The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist Category: Outdoor / Outdoor: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Street Bus, Caravan, Limousine
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Outdoor / Outdoor: Campaign
Mouth
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Outdoor / Outdoor: Single
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Hands
Agency: Grey Worldwide / Auckland
Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter!
Agency: .start GmbH / Munich
Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Brand, Burn, Shock, Stab
Agency: Leo Burnett Company / Chicago
Client: Altoids Strips Category: Outdoor / Outdoor: Campaign
Navy, Monkey, Rocket, Floods, Africa
Agency: M&C Saatchi / Sydney
Client: Il Vizio Category: Outdoor / Outdoor: Campaign
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Outdoor / Outdoor: Campaign
Purple, Yellow, Pink
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Outdoor / Outdoor: Campaign
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Outdoor / Outdoor: Single
Annual ID:
04022A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Annual ID:
04023A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
The Economist
Title:
Brainy
Category:
Outdoor / Outdoor: Single
Annual ID:
04024A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Annual ID:
04025A
Award:
2004 Advertising Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04026A
Award:
2004 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04027A
Award:
2004 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04028A
Award:
2004 Advertising Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
Street Bus, Caravan, Limousine
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04106A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Mouth
Category:
Outdoor / Outdoor: Single
Annual ID:
04235A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Annual ID:
04236A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Outdoor / Outdoor: Single
Annual ID:
04237A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Outdoor / Outdoor: Single
Annual ID:
04238A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Outdoor / Outdoor: Single
Annual ID:
04239A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Hook
Category:
Outdoor / Outdoor: Single
Annual ID:
04240A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Saucer
Category:
Outdoor / Outdoor: Single
Annual ID:
04241A
Award:
2004 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
New Beetle Cabriolet
Category:
Outdoor / Outdoor: Single
Annual ID:
04242A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Outdoor / Outdoor: Single
Annual ID:
04243A
Award:
2004 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
INL New Zealand Fishing News
Title:
Hands
Category:
Outdoor / Outdoor: Single
Annual ID:
04244A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids
Title:
Goat
Category:
Outdoor / Outdoor: Single
Annual ID:
04245A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Outdoor / Outdoor: Single
Annual ID:
04246A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
Brain
Category:
Outdoor / Outdoor: Single
Annual ID:
04247A
Award:
2004 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Delicatessen Kaefer
Title:
Happy Easter!
Category:
Outdoor / Outdoor: Single
Annual ID:
04248A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Purple
Category:
Outdoor / Outdoor: Single
Annual ID:
04249A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Outdoor / Outdoor: Single
Annual ID:
04250A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Green
Category:
Outdoor / Outdoor: Single
Annual ID:
04251A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink
Category:
Outdoor / Outdoor: Single
Annual ID:
04252A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04253A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Ring, Pod, Hook, Kryptonite, Saucer
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04254A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04255A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Lennon, Richards, Kurt Cobain
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04256A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Strips
Title:
Brand, Burn, Shock, Stab
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04257A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Il Vizio
Title:
Navy, Monkey, Rocket, Floods, Africa
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04258A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04259A