The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Happy Festive Season Calendar
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
Book of Splashes and Book of Frames
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO Singapore Pte Ltd / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing"
Agency: Scholz & Friends / Berlin
Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch
Agency: The Designory / Long Beach
Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less
Agency: R&R Partners / Las Vegas
Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Pro- Helvetia ( Swiss Arts Council)
Title:
Happy Festive Season Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04036D
Award:
2004 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Book of Splashes and Book of Frames
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04037D
Award:
2004 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04038D
Award:
2004 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04039D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D
Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D
Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D
Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D
Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D
Award:
2004 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist Zine
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04154D
Award:
2004 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss SA
Title:
Levi's? Christmas Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04156D
Award:
2004 Design Merit Award
Agency:
Like A River / Manchester
Client:
Crossley Lomas Chartered Accountants
Title:
The Bar Bill
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04157D
Award:
2004 Design Merit Award
Agency:
Lowe / New York
Client:
The Art Directors Club
Title:
Recycling/Starting Over
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04158D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
ANZ Bank
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04159D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Singapore
Client:
M&C Saatchi Singapore
Title:
Christmas Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04160D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04161D
Award:
2004 Design Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Guinness Anchor Marketing Sdn Bhd
Title:
Guinness Lion Dance Manual
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04162D
Award:
2004 Design Merit Award
Agency:
Platt Hollow Road / Virginia Beach
Client:
Glen McClure Photography
Title:
Glen McClure Photography Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04163D
Award:
2004 Design Merit Award
Agency:
@radical.media / New York
Client:
@radical.media
Title:
Good Deeds Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04164D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Blueprint
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04165D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
German Initiative To Ban Landmines
Title:
Trousers-Mailing"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04166D
Award:
2004 Design Merit Award
Agency:
The Designory / Long Beach
Client:
Nissan North America
Title:
Nissan Quest Prelaunch
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04167D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
XJ Leaper Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04168D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Gift Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04171D
Award:
2004 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Utah Advertising Federation
Title:
Do More With Less
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04172D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D