The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
adventure, kung fu, murder, musicals
Agency: ambience publicis india / mumbai
Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray
Agency: davidandgoliath / Los Angeles
Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench
Agency: McCann Erickson Singapore / Singapore
Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout
Agency: Publicis Mojo / Walsh Bay
Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04103A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04105A
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure, kung fu, murder, musicals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04507A
Award:
2004 Advertising Merit Award
Agency:
davidandgoliath / Los Angeles
Client:
Mattel 100% Hot Wheels
Title:
Charger, GTO, Stingray
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04509A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
GNC
Title:
Coin, Bar, Weight, Wrench
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04510A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04511A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Paton Fertilizers
Title:
Pot - close up, Mushroom, Palm, Sprout
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04512A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Responsible Young Drivers
Title:
Crossing 1, Crossing 2, Crossing 3
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04513A