The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cans Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards" Agency: Foote Cone & Belding Singapore / Singapore Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town" Agency: GREY COPENHAGEN / Copenhagen K Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets Agency: TBWA Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs Agency: TBWAHuntLascaris / Sandton Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Blowers Agency: Client: STHIL Category: Trade / Trade Color Full Page or Spread: Campaign
Cut Your Brush Agency: Client: STIHL Category: Trade / Trade Color Full Page or Spread: Campaign
"The Animal?s-eye-campaign" Agency: Scholz & Friends / Berlin Client: Konica Minolta Photo Imaging Europe GmbH Category: Trade / Trade Color Full Page or Spread: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Trade / Trade Color Full Page or Spread: Campaign
Tripods Agency: Saatchi & Saatchi / London Client: Manfrotto Category: Trade / Trade Color Full Page or Spread: Campaign
Awesome Agency: Wexley School for Girls / Seattle Client: Modern Digital Category: Trade / Trade Color Full Page or Spread: Campaign
Reference Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille Agency: Duval Guillaume Brussels / Brussels Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out Agency: Germ / Santa Monica Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Complaints Agency: TAXI / Toronto Client: TAXI Category: Non-Broadcast / Non-Broadcast: Cinema
Touche Agency: DDB Germany / Berlin Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Einstein Agency: Abbott Mead Vickers BBDO / London Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub Agency: BBDO / Singapore Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World Agency: DDB Canada, Toronto / Toronto Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech Agency: J. Walter Thompson / São Paulo Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole Agency: Leo Burnett India / Mumbai Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom Agency: Lowe Bull / Bryanston Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants Agency: Publicis Conseil / Paris Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind" Agency: Young & Rubicam / Kuala Lumpur Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Give a little Agency: Bleu Blanc Rouge / Montreal Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord Agency: DeVito/Verdi / New York Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Cans

Newspaper / Newspaper Over 600 Lines: Campaign

05066A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since

Newspaper / Newspaper Over 600 Lines: Campaign

05067A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Newspaper / Newspaper Over 600 Lines: Campaign

05068A

2005 Advertising Merit Award

DDB London / London

The Guardian

The Guardian

Newspaper / Newspaper Over 600 Lines: Campaign

05069A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Samsung

Samsung TV "Sword, Haunted House, Cards"

Newspaper / Newspaper Over 600 Lines: Campaign

05070A

2005 Advertising Merit Award

GREY COPENHAGEN / Copenhagen K

Metro

"Rush through town"

Newspaper / Newspaper Over 600 Lines: Campaign

05071A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Black Jack"/"Tommy"/"Sugar"

Newspaper / Newspaper Over 600 Lines: Campaign

05072A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Pentel

Kennedy, Pyramids, Roswell & Moon

Newspaper / Newspaper Over 600 Lines: Campaign

05073A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05074A

2005 Advertising Merit Award

TBWA Singapore / Singapore

Sphere

As real as it gets

Newspaper / Newspaper Over 600 Lines: Campaign

05075A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Masterfoods/Pedigree

Sad Dogs

Newspaper / Newspaper Over 600 Lines: Campaign

05076A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Instruction Manual

Newspaper / Newspaper Over 600 Lines: Campaign

05077A

2005 Advertising Merit Award

STHIL

Blowers

Trade / Trade Color Full Page or Spread: Campaign

05205A

2005 Advertising Merit Award

STIHL

Cut Your Brush

Trade / Trade Color Full Page or Spread: Campaign

05206A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Konica Minolta Photo Imaging Europe GmbH

"The Animal?s-eye-campaign"

Trade / Trade Color Full Page or Spread: Campaign

05207A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Trade / Trade Color Full Page or Spread: Campaign

05208A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Manfrotto

Tripods

Trade / Trade Color Full Page or Spread: Campaign

05210A

2005 Advertising Merit Award

Wexley School for Girls / Seattle

Modern Digital

Awesome

Trade / Trade Color Full Page or Spread: Campaign

05211A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Borders

Reference

Non-Broadcast / Non-Broadcast: Cinema

05109T

2005 Advertising Merit Award

Duval Guillaume Brussels / Brussels

Axion-Youth banking

braille

Non-Broadcast / Non-Broadcast: Cinema

05110T

2005 Advertising Merit Award

Germ / Santa Monica

Los Angeles FIlm Festival (IFP)

Check-out

Non-Broadcast / Non-Broadcast: Cinema

05111T

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

Sounds of summer

Non-Broadcast / Non-Broadcast: Cinema

05112T

2005 Advertising Merit Award

TAXI / Toronto

TAXI

Complaints

Non-Broadcast / Non-Broadcast: Cinema

05113T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen

Touche

Non-Broadcast / Non-Broadcast: Cinema

05118T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Non-Broadcast / Non-Broadcast: Cinema

05119T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Windup Car

Non-Broadcast / Non-Broadcast: Cinema

05120T

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist

Einstein

Newspaper / Newspaper Over 600 Lines: Single

05047A

2005 Advertising Merit Award

BBDO / Singapore

Pfizer Pte Ltd

Stub

Newspaper / Newspaper Over 600 Lines: Single

05048A

2005 Advertising Merit Award

DDB Canada, Toronto / Toronto

Energizer

Around The World

Newspaper / Newspaper Over 600 Lines: Single

05049A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since I

Newspaper / Newspaper Over 600 Lines: Single

05050A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Drawing

Newspaper / Newspaper Over 600 Lines: Single

05051A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Tree House

Newspaper / Newspaper Over 600 Lines: Single

05052A

2005 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN/VOLVO S60

GARAGE

Newspaper / Newspaper Over 600 Lines: Single

05053A

2005 Advertising Merit Award

J. Walter Thompson / São Paulo

Pfizer

Fidel Castro's Speech

Newspaper / Newspaper Over 600 Lines: Single

05054A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Tommy"

Newspaper / Newspaper Over 600 Lines: Single

05055A

2005 Advertising Merit Award

Leo Burnett India / Mumbai

McDonalds

Hole

Newspaper / Newspaper Over 600 Lines: Single

05056A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Unilever - AXE

Broom

Newspaper / Newspaper Over 600 Lines: Single

05057A

2005 Advertising Merit Award

Publicis Conseil / Paris

Renault

Elephants

Newspaper / Newspaper Over 600 Lines: Single

05059A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Mountain

Newspaper / Newspaper Over 600 Lines: Single

05060A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Sahara

Newspaper / Newspaper Over 600 Lines: Single

05061A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05062A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05063A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Bus

Newspaper / Newspaper Over 600 Lines: Single

05064A

2005 Advertising Merit Award

Young & Rubicam / Kuala Lumpur

Cerebos (M) Sdn Bhd

"Left Behind"

Newspaper / Newspaper Over 600 Lines: Single

05065A

2005 Advertising Merit Award

Bleu Blanc Rouge / Montreal

CHUM

Give a little

Consumer Radio / Consumer Radio: Single

05015R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Cargo Pants Designer

Consumer Radio / Consumer Radio: Single

05016R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Gangsta Rapper Posse Member

Consumer Radio / Consumer Radio: Single

05017R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Giant Pocket Knife Inventor

Consumer Radio / Consumer Radio: Single

05018R

2005 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai Medical Center

Spinal Cord

Consumer Radio / Consumer Radio: Single

05019R

2005 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Shakespeare

Consumer Radio / Consumer Radio: Single

05020R

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