The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kidnapped Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kamasutra Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Snakes Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lions Agency: Saatchi & Saatchi / bangkok Client: ! Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Designed to Move, Designed to Move, Designed to Move, Designed to Move Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cassete Recorder, Simon, Videogame Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breakfast, Water, Shower Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Lions, Snakes, Alligators Agency: Saatchi & Saatchi / bangkok Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lonely Tree Agency: age. comunicações / São Paulo Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Liz Transform Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Big Words Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Blah Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Quick Brown Fox Agency: BBDO GUERRERO ORTEGA / Makati Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
White Board Agency: BBDO Singapore Pte Ltd / Singapore Client: ICI Paints (Singapore) Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Make-Up Remover Agency: BBDO Singapore Pte Ltd / Singapore Client: Simple Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Play Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CHEATER" Agency: CONTRAPUNTO / Madrid Client: CHRYSLER JEEP Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shadows- clock Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Victory Lap Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Parallel Park Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CD Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Babyphone Agency: DDB / Brussels Client: VW Sharan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
New Beetle Cabriolet Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Gun Agency: DDB London / London Client: Nikon Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cops Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Elepump Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bucket Agency: Dentsu Young & Rubicam Ltd. / Bangkok Client: Yong Cement Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Marijuana Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
SARS Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baygon "Family Tree" Agency: Foote Cone & Belding Singapore / Singapore Client: SC Johnson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Woman with Sony MV Camcorder Agency: Generator / Auckland Client: Sony New Zealand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Mother Pucker Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Playa Agency: Leo Burnett Company / Chicago Client: Norelco D-Finer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Belly Agency: LOWE Bangkok / Bangkok Client: Coca Cola Thailand Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jail Agency: M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin Client: Slim Fast Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Brain Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tattoo Agency: Ogilvy South Africa / Johannesburg Client: Harley Davidson Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Toilet Tree Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Dog Agency: Saatch & Saatch Singapore / Singapore Client: EUT Marketing - Wonderbra Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Ungh Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Reflective Vest Agency: Saatchi & Saatchi Taiwan / Taipei Client: Ho Tai Motor Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Happy Easter! Agency: .start GmbH / Munich Client: Delicatessen Kaefer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2004 Advertising Gold Pencil

Jung von Matt AG / Hamburg

Axel Springer AG

Kidnapped

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04012A

2004 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Kamasutra

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04013A

2004 Advertising Gold Pencil

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04016A

2004 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04021A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Snakes

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04009A

2004 Advertising Bronze Pencil

Saatchi & Saatchi / bangkok

! Indosport (Thailand)

Lions

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04010A

2004 Advertising Gold Pencil

TBWA\Hong Kong (180\TBWA) / Hong Kong

adidas Australia

Designed to Move, Designed to Move, Designed to Move, Designed to Move

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04015A

2004 Advertising Silver Pencil

AlmapBBDO Comunicacoes Ltda / São Paulo

Fed Ex

Cassete Recorder, Simon, Videogame

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04017A

2004 Advertising Silver Pencil

Saatchi & Saatchi / Sydney

Olympus

Fly, Light Switch, Dandelion Seed

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04018A

2004 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Breakfast, Water, Shower

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04019A

2004 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04014A

2004 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04020A

2004 Advertising Silver Pencil

Saatchi & Saatchi / bangkok

Indothai Sport Ltd. Part

Lions, Snakes, Alligators

Consumer Magazine / Magazine Color Full Page or Spread: Single

04011A

2004 Advertising Merit Award

age. comunicações / São Paulo

Swahili

Lonely Tree

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04156A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

CMR - LIZ

Liz Transform

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04157A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Stadium

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04158A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04159A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Big Words

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04160A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Blah

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04161A

2004 Advertising Merit Award

BBDO GUERRERO ORTEGA / Makati

Summit Media/FHM Magazine

Quick Brown Fox

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04162A

2004 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

ICI Paints (Singapore) Pte Ltd

White Board

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04163A

2004 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Simple

Make-Up Remover

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04164A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW MINI

Play

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04165A

2004 Advertising Merit Award

CONTRAPUNTO / Madrid

CHRYSLER JEEP

CHEATER"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04166A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Shadows- clock

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04167A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Small Space- Victory Lap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04173A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Small Space- Parallel Park

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04174A

2004 Advertising Merit Award

Crispin Porter + Bogusky/LA / Venice

Borders

CD Wrapping Paper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04175A

2004 Advertising Merit Award

DDB / Brussels

VW Sharan

Babyphone

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04176A

2004 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

New Beetle Cabriolet

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04177A

2004 Advertising Merit Award

DDB London / London

Nikon

Gun

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04178A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Cops

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04179A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Elepump

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04180A

2004 Advertising Merit Award

Dentsu Young & Rubicam Ltd. / Bangkok

Yong Cement

Bucket

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04181A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

Marijuana

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04183A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

SARS

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04184A

2004 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

SC Johnson

Baygon "Family Tree"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04185A

2004 Advertising Merit Award

Generator / Auckland

Sony New Zealand

Woman with Sony MV Camcorder

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04186A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04187A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Mother Pucker

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04188A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Norelco D-Finer

Playa

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04189A

2004 Advertising Merit Award

LOWE Bangkok / Bangkok

Coca Cola Thailand

Belly

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04190A

2004 Advertising Merit Award

M.E.C.H. McCann-Erickson Communications House Berlin GmbH / Berlin

Slim Fast

Jail

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04191A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

Brain

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04193A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Harley Davidson

Tattoo

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04194A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Toilet Tree

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04195A

2004 Advertising Merit Award

Saatch & Saatch Singapore / Singapore

EUT Marketing - Wonderbra

Dog

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04196A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Ungh

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04197A

2004 Advertising Merit Award

Saatchi & Saatchi Taiwan / Taipei

Ho Tai Motor

Reflective Vest

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04198A

2004 Advertising Merit Award

.start GmbH / Munich

Delicatessen Kaefer

Happy Easter!

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

04199A

Follow Us