The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Band Aid No Water
Agency: McCann Erickson India / Mumbai
Client: Band Aid Washproof Category: Collateral Advertising / Collateral Posters: Campaign
Parachute/Wrestling/Football
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Still got milk?
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Collateral Advertising / Collateral Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Burn Out
Agency: Saatchi & Saatchi / London
Client: Crest Category: Collateral Advertising / Collateral Posters: Campaign
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Believe
Agency: Spearhead / Seattle
Client: Seattle Magic Category: Collateral Advertising / Collateral Posters: Campaign
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris
Agency: LOWE Bangkok / Bangkok
Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tide-Furry
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur
Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion
Agency:
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Gold Pencil
Agency:
Leo Burnett Greater China / Hong Kong
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05026A
Award:
2005 Advertising Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05030A
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A
Award:
2005 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05027A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05028A
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05033A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05038A
Award:
2005 Advertising Bronze Pencil
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05036A
Award:
2005 Advertising Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05037A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05029A
Award:
2005 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05034A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05032A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05261A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05262A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05263A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Band Aid Washproof
Title:
Band Aid No Water
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05264A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute/Wrestling/Football
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05265A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05266A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05267A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05268A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05269A
Award:
2005 Advertising Merit Award
Agency:
Spearhead / Seattle
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05270A
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05217A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05218A
Award:
2005 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05220A
Award:
2005 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Unilever - AXE
Title:
Tetris
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05222A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05223A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05224A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide
Title:
Tide-Furry
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05225A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05226A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05227A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old lady
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05228A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Monkey
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05229A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05230A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05231A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05232A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05242A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05243A
Award:
2005 Advertising Merit Award
Agency:
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05244A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05245A
Award:
2005 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05246A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05247A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05248A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05249A
