The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Submerged Hoarding Agency: CONTRACT ADVERTISING / MUMBAI Client: Fame Adlabs Category: Outdoor / Outdoor: Single
Neon XXS Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Baby Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor: Single
King Kong Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Outdoor / Outdoor: Single
Big Brother Agency: Euro RSCG Lisbon / Lisboa Client: TVI Category: Outdoor / Outdoor: Single
Camouflage Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Baygon "Insects Of The World" Agency: Foote Cone & Belding Singapore / Singapore Client: SC Johnson & Son Category: Outdoor / Outdoor: Single
Wading depth Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Outdoor / Outdoor: Single
Bubbles Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Burst Bubble Agency: McCann Erickson India / Mumbai Client: Big Babol Bubble Gum Category: Outdoor / Outdoor: Single
Distort Agency: Ogilvy & Mather Advertising Taiwan / Taipei Client: Nike Category: Outdoor / Outdoor: Single
Tree Agency: Publicis Frankfurt GmbH / Frankfurt Client: Renault Deutschland Category: Outdoor / Outdoor: Single
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Outdoor / Outdoor: Single
3M Security Glass Transit Agency: Rethink / Vancouver Client: 3M Trim-Line Category: Outdoor / Outdoor: Single
Impossible Bus Pull Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Green & Red Curry Agency: HAKUHODOTBWAG1 / Tokyo Client: House Foods Category: Outdoor / Outdoor: Single
Absolut Voyeur Agency: Whybin TBWA / Pyrmont Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Insane Tailors Agency: M&C Saatchi Sydney / Sydney Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Broiler Chickens Agency: Abbott Mead Vickers BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement Agency: Saatchi & Saatchi Australia / Sydney Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters Agency: Y&R Singapore / Singapore Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Genius Campaign 1 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
Upside Down Agency: CAMPBELL DOYLE DYE LTD / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker" Agency: Lowe & Partners / Selangor Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters Agency: Tractenberg Advertising / New York Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single

2005 Advertising Merit Award

CONTRACT ADVERTISING / MUMBAI

Fame Adlabs

Submerged Hoarding

Outdoor / Outdoor: Single

05171A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Neon XXS

Outdoor / Outdoor: Single

05172A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Baby

Outdoor / Outdoor: Single

05173A

2005 Advertising Merit Award

DDB London / London

Volkswagen

King Kong

Outdoor / Outdoor: Single

05174A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Outdoor / Outdoor: Single

05175A

2005 Advertising Merit Award

Euro RSCG Lisbon / Lisboa

TVI

Big Brother

Outdoor / Outdoor: Single

05176A

2005 Advertising Merit Award

Fallon New York / New York

TIME Magazine

Camouflage

Outdoor / Outdoor: Single

05177A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

SC Johnson & Son

Baygon "Insects Of The World"

Outdoor / Outdoor: Single

05178A

2005 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Wading depth

Outdoor / Outdoor: Single

05179A

2005 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

Bubbles

Outdoor / Outdoor: Single

05181A

2005 Advertising Merit Award

McCann Erickson India / Mumbai

Big Babol Bubble Gum

Burst Bubble

Outdoor / Outdoor: Single

05182A

2005 Advertising Merit Award

Ogilvy & Mather Advertising Taiwan / Taipei

Nike

Distort

Outdoor / Outdoor: Single

05183A

2005 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt

Renault Deutschland

Tree

Outdoor / Outdoor: Single

05184A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Outdoor / Outdoor: Single

05185A

2005 Advertising Merit Award

Rethink / Vancouver

3M Trim-Line

3M Security Glass Transit

Outdoor / Outdoor: Single

05186A

2005 Advertising Merit Award

TBWAJapan / Tokyo

adidas

Impossible Bus Pull

Outdoor / Outdoor: Single

05187A

2005 Advertising Merit Award

HAKUHODOTBWAG1 / Tokyo

House Foods

Green & Red Curry

Outdoor / Outdoor: Single

05190A

2005 Advertising Merit Award

Whybin TBWA / Pyrmont

Absolut Vodka

Absolut Voyeur

Outdoor / Outdoor: Single

05191A

2005 Advertising Merit Award

M&C Saatchi Sydney / Sydney

Herringbone

Insane Tailors

Consumer Magazine / Magazine Color Full Page or Spread: Single

05088A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

RSPCA

Broiler Chickens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05288A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Magazine, Mop, Register

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05289A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

WW II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05290A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before hollywood does

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05291A

2005 Advertising Merit Award

Saatchi & Saatchi Australia / Sydney

UNIFEM

Home Improvement

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05292A

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

STATISTICS II

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05293A

2005 Advertising Merit Award

Y&R Singapore / Singapore

SPCA

Missing Posters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05294A

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Consumer Radio: Campaign

05032R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 3

Consumer Radio / Consumer Radio: Campaign

05033R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 4

Consumer Radio / Consumer Radio: Campaign

05034R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Big Wigs

Consumer Radio / Consumer Radio: Campaign

05035R

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Radio / Consumer Radio: Campaign

05036R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Unpleasant Side Effects - Chinese Buffet-Symposium

Consumer Radio / Consumer Radio: Campaign

05038R

2005 Advertising Merit Award

CAMPBELL DOYLE DYE LTD / London

Merrydown

Upside Down

Outdoor / Outdoor: Campaign

05192A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Outdoor / Outdoor: Campaign

05193A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Outdoor / Outdoor: Campaign

05194A

2005 Advertising Merit Award

Lowe & Partners / Selangor

Landrover Owners Club

"Blue Eyes/Car Wash/Hitch Hiker"

Outdoor / Outdoor: Campaign

05195A

2005 Advertising Merit Award

Tractenberg Advertising / New York

Gotham Comedy Club

Thank You Letters

Outdoor / Outdoor: Campaign

05197A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

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