The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1
Agency: J. Walter Thompson Lisbon / Lisbon
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer
Agency: M&C Saatchi Singapore / Singapore
Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush
Agency: Shong! / Seattle
Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Reference
Agency: Crispin Porter + Bogusky / Miami
Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille
Agency: Duval Guillaume Brussels / Brussels
Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out
Agency: Germ / Santa Monica
Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
2 MTV Instructoart watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Look At Me
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Supermodel
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box
Agency: Ogilvy & Mather / Santiago
Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign
Agency: publicismojo auckland / Auckland
Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Red Campaign
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
REPETITIONS
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A
Award:
2005 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Funda??o SOS Mata Atl?ntica
Title:
Match
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05277A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05278A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Lisbon
Client:
Salvation Army
Title:
Pavement 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05279A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Think Centre
Title:
Soccer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05280A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05281A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Water World 3
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05282A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05283A
Award:
2005 Advertising Merit Award
Agency:
Shong! / Seattle
Client:
Think, Feel, Vote
Title:
Bush vs. Bush
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05284A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05285A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05286A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Door
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05287A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Reference
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05109T
Award:
2005 Advertising Merit Award
Agency:
Duval Guillaume Brussels / Brussels
Client:
Axion-Youth banking
Title:
braille
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05110T
Award:
2005 Advertising Merit Award
Agency:
Germ / Santa Monica
Client:
Los Angeles FIlm Festival (IFP)
Title:
Check-out
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05111T
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
Sounds of summer
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05112T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
TAXI
Title:
Complaints
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05113T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen
Title:
Touche
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05118T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05119T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Windup Car
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05120T
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
2 MTV Instructoart watch and learn
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
05108T
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05167A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Supermodel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05168A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05311A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Keep Reading
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05312A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before Hollywood does
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05313A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Santiago
Client:
National Corporation Against Child Abuse
Title:
Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05314A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Blood Service
Title:
Volunteers Needed Campaign
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05315A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05316A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
05169A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
REPETITIONS
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05014R
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
05198A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05138A
