The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Keep your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
adventure, kung fu, murder, musicals
Agency: ambience publicis india / mumbai
Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray
Agency: davidandgoliath / Los Angeles
Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench
Agency: McCann Erickson Singapore / Singapore
Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout
Agency: Publicis Mojo / Walsh Bay
Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04103A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04099A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04105A
Award:
2004 Advertising Bronze Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04102A
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure, kung fu, murder, musicals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04507A
Award:
2004 Advertising Merit Award
Agency:
davidandgoliath / Los Angeles
Client:
Mattel 100% Hot Wheels
Title:
Charger, GTO, Stingray
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04509A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
GNC
Title:
Coin, Bar, Weight, Wrench
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04510A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04511A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Paton Fertilizers
Title:
Pot - close up, Mushroom, Palm, Sprout
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04512A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Responsible Young Drivers
Title:
Crossing 1, Crossing 2, Crossing 3
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04513A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
DaimlerChrysler Smart
Title:
Battery Included, Pre-Shrunk, Tougher, Titanic
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04514A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04498A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04499A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04500A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Singapore
Client:
Baker's Inn
Title:
Gym
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04501A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04502A
Award:
2004 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
Windshield Experts
Title:
Pakistan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04503A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ProSieben Television GmbH
Title:
Without a Trace"
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04504A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04505A