The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Career Maker
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Just Works (Cog Spoof)
Agency: WCRS Limited / London
Client: 118 118 The Number Category: Consumer Television / Consumer Television Over :30 Single
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA
Agency: D-TRY INC. / TOKYO
Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru
Agency: GSD&M / Austin
Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves
Agency: GSD&M / Austin
Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive
Agency: publicis / new york
Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People
Agency: RPA / Santa Monica
Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul"
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Hip-Hop
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes"
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04086A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04089A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04094A
Award:
2004 Advertising Gold Pencil
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04093A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / Bangkok
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04080A
Award:
2004 Advertising Silver Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04081A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04090A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04091A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04088A
Award:
2004 Advertising Bronze Pencil
Agency:
WCRS Limited / London
Client:
118 118 The Number
Title:
Just Works (Cog Spoof)
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04082A
Award:
2004 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04092A
Award:
2004 Advertising Bronze Pencil
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04096A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Stacy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04451A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04452A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04453A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
MBA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04454A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Jenkins
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04455A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Pronunciation
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04456A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Barrel Miss
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04457A
Award:
2004 Advertising Merit Award
Agency:
D-TRY INC. / TOKYO
Client:
UFJ Tsubasa Securities
Title:
THE SPY NINJA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04458A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
CBS Sports
Title:
Drive Thru
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04460A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
SBC
Title:
Sleepy Groves
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04461A
Award:
2004 Advertising Merit Award
Agency:
publicis / new york
Client:
BMW
Title:
summer drive
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04462A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Flamz
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04463A
Award:
2004 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Company
Title:
Cars/People
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04464A
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Paul"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04465A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Hip-Hop
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04466A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Bomb
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04467A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Consequences
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04468A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04469A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Diane Holmes"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04470A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04471A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04472A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Roof
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04473A
Award:
2004 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Exploding Guys
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04474A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
