The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Copyright Agency: BBDO / Singapore Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Skateboarding campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball Agency: BBDO Argentina / Vicente L?pez Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN Agency: Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign" Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax Agency: FCB Johannesburg / Johannesburg Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand Agency: Giovanni, FCB / São Paulo Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators Agency: Jung von Matt AG / Berlin Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar Agency: Leo Burnett Company / Chicago Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World Agency: Ogilvy & Mather Advertising / Bangkok Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign Agency: Scholz & Friends / Hamburg Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS Agency: TBWAG1CHAMPS ELYSEES / PARIS Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado Agency: Y&R Chicago / Chicago Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green Curry& Red Curry Agency: HAKUHODOTBWAG1 / Tokyo Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders Agency: WestWayne / Atlanta Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google Agency: Crispin Porter + Bogusky / Miami Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man Agency: Crispin Porter + Bogusky / Miami Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa Agency: Mother / London Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign Agency: Rethink / Vancouver Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear Agency: Wieden+Kennedy Tokyo / Minato-ku Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single

2005 Advertising Merit Award

BBDO / Singapore

Ella Cheong Spruson & Ferguson

Copyright

Trade / Trade B/W Full Page or Spread: Single

05198A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

Skateboarding campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05138A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05139A

2005 Advertising Merit Award

BBDO Argentina / Vicente L?pez

Nike Argentina SA

Control the ball

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05140A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cut Outs

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05142A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05143A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05144A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Motoing Course

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05145A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Molson

Covers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05146A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Bar Route, Tension, Seat

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05147A

2005 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Fingerprints

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05148A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05149A

2005 Advertising Merit Award

LE BARRAN

LE BARRAN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05150A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Mitsubishi Motors Deutschland GmbH

"The Turbobrake-Campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05151A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05152A

2005 Advertising Merit Award

FCB Johannesburg / Johannesburg

Sonovision Recording Studios

Whip, Slap, Wax

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05154A

2005 Advertising Merit Award

Giovanni, FCB / São Paulo

Fenda Seguros

Sand

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05155A

2005 Advertising Merit Award

Jung von Matt AG / Berlin

Junge Karriere

Predators

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05157A

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Cort Guitar

Guitar

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05158A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

Amusement Creation Co.,Ltd.

Dream World

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05159A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Russian Erotica

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05160A

2005 Advertising Merit Award

Scholz & Friends / Hamburg

Polaroid

Believe Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05161A

2005 Advertising Merit Award

TBWAG1CHAMPS ELYSEES / PARIS

NISSAN

NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05162A

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Apparel

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05163A

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Without Sports

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05164A

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05165A

2005 Advertising Merit Award

Y&R Chicago / Chicago

Travel Channel

Hunter-Snake-Tornado

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05166A

2005 Advertising Merit Award

HAKUHODOTBWAG1 / Tokyo

House Foods

Green Curry& Red Curry

Integrated Branding Campaign / Integrated Branding

05011G

2005 Advertising Merit Award

Net#Work BBDO / Hyde Park

SIMBA - GHOST POPS

DRIVERLESS DELIVERY VEHICLE

Integrated Branding Campaign / Integrated Branding

05014G

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Integrated Branding Campaign / Integrated Branding

05015G

2005 Advertising Merit Award

WestWayne / Atlanta

Ad Council

Folders

Integrated Branding Campaign / Integrated Branding

05016G

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Integrated Branding Campaign / Integrated Branding

05026G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Google

Google

Integrated Branding Campaign / Integrated Branding

05027G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Maxim

Endangered Man

Integrated Branding Campaign / Integrated Branding

05028G

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

The Power of All of Us

Integrated Branding Campaign / Integrated Branding

05029G

2005 Advertising Merit Award

Mother / London

The Observer

Abba To Zappa

Integrated Branding Campaign / Integrated Branding

05031G

2005 Advertising Merit Award

Rethink / Vancouver

BC Lions

BC Lions 2004 Campaign

Integrated Branding Campaign / Integrated Branding

05032G

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Integrated Branding Campaign / Integrated Branding

05033G

2005 Advertising Merit Award

Wieden+Kennedy Tokyo / Minato-ku

Nike Asia Pacific

Nike Basketball: Chamber of Fear

Integrated Branding Campaign / Integrated Branding

05034G

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

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