / Auckland

Environment Waikato

Window Flyer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04059A

2004 Advertising Silver Pencil

Rethink / Vancouver

World Wildlife Fund

Missing Stickers

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04060A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Paedophile Door Drop

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

04061A

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Advertising Silver Pencil

BBDO Bangkok / Bangkok

Uni President (Thailand) Co., Ltd.

Worms

Consumer Television / Consumer Television Over :30 Single

04080A

2004 Advertising Silver Pencil

TBWALondon / London

Sony PlayStation 2

Mountain

Consumer Television / Consumer Television Over :30 Single

04081A

2004 Advertising Bronze Pencil

WCRS Limited / London

118 118 The Number

Just Works (Cog Spoof)

Consumer Television / Consumer Television Over :30 Single

04082A

2004 Advertising Silver Pencil

Leo Burnett Singapore / Singapore

4As Limited

CCA-Call For Entry

Trade / Trade B/W Full Page or Spread: Single

04029A

2004 Design Gold Pencil

Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN

Pro- Helvetia ( Swiss Arts Council)

Happy Festive Season Calendar

Direct Mail / Direct Mail: Single

04036D

2004 Design Silver Pencil

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Book of Splashes and Book of Frames

Direct Mail / Direct Mail: Single

04037D

2004 Design Bronze Pencil

Happy Forsman & Bodenfors / Gotenburg

Arctic Paper

Wood on Wood

Direct Mail / Direct Mail: Single

04038D

2004 Interactive Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

04042N

2004 Interactive Silver Pencil

Fuel Europe / 1071 DB Amsterdam

Volvo Cars of Europe

The Mystery of Dalarö

Integrated Branding Campaign

04043N

2004 Interactive Bronze Pencil

Venables, Bell & Partners / San Francisco

Napster

Napster Launch

Integrated Branding Campaign

04044N

2004 Interactive Bronze Pencil

WONGDOODY / Seattle

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

04045N

2004 Advertising Gold Pencil

DDB London / London

Volkswagen

Cops

Newspaper / Newspaper Over 600 Lines: Single

04001A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky/LA / Venice

Borders

Book Wrapping Paper

Newspaper / Newspaper Over 600 Lines: Single

04002A

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