The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Broiler Chickens
Agency: Abbott Mead Vickers BBDO / London
Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement
Agency: Saatchi & Saatchi Australia / Sydney
Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters
Agency: Y&R Singapore / Singapore
Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Reference
Agency: Crispin Porter + Bogusky / Miami
Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille
Agency: Duval Guillaume Brussels / Brussels
Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out
Agency: Germ / Santa Monica
Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Green Curry& Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders
Agency: WestWayne / Atlanta
Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google
Agency: Crispin Porter + Bogusky / Miami
Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa
Agency: Mother / London
Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign
Agency: Rethink / Vancouver
Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball
Agency: BBDO Argentina / Vicente L?pez
Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
RSPCA
Title:
Broiler Chickens
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05288A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Magazine, Mop, Register
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05289A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WW II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05290A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before hollywood does
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05291A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
UNIFEM
Title:
Home Improvement
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05292A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
STATISTICS II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05293A
Award:
2005 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
SPCA
Title:
Missing Posters
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05294A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Reference
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05109T
Award:
2005 Advertising Merit Award
Agency:
Duval Guillaume Brussels / Brussels
Client:
Axion-Youth banking
Title:
braille
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05110T
Award:
2005 Advertising Merit Award
Agency:
Germ / Santa Monica
Client:
Los Angeles FIlm Festival (IFP)
Title:
Check-out
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05111T
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
Sounds of summer
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05112T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
TAXI
Title:
Complaints
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05113T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen
Title:
Touche
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05118T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05119T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Windup Car
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05120T
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
05198A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05066A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05067A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05068A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05069A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Samsung
Title:
Samsung TV "Sword, Haunted House, Cards"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05070A
Award:
2005 Advertising Merit Award
Agency:
GREY COPENHAGEN / Copenhagen K
Client:
Metro
Title:
"Rush through town"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05071A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Black Jack"/"Tommy"/"Sugar"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05072A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05073A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05074A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sphere
Title:
As real as it gets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05075A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Masterfoods/Pedigree
Title:
Sad Dogs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05076A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Instruction Manual
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05077A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green Curry& Red Curry
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05011G
Award:
2005 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
DRIVERLESS DELIVERY VEHICLE
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05014G
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05015G
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Folders
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05016G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05026G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05027G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Endangered Man
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05028G
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
The Power of All of Us
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05029G
Award:
2005 Advertising Merit Award
Agency:
Mother / London
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05031G
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
BC Lions 2004 Campaign
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05032G
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05033G
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Minato-ku
Client:
Nike Asia Pacific
Title:
Nike Basketball: Chamber of Fear
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05034G
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05138A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05139A
Award:
2005 Advertising Merit Award
Agency:
BBDO Argentina / Vicente L?pez
Client:
Nike Argentina SA
Title:
Control the ball
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05140A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cut Outs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05142A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05143A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05144A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Motoing Course
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05145A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05146A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05147A
