The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

1200 Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Bud Light Institute Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
The Mystery of Dalarö Agency: Fuel Europe / 1071 DB Amsterdam Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Napster Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign
Beach House Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think Agency: M&C Saatchi / London Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Dr Pepper Raging Low Produc Launch Agency: Click Here / Dallas Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping Agency: Fallon / Minneapolis Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome Agency: McKinney + Silver / Raleigh Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003 Agency: OgilvyOne worldwide / London Client: IBM Category: Integrated Branding Campaign
Prodigy Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
Thirst campaign Agency: OgilvyInteractive worldwide / New York Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign Agency: OgilvyOne worldwide / Singapore Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign Agency: Periscope / Minneapolis Client: MasterCraft Category: Integrated Branding Campaign
Hype Agency: Publicis / London Client: Hewlett Packard Category: Integrated Branding Campaign
Wonder Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding Campaign
Palmer Jarvis DDB Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Integrated Branding Campaign

2004 Advertising Gold Pencil

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

1200

Integrated Branding Campaign / Integrated Branding

04107A

2004 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Bud Light Institute

Integrated Branding Campaign / Integrated Branding

04109A

2004 Interactive Gold Pencil

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

04042N

2004 Interactive Silver Pencil

Fuel Europe / 1071 DB Amsterdam

Volvo Cars of Europe

The Mystery of Dalarö

Integrated Branding Campaign

04043N

2004 Interactive Bronze Pencil

Venables, Bell & Partners / San Francisco

Napster

Napster Launch

Integrated Branding Campaign

04044N

2004 Interactive Bronze Pencil

WONGDOODY / Seattle

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

04045N

2004 Advertising Merit Award

Amalgamated / New York

FUSE

Beach House

Integrated Branding Campaign / Integrated Branding

04515A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Crazyworld

Integrated Branding Campaign / Integrated Branding

04516A

2004 Advertising Merit Award

M&C Saatchi / London

BA

Closer than you think

Integrated Branding Campaign / Integrated Branding

04517A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Integrated Branding Campaign / Integrated Branding

04518A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Launch

Integrated Branding Campaign / Integrated Branding

04519A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

04520A

2004 Interactive Merit Award

Click Here / Dallas

Dr Pepper Raging Cow

Dr Pepper Raging Low Produc Launch

Integrated Branding Campaign

04249N

2004 Interactive Merit Award

Fallon / Minneapolis

The Islands of the Bahamas Ministry of Tourism

Island Hopping

Integrated Branding Campaign

04250N

2004 Interactive Merit Award

McKinney + Silver / Raleigh

Travelocity

Where's My Gnome

Integrated Branding Campaign

04251N

2004 Interactive Merit Award

Ogilvy & Mather / London

Ford Sportka

Evil Twin Campaign

Integrated Branding Campaign

04252N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003

Integrated Branding Campaign

04253N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy

Integrated Branding Campaign

04254N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

Sprite

Thirst campaign

Integrated Branding Campaign

04255N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

The Economist

Viral Brand Campaign

Integrated Branding Campaign

04256N

2004 Interactive Merit Award

Periscope / Minneapolis

MasterCraft

2003 MasterCraft Campaign

Integrated Branding Campaign

04257N

2004 Interactive Merit Award

Publicis / London

Hewlett Packard

Hype

Integrated Branding Campaign

04258N

2004 Interactive Merit Award

TBWA\Chiat\Day / New York

Absolut

Wonder

Integrated Branding Campaign

04259N

2004 Interactive Merit Award

Tribal DDB / Vancouver

Palmer Jarvis DDB

Palmer Jarvis DDB

Integrated Branding Campaign

04260N

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