The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box
Agency: Ogilvy & Mather / Santiago
Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign
Agency: publicismojo auckland / Auckland
Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Saturn
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Red Campaign
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com
Agency: Hungry Man / New York
Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life
Agency: Radical Media / New York
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05311A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Keep Reading
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05312A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before Hollywood does
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05313A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Santiago
Client:
National Corporation Against Child Abuse
Title:
Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05314A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Blood Service
Title:
Volunteers Needed Campaign
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05315A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05316A
Award:
2005 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Waterboy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05045T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05046T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05047T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
Belief
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05048T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Picture Book
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05049T
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Argentina / Buenos Aires
Client:
Aerolineas Argentinas
Title:
Little box
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05050T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Bat Mitzvah
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05052T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05053T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
TimeWarner/TBS
Title:
Wings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05054T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Plastic Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05055T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Athletes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05056T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Golfers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05057T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05058T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05060T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05116T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05061T
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
05169A
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05077T
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05078T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05079T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05080T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05081T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Vet/Nursery/Nail Salon
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05082T
Award:
2005 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
CNN.com
Title:
CNN.com
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05083T
Award:
2005 Advertising Merit Award
Agency:
Radical Media / New York
Client:
Miller High Life
Title:
The High Life
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05084T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Home Loans Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05085T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Retail Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05086T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Sillouhettes
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05087T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Ratchet & Clank
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05088T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
Fox Sports Net
Title:
Follow
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05089T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
