The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
adventure, kung fu, murder, musicals Agency: ambience publicis india / mumbai Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray Agency: davidandgoliath / Los Angeles Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench Agency: McCann Erickson Singapore / Singapore Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3 Agency: TBWA\Paris / Boulogne-Billancourt Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Skinny Girl Agency: BBDO SIngapore Pte Ltd / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym Agency: M&C Saatchi / Singapore Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan Agency: RMG David / New Delhi Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace" Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure, kung fu, murder, musicals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04507A

2004 Advertising Merit Award

davidandgoliath / Los Angeles

Mattel 100% Hot Wheels

Charger, GTO, Stingray

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04509A

2004 Advertising Merit Award

McCann Erickson Singapore / Singapore

GNC

Coin, Bar, Weight, Wrench

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04510A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04511A

2004 Advertising Merit Award

Publicis Mojo / Walsh Bay

Paton Fertilizers

Pot - close up, Mushroom, Palm, Sprout

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04512A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Responsible Young Drivers

Crossing 1, Crossing 2, Crossing 3

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04513A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

DaimlerChrysler Smart

Battery Included, Pre-Shrunk, Tougher, Titanic

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04514A

2004 Advertising Merit Award

BBDO SIngapore Pte Ltd / Singapore

Pepsi-Cola International Asia Pacific

Skinny Girl

Exceptional Innovation in Marketing / Innovative Marketing: Single

04498A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Dance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04499A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greeting Cards

Exceptional Innovation in Marketing / Innovative Marketing: Single

04500A

2004 Advertising Merit Award

M&C Saatchi / Singapore

Baker's Inn

Gym

Exceptional Innovation in Marketing / Innovative Marketing: Single

04501A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

Don't Be One

Exceptional Innovation in Marketing / Innovative Marketing: Single

04502A

2004 Advertising Merit Award

RMG David / New Delhi

Windshield Experts

Pakistan

Exceptional Innovation in Marketing / Innovative Marketing: Single

04503A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ProSieben Television GmbH

Without a Trace"

Exceptional Innovation in Marketing / Innovative Marketing: Single

04504A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Johannesburg Zoo

Feed the Animals

Exceptional Innovation in Marketing / Innovative Marketing: Single

04505A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Kevin's Kustom Tatoos

Stamp

Exceptional Innovation in Marketing / Innovative Marketing: Single

04506A

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