The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH Category: Trade / Trade Color Full Page or Spread: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Trade / Trade Color Full Page or Spread: Campaign
Tripods
Agency: Saatchi & Saatchi / London
Client: Manfrotto Category: Trade / Trade Color Full Page or Spread: Campaign
Awesome
Agency: Wexley School for Girls / Seattle
Client: Modern Digital Category: Trade / Trade Color Full Page or Spread: Campaign
Reference
Agency: Crispin Porter + Bogusky / Miami
Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille
Agency: Duval Guillaume Brussels / Brussels
Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out
Agency: Germ / Santa Monica
Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Give a little
Agency: Bleu Blanc Rouge / Montreal
Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord
Agency: DeVito/Verdi / New York
Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single