The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Brain Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rock Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Banner, Gondola, Wall Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Invites Agency: Campbell Doyle Dye / London Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Bars, Rings, Beam Agency: Foote Cone & Belding Singapore / Singapore Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bulldozer, Street Sweeper, Drome Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Kraft Foods (M) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods Agency: Wowza / Minneapolis Client: 3rd Lair Skatepark-Proshop Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet Agency: DDB New Zealand / Auckland Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant Agency: DDB Worldwide Pte LTd / Singapore Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench Agency: Leo Burnett Singapore / Singapore Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset Agency: Ogilvy South Africa / South Africa Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here' Agency: Saatchi & Saatchi / Mumbai Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
adventure movies Agency: ambience publicis india / mumbai Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet" Agency: BPN / Portland Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows Agency: Naga DDB Malaysia / Kuala Lumpur Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens Agency: McKinney + Silver / Raleigh Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters Agency: Ogilvy & Mather Advertising / Bangalore Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox Agency: TBWA\Singapore / Singapore Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot Agency: TBWA\Singapore / Singapore Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2004 Advertising Gold Pencil

Ogilvy & Mather / Singapore

The Economist

Brain

Collateral Advertising / Collateral Posters: Single

04041A

2004 Advertising Silver Pencil

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Collateral Advertising / Collateral Posters: Single

04042A

2004 Advertising Bronze Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Wall

Collateral Advertising / Collateral Posters: Single

04043A

2004 Advertising Silver Pencil

Ogilvy Brasil / São Paulo

Mattel

Streets

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04035A

2004 Advertising Bronze Pencil

TBWA\Shanghai / Shanghai

adidas China

Rock

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04036A

2004 Advertising Gold Pencil

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Collateral Advertising / Collateral Posters: Campaign

04044A

2004 Advertising Silver Pencil

Leo Burnett Company / Chicago

US Army-Special Forces

Banner, Gondola, Wall

Collateral Advertising / Collateral Posters: Campaign

04045A

2004 Advertising Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson

Collateral Advertising / Collateral Posters: Campaign

04046A

2004 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

04047A

2004 Advertising Bronze Pencil

Campbell Doyle Dye / London

Venville

Invites

Collateral Advertising / Collateral: Self-Promotion

04048A

2004 Advertising Silver Pencil

Foote Cone & Belding Singapore / Singapore

Terminal One

Bars, Rings, Beam

Collateral Advertising / Collateral: Self-Promotion

04037A

2004 Advertising Silver Pencil

Sil Ad (KL) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Pool, Field, Playground

Collateral Advertising / Collateral: Self-Promotion

04038A

2004 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Kraft Foods (M) Sdn Bhd

Bulldozer, Street Sweeper, Drome

Collateral Advertising / Collateral: Self-Promotion

04039A

2004 Advertising Bronze Pencil

Wowza / Minneapolis

3rd Lair Skatepark-Proshop

Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods

Collateral Advertising / Collateral: Self-Promotion

04040A

2004 Advertising Silver Pencil

Campbell Doyle Dye / London

Merrydown

bottle, Cards, Matches, Posters, Ads

Collateral Advertising / Collateral: Self-Promotion

04108A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Martin Johnson

Collateral Advertising / Collateral Posters: Single

04313A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu

Collateral Advertising / Collateral Posters: Single

04314A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Tana Umaga

Collateral Advertising / Collateral Posters: Single

04315A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Collateral Posters: Single

04316A

2004 Advertising Merit Award

DDB New Zealand / Auckland

Hasbro

Ballet

Collateral Advertising / Collateral Posters: Single

04319A

2004 Advertising Merit Award

DDB Worldwide Pte LTd / Singapore

3M 'Post It' Notes

Elephant

Collateral Advertising / Collateral Posters: Single

04320A

2004 Advertising Merit Award

Foote, Cone & Belding Sdn Bhd / Kuala Lumpur

S C Johnson

Mosquito Screen

Collateral Advertising / Collateral Posters: Single

04321A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Damn It's Big

Collateral Advertising / Collateral Posters: Single

04322A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Kiss Me

Collateral Advertising / Collateral Posters: Single

04323A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Wilbur

Collateral Advertising / Collateral Posters: Single

04324A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - Poster

Collateral Advertising / Collateral Posters: Single

04325A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

US Army-Special Forces

Banner

Collateral Advertising / Collateral Posters: Single

04326A

2004 Advertising Merit Award

Leo Burnett Singapore / Singapore

Philips Lightings

Bench

Collateral Advertising / Collateral Posters: Single

04327A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

Volkswagen South Africa - New Beetle

Sunset

Collateral Advertising / Collateral Posters: Single

04328A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Kuoni Travels

'Why are you here'

Collateral Advertising / Collateral Posters: Single

04329A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Collateral Advertising / Collateral Posters: Single

04330A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Bostik - Prestik

Corners

Collateral Advertising / Collateral Posters: Single

04331A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN The Magazine

What Color Do You Bleed

Collateral Advertising / Collateral Posters: Single

04332A

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure movies

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04286A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Campbell's

Shelf

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04287A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04288A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Aquaman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04289A

2004 Advertising Merit Award

BPN / Portland

Columbia Sportswear

Hunting Bouquet"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04290A

2004 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rapala

Food Chain

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04291A

2004 Advertising Merit Award

Naga DDB Malaysia / Kuala Lumpur

Malaysia Tourism Promotion Board

Windows

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04292A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - POP

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04293A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Segway

Aliens

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04294A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Bangalore

IBM

Jumbled Letters

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04296A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

My Dad read The Economist

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04297A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04298A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04299A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

BMW Asia

Toybox

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04300A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Pinedale Trading

Wet Spot

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04301A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Desert Rats

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04302A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04303A

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