The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dance, Coffee, Reptile Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Vertical Football Agency: TBWA\JAPAN / Tokyo Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Missile Car " Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS Agency: Taxi Advertising & Design / Toronto Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
adventure, kung fu, murder, musicals Agency: ambience publicis india / mumbai Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray Agency: davidandgoliath / Los Angeles Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench Agency: McCann Erickson Singapore / Singapore Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3 Agency: TBWA\Paris / Boulogne-Billancourt Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Skinny Girl Agency: BBDO SIngapore Pte Ltd / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym Agency: M&C Saatchi / Singapore Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan Agency: RMG David / New Delhi Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace" Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04103A

2004 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Self Portraits, Art Exhibition, Print, London Outdoor

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04104A

2004 Advertising Bronze Pencil

Colenso BBDO / Auckland

Monaco

Dance, Coffee, Reptile

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04105A

2004 Advertising Gold Pencil

TBWA\JAPAN / Tokyo

Adidas

Vertical Football

Exceptional Innovation in Marketing / Innovative Marketing: Single

04099A

2004 Advertising Silver Pencil

J. Walter Thompson Sdn Bhd / Kuala Lumpur

Channel 9. Ch-9 Media Sdn Bhd ( TV Station )

Missile Car "

Exceptional Innovation in Marketing / Innovative Marketing: Single

04100A

2004 Advertising Silver Pencil

Taxi Advertising & Design / Toronto

MINI CANADA

PYLONS

Exceptional Innovation in Marketing / Innovative Marketing: Single

04101A

2004 Advertising Bronze Pencil

The Dukes of Urbino.Com / Global

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04102A

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure, kung fu, murder, musicals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04507A

2004 Advertising Merit Award

davidandgoliath / Los Angeles

Mattel 100% Hot Wheels

Charger, GTO, Stingray

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04509A

2004 Advertising Merit Award

McCann Erickson Singapore / Singapore

GNC

Coin, Bar, Weight, Wrench

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04510A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04511A

2004 Advertising Merit Award

Publicis Mojo / Walsh Bay

Paton Fertilizers

Pot - close up, Mushroom, Palm, Sprout

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04512A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Responsible Young Drivers

Crossing 1, Crossing 2, Crossing 3

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04513A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

DaimlerChrysler Smart

Battery Included, Pre-Shrunk, Tougher, Titanic

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04514A

2004 Advertising Merit Award

BBDO SIngapore Pte Ltd / Singapore

Pepsi-Cola International Asia Pacific

Skinny Girl

Exceptional Innovation in Marketing / Innovative Marketing: Single

04498A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Dance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04499A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greeting Cards

Exceptional Innovation in Marketing / Innovative Marketing: Single

04500A

2004 Advertising Merit Award

M&C Saatchi / Singapore

Baker's Inn

Gym

Exceptional Innovation in Marketing / Innovative Marketing: Single

04501A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

Don't Be One

Exceptional Innovation in Marketing / Innovative Marketing: Single

04502A

2004 Advertising Merit Award

RMG David / New Delhi

Windshield Experts

Pakistan

Exceptional Innovation in Marketing / Innovative Marketing: Single

04503A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ProSieben Television GmbH

Without a Trace"

Exceptional Innovation in Marketing / Innovative Marketing: Single

04504A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Johannesburg Zoo

Feed the Animals

Exceptional Innovation in Marketing / Innovative Marketing: Single

04505A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Kevin's Kustom Tatoos

Stamp

Exceptional Innovation in Marketing / Innovative Marketing: Single

04506A

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