The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single

NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single


Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single


Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign


V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue


The Islands Of The Bahamas
Agency: Duffy / Minneapolis
Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark


Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign


Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single


Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign


Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign


Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner


1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single


Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign


i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO Category: Self-Promotion / Self-Promotion - Web Sites


Paper Bag-1, Paper Bag-2, Paper Bag-3
Agency: TUGBOAT / Minato-ku
Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign


Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Agency: Wieden+Kennedy / Minato-ku
Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign


5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


Career Maker
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single


Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single


All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign


Cops
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single


QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure


Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign


Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity


Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity


Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro Category: Publication Design / Trade Magazine Full Issue


I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites


Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites


banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners / Banner - Campaign


car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners / Banner - Campaign


London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


A Little Grace
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only


Minneapolis College of Art and Design Admissions Catalog
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only


Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging


G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging


Music, Subway, Bar code, Digital Watch
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley Office Equipment Category: Trade / Trade Color Full Page or Spread: Campaign


Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites


Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single


Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity


NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding


Award:
2004 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A

Award:
2004 Interactive Best of Show Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N

Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A

Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04065A

Award:
2004 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Lost Paradise
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04040D

Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04089A

Award:
2004 Design Gold Pencil
Agency:
MARC ATLAN DESIGN, INC. / VENICE
Client:
BIG MAGAZINE, INC.
Title:
V.I.P. / SPECIAL L.A. ISSUE
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04031D

Award:
2004 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
The Bahamas Ministry of Tourism
Title:
The Islands Of The Bahamas
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04009D

Award:
2004 Advertising Gold Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04044A

Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A

Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04004A

Award:
2004 Advertising Gold Pencil
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04093A

Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Annual ID:
04011N

Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Annual ID:
04052N

Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A

Award:
2004 Advertising Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04026A

Award:
2004 Interactive Gold Pencil
Agency:
IAAH / New Orleans
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04054N

Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
BALS CORPORATION
Title:
Paper Bag-1, Paper Bag-2, Paper Bag-3
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04013D

Award:
2004 Design Gold Pencil
Agency:
Wieden+Kennedy / Minato-ku
Client:
W+K Tokyo Lab
Title:
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04014D

Award:
2004 Design Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Der kleine Nazareno (Organisation supporting Brazilian street kids)
Title:
5,- Euro, 10,- Euro, 100,- Euro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04020D

Award:
2004 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04086A

Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A

Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D

Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04070A

Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04001A

Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D

Award:
2004 Design Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04026D

Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D

Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D

Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Afro
Title:
Afro Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04033D

Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N

Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N

Award:
2004 Interactive Gold Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Annual ID:
04005N

Award:
2004 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Annual ID:
04006N

Award:
2004 Design Gold Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04030D

Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Window Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04059A

Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N

Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N

Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Grace Annabella Anderson
Title:
A Little Grace
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04027D

Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Minneapolis College of Art and Design
Title:
Minneapolis College of Art and Design Admissions Catalog
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04028D

Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Hong Kong (180\TBWA) / Hong Kong
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04015A

Award:
2004 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Annual ID:
04010D

Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Annual ID:
04011D

Award:
2004 Advertising Gold Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley Office Equipment
Title:
Music, Subway, Bar code, Digital Watch
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04032A

Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N

Award:
2004 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04041A

Award:
2004 Design Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04043D

Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N

Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N
