The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Saturn
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Upside Down
Agency: CAMPBELL DOYLE DYE LTD / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker"
Agency: Lowe & Partners / Selangor
Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters
Agency: Tractenberg Advertising / New York
Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Every Style Has a Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Surfer
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer"
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris
Agency: LOWE Bangkok / Bangkok
Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tide-Furry
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur
Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Green Curry& Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders
Agency: WestWayne / Atlanta
Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google
Agency: Crispin Porter + Bogusky / Miami
Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa
Agency: Mother / London
Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign
Agency: Rethink / Vancouver
Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05061T
Award:
2005 Advertising Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
Merrydown
Title:
Upside Down
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05192A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05193A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05194A
Award:
2005 Advertising Merit Award
Agency:
Lowe & Partners / Selangor
Client:
Landrover Owners Club
Title:
"Blue Eyes/Car Wash/Hitch Hiker"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05195A
Award:
2005 Advertising Merit Award
Agency:
Tractenberg Advertising / New York
Client:
Gotham Comedy Club
Title:
Thank You Letters
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05197A
Award:
2005 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi Strauss & Co.
Title:
Every Style Has a Story
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05098T
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
MTV Instructoart Watch and learn
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05099T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05100T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05090T
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (Gym)
Title:
Crying
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05091T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Diamond of California
Title:
Norwegians
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05092T
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Popped
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05093T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
"Synchronized Swimmer"
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05094T
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Sylvania (Thailand) Ltd.
Title:
Walk
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05095T
Award:
2005 Advertising Merit Award
Agency:
Agency212 / Port Washington
Client:
Fatty Golf Open
Title:
Hamburger
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05101T
Award:
2005 Advertising Merit Award
Agency:
Underground / Baltimore /
Client:
Bob & Ronna
Title:
Bob & Ronna
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05102T
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05217A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05218A
Award:
2005 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05220A
Award:
2005 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Unilever - AXE
Title:
Tetris
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05222A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05223A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05224A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide
Title:
Tide-Furry
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05225A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05226A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05227A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old lady
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05228A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Monkey
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05229A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05230A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05231A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05232A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green Curry& Red Curry
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05011G
Award:
2005 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
DRIVERLESS DELIVERY VEHICLE
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05014G
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05015G
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Folders
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05016G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05026G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05027G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Endangered Man
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05028G
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
The Power of All of Us
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05029G
Award:
2005 Advertising Merit Award
Agency:
Mother / London
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05031G
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
BC Lions 2004 Campaign
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05032G
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05033G
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Minato-ku
Client:
Nike Asia Pacific
Title:
Nike Basketball: Chamber of Fear
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05034G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
