The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
The Islands Of The Bahamas
Agency: Duffy / Minneapolis
Client: The Bahamas Ministry of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners / Banner - Campaign
car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners / Banner - Campaign
i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO Category: Self-Promotion / Self-Promotion - Web Sites
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Happy Festive Season Calendar
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single
Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Career Maker
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC. Category: Publication Design / Consumer Magazine Full Issue
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids) Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro Category: Publication Design / Trade Magazine Full Issue
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Interactive Best of Show Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Annual ID:
04011N
Award:
2004 Advertising Gold Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04044A
Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N
Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N
Award:
2004 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
The Bahamas Ministry of Tourism
Title:
The Islands Of The Bahamas
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04009D
Award:
2004 Design Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04017D
Award:
2004 Interactive Gold Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Annual ID:
04005N
Award:
2004 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Annual ID:
04006N
Award:
2004 Interactive Gold Pencil
Agency:
IAAH / New Orleans
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04054N
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A
Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D
Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Pro- Helvetia ( Swiss Arts Council)
Title:
Happy Festive Season Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04036D
Award:
2004 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Lost Paradise
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04040D
Award:
2004 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04086A
Award:
2004 Advertising Gold Pencil
Agency:
BBDO Campaign GmbH / Duesseldorf
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04072A
Award:
2004 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04073A
Award:
2004 Design Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04043D
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Window Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04059A
Award:
2004 Design Gold Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04030D
Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N
Award:
2004 Design Gold Pencil
Agency:
MARC ATLAN DESIGN, INC. / VENICE
Client:
BIG MAGAZINE, INC.
Title:
V.I.P. / SPECIAL L.A. ISSUE
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04031D
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A
Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N
Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04107A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Hong Kong (180\TBWA) / Hong Kong
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04015A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04016A
Award:
2004 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04021A
Award:
2004 Advertising Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04026A
Award:
2004 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Annual ID:
04010D
Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Annual ID:
04011D
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04089A
Award:
2004 Design Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Der kleine Nazareno (Organisation supporting Brazilian street kids)
Title:
5,- Euro, 10,- Euro, 100,- Euro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04020D
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04094A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04070A
Award:
2004 Design Gold Pencil
Agency:
Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client:
Afro
Title:
Afro Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04033D
Award:
2004 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04041A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Outdoor / Outdoor: Single
Annual ID:
04022A
Award:
2004 Interactive Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Annual ID:
04042N
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04103A
Award:
2004 Interactive Gold Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04026N
Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04099A
Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A
